PROFILE

Cynthia Holcomb

Founder | CEO, Female Brain Ai & Prefeye - Preference Science Technologies Inc.
Does Your Ai Solve for Female Intelligence? Do Your Personalization Technologies Solve for Female Preference? • FemaleBrain.AI is an Intelligence Consulting Service enabling both Female Ai Thought Leadership and Technical Services. • Every retailer and brand that sells digitally to females must have a Female Ai Strategy in place to be relevant in the time of Ai. • According to Bloomberg, women make more than 85% of the consumer purchases in the United States and reputedly influence over 95% of total goods and services purchased. • Does your Ai think and shop “like” a female? • Is your company experimenting with Ai initiatives? If so, this is the time and opportunity for your company to introduce and lead in Female Ai Intelligence. • As Founder of four companies and based upon my retail and apparel career, working for top retailers including Nordstrom, I have spent the past decade developing patent-pending methods and systems, leveraging Ai to solve for Female Intelligence. • FEMALE AI DIAGNOSTIC SERVICES. • Scientifically speaking there are cognitive differences between the way men and women think and shop. • Need Evidence to Validate the Need for Female Ai Initiatives? • Decades old 3% conversion. • Return rates of 25%-50%. • 97% of digital customers walk, they buy nothing. • Resulting in lost customers; lost credibility and wasted resources affecting every aspect of your product, supply chain, ROI, and our climate. • Female Ai consulting services offers technical expertise and deep industry knowledge necessary to evaluate, uncover and solve the most complex of female intelligence business use cases for both retailers and brands. • Ready? • Drop me a note, I am ready to work with you and your teams.
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  • Posted on: 01/27/2021

    Can Rosalind Brewer cure what is ailing Walgreens business?

    Two years from now, hopefully Walgreens will be a store a consumer will actually enjoy shopping. Ms. Brewer has mountains of mindsets to alter, an annoying loyalty program pricing scheme that feels like a scam to the customer, and employees who dislike both their jobs and their Walgreen customers. If Ms. Brewer can turn Walgreens around, I will be first in line to buy her best-selling book!
  • Posted on: 01/26/2021

    Is a labor storm developing at retail?

    In the 2010s, retailers could hire labor without benefits under the umbrella of the 30-hour workweek. A double negative requiring many retail employees to take second jobs just to make ends meet without any eligibility for employee assisted healthcare. A heavy lift for low-income families and their children. The minimum wage conversation is a deflection providing cover to retail corporate types protecting shareholder value. Income and worker benefit disparity is very real in the U.S. Few if any in charge have likely experienced the reality of living on retail wages with no benefits. Passing a higher federal minimum wage is a start, not an end.
  • Posted on: 01/25/2021

    Conquering store associates’ selling fears is key to driving sales

    It seems rare today [prior to COVID] to encounter a retail associate doing a hardcore sales pitch. Personally, I do not see associates overcoming selling fears. I see younger generations who live and work under different mindsets and viewpoints than previous generations. Selling something symbolizes concerted efforts to convince someone to buy something, a one-sided conversation. Younger generations working retail seek to either become invisible or engage in customer conversations rather than selling. A difference in tone and mindset -- surely retailers have noticed?
  • Posted on: 01/22/2021

    NRF 2021: Will Lululemon ever get tired of winning?

    Lululemon has done a superb job of evolving and innovating athleisure into the lifestyle "uniform" of choice. Lululemon product is outstanding, great fabrics, modern fit and shapes, innovative design -- the list is long. And to top it off, Lululemon is a true modern-day retailer offering all customers of all shapes and tastes the opportunity to look good before, during, and after COVID-19.
  • Posted on: 01/21/2021

    What’s next for data privacy?

    Ai and Ml have yet to define a code of ethics! A couple of decades in, formalizing ethics driven consumer data privacy is lip service. As far as retailers go, it depends on who the retailer is, said the elephant in the room. The question of yes or no to regional privacy laws is a talking point. The mere discussion of privacy solutions has become the de facto solution to appease the public and puff up corporate images. Why would the public be cynical?
  • Posted on: 01/19/2021

    Should store associates deliver online orders?

    The mindset of snowboarders and skateboarders is a niche market. At some point the young snowboarders and skateboarders "age out" of these sports, which are reprioritized by adult lives of family, children and careers. The excitement of a fellow snowboarder delivering products to the door with gung-ho enthusiasm may not be as appealing as it once was. Short term: liability and safety concerns. Long term: fond memories of youth when Zumiez delivered store to door skateboards.
  • Posted on: 01/15/2021

    Would a Not-Amazon.ca-like effort help indy retailers compete with the online giant?

    I think Ali Haberstroh is amazing! Half a million page views since November 2020, when she transformed a spreadsheet into a small, local business marketplace in a pandemic! Not-Amazon.ca demonstrates the power of how local folks feel about their little guy/gal businesses. Where customer engagement and satisfaction are measured by strengthening local communities around shared product interests, while at the same time investing in the future of local retailers. An emotional tradeoff beyond the reach and convenience of one-day shipping featuring hourly shipment tracking alerts.
  • Posted on: 01/13/2021

    Walmart to deliver groceries to temp-controlled smart boxes at customers’ homes

    Smart box technology on its face sounds smart! How big will a smart box be when it is comprised of three separate temperature-controlled compartments? Will the smart box resemble a refrigerator type appliance on the front porch? With possible 24/7 delivery, how will drones be able to access a smart box? Will smart box delivery drivers keep people awake at night, opening and shutting smart boxes, loading in groceries, and then starting up their truck again to go to the next home? Recently approved FFA laws gave the go-ahead to drones to deliver packages to homes. The human environmental impact of all this traffic and noise in neighborhoods especially at night, versus the trade-off of visiting a retail store for food is a really important consideration to protect livability for everyone. Especially important in densely populated multi-family neighborhoods where townhomes and apartments are all stacked on top of one another. Convenience at scale has a cost, a human cost yet uncalculated by those who seek to monetize new forms of convenience. A cost consumers have yet to recognize or realize on a personal level.
  • Posted on: 01/12/2021

    Will becoming a fintech powerhouse make Walmart an even more formidable retailer?

