PROFILE

Cynthia Holcomb

Founder | CEO, Female Brain Ai & Prefeye - Preference Science Technologies Inc.
Does Your Ai Solve for Female Intelligence? Do Your Personalization Technologies Solve for Female Preference? • FemaleBrain.AI is an Intelligence Consulting Service enabling both Female Ai Thought Leadership and Technical Services. • Every retailer and brand that sells digitally to females must have a Female Ai Strategy in place to be relevant in the time of Ai. • According to Bloomberg, women make more than 85% of the consumer purchases in the United States and reputedly influence over 95% of total goods and services purchased. • Does your Ai think and shop “like” a female? • Is your company experimenting with Ai initiatives? If so, this is the time and opportunity for your company to introduce and lead in Female Ai Intelligence. • As Founder of four companies and based upon my retail and apparel career, working for top retailers including Nordstrom, I have spent the past decade developing patent-pending methods and systems, leveraging Ai to solve for Female Intelligence. • FEMALE AI DIAGNOSTIC SERVICES. • Scientifically speaking there are cognitive differences between the way men and women think and shop. • Need Evidence to Validate the Need for Female Ai Initiatives? • Decades old 3% conversion. • Return rates of 25%-50%. • 97% of digital customers walk, they buy nothing. • Resulting in lost customers; lost credibility and wasted resources affecting every aspect of your product, supply chain, ROI, and our climate. • Female Ai consulting services offers technical expertise and deep industry knowledge necessary to evaluate, uncover and solve the most complex of female intelligence business use cases for both retailers and brands. • Ready? • Drop me a note, I am ready to work with you and your teams.
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  • Posted on: 08/03/2020

    Trader Joe’s says ‘never mind’ on private label name changes

    Good for Trader Joe's. As others have mentioned, most likely none of the small group of petitioners even shop Trader Joe's. If they did they would have never petitioned. Trader Joe's is one of the last truly friendly and fun places to shop for everyone! New and interesting food products every day, priced very reasonably compared to the big chains. With so many macro challenges going on in society today, curious time was spent petitioning against Trader Joe's frozen food product names.
  • Posted on: 07/31/2020

    Will axing commission fees entice Amazon sellers to move to Google Shopping?

    The end result of having visited Google Shopping this morning is -- good luck Google! Upon entering Google Shopping, one is greeted by a plethora of products based on personal Google searches, which is ridiculous. Many Google-inferred product recommendations on the home page are silly, and at the same time they border on creepy. Some product recommendations appeared to be based on in-home conversations, not Google searches. Diving deeper into Google Shopping exposes Google has little to no clue about the business of retail. And more importantly how to compete with Amazon. There is no way to understand the delivery timeline nor return process under the Google Shopping umbrella. To make matters worse, for example, checking the Nordstrom box to shop Nordstrom yields no product or Google paid ads by Stitch Fix, Old Navy, and Lulus.com. From a vendor perspective, "free" listings on Google Shopping are anything but free in terms of the time it will take vendors and brands to manage their individual customer’s shopping experience on the Google platform. The bottom line is Google Shopping is not and never has been ready for "prime" time shopping.
  • Posted on: 07/30/2020

    What didn’t Jeff Bezos know and when didn’t he know it?

    Seriously, the richest man in the world cares about answering all these annoying questions in a congressional hearing? No. Characterizing Mr.Bezo's responses yesterday, the word incredulous comes to mind. "It’s not as easy to do as you would think because some of the sources in the article are anonymous" stated Bezos commenting upon the WSJ report stating Amazon leverages third-party data to compete with the third-party sellers on the platform. Is this not common knowledge in the retail industry? Stolen and counterfeit goods? Is this not common on Amazon? There is a sea change in the world. Watching Bezos dodge the truth yesterday, demonstrates Mr. Bezos does not care about the suppliers enabling him to personally earn $13B in one day nor the dangers to customers consuming counterfeit goods. Amazon practices a form of competitor censorship, gobbling up the little guy. Like the powerful OZ, Amazon hides behind the curtain of tremendous power believing Amazon is too big to fail. What Amazon is missing is the human component. People do care about integrity and honesty. Time will tell how long consumers ignore the societal implications of the destruction of small businesses just to shop online at Amazon.
  • Posted on: 07/29/2020

    Will Amazon become the go-to place to buy face masks?

    Finally. Finding a mask has been difficult for months now. Yes, Esty filled the gap for my family. Great news Amazon, please open a mask store in the U.S. I recommend Target let the public know they have masks. After many, many online searches for masks, this is important news and another reason to shop Target.
  • Posted on: 07/27/2020

    Are boycotts becoming bigger risks?

    Boycotts are emotion-driven. Humans are emotional. Politics, bad behavior, good behavior, righteousness, depending upon one's world view will keep the fires of boycotts alive well into the future. Boycotts offer an opportunity for those who are angry about persons, places, or things an opportunity to express their indignation. Also known as human nature.
  • Posted on: 07/23/2020

    How can retail advance more women to leadership supply chain roles?

    Ask any female in business or the workforce, structural discrimination in