    Remember "Layaway?" Layaway helped millions of people in the late '50s and '60s make payments on a product they really loved but could not afford outright. Now years later, Walmart is deeply trusted by its customers based on a number of really important criteria to Walmart customers, beginning with product and pricing. Walmart is smart to extend financial services to both Walmart customers and Walmart associates; services not likely available or accessible elsewhere. In comparison, the gigantic Walmart competitor lives in a digital sphere, devoid of the human emotional connection so valuable to the physical world of shopping. So which retailer has better data? Which retailer has the opportunity to know their customer as a human? One might say, what took Walmart so long to connect the dots? Great news for the 265 million customers Walmart serves globally each week!
  • Posted on: 01/11/2021

    What will drive consumer tech sales in 2021?

    "Consumer" tech in this article speaks to consumer hardware. Hardware only provides as much value to the consumer as the software running the hardware. Retail tech is stuck in hardware, which seems to be so much easier for non-tech savvy retail leaders to invest in and embrace. Leaving real consumer technology innovation safely stuck in the 2010s. Forget about leveraging AI and Ml in the 2020s. After all, how does a pilot fly a plane without taking flying lessons?
  • Posted on: 01/07/2021

    Will meatless burgers moo-ve in on beef’s market share as prices fall?

    As a former vegetarian who is now still basically one, I walk past the meatless burger selection. Personally, I cannot get past my visceral reaction to the hurdle of a highly processed food product, which is relatively expensive and engineered. Bottom line, in the '90s we saw meatless products as replacements for beef -- Gardenburger, for example. Now some 25 plus years later, the idea is to engineer plants to resemble as closely as possible the taste, texture, and consistency of real beef. A real distinction in terms of consumer preferences, especially those of vegetarians. An oxymoron of sorts.
  • Posted on: 01/06/2021

    Have retailers solved their long line problems?

    Line management innovation is an opportunity, a means to open the door for new companies to launch line management into new, novel technologies. Leaving many to say, "why didn't I think of that?" Use case in mind, OpenTable is adding line management to its digital offerings. While this may seem insignificant, it is not. The future is uncertain as to the long-term effect of COVID-19 on “how” people will shop. Shopping by category -- food, cars, clothes, etc., will bring new consumer use cases. Morphing into digitally native apps, reflective of new consumer shopping behaviors. Consumer acceptance of line management is an early example and gateway to future shopping tech innovations born on the back of the human COVID-19 experience.
  • Posted on: 01/04/2021

    J.C. Penney is searching for a new CEO

    No annual profit since 2010! The obvious question is "why should J.C. Penney continue to exist?" Doing a post mortem on Ms. Soltau's leadership, while totally ignoring a decade of ongoing restructuring failures, is a pointless exercise. Seeking a new CEO? A CEO hired to implement a garage sale mindset and budget to "suddenly have a business that's got significant positive EBITDA and you haven't paid much for it," as explained by David Simon, CEO of Simon? Really, truly? This is the plan for the next restructuring of J.C. Penney? Why waste energy hiring another CEO? This person will not succeed. How could they? J.C. Penney's plan to buy inventory at a discount as a means to save themselves is a last-ditch Hail Mary to save the ship from sinking in debt. J.C. Penney is no longer in the retail business. Retailers inspire their customers with products carefully curated to reflect the retailer's brand. Especially important in women's apparel, product curation, the impetus of an emotional reaction resulting in the excitement of purchasing a product she loves.
  • Posted on: 12/29/2020

    Are retailers set up to scale the value of AI investments?

    Retailers and all who engage and touch internal AI initiatives need to understand the basic premise of AI and machine learning. Today, leveraging AI as a business intelligence solution relies upon a programmer or an engineer to unilaterally decide what is the “correct” answer to the AI-enabled solution. Unfortunately, data is not smart, only words strung together, waiting for meaning to be attached to them by a human who is designing an algorithm. Thus enter the data scientists and the programmers, hired to find a solution to a business problem they have never experienced in the real world. Their mission: curate the correct data points out of huge data silos to solve for and validate the answer to the prediction the programmer/engineer/data scientist has determined is the “correct” answer to the problem they are tasked to solve by the retailer. Retail leaders must get into the guts of the problem they are asking data scientists and programmers to solve. Only then will they be able to determine the ROI of a successful AI implementation. If retailers and their teams become intimately engaged in the “deep soup” of data, they will begin to learn and determine for themselves what is the “correct” answer to the AI initiatives they are funding. Data is not magic. AI is not magic. The magic begins with experienced retailers investing themselves into learning, getting their hands dirty, able to determine for themselves what is the “correct” answer. Awaiting the retailers who dare to engage? Immense opportunities of AI enabled, proprietary solutions reflective of the retailer’s customer, brand and ROI goals, leveraged by their secret weapon -- retail expertise.
  • Posted on: 12/28/2020

    Should retail CEOs be on social media?

    This is a no-brainer. Why is it the case that "two in three of Forbes's top 300 CEOs had no active social media presence?" Because they are smart.

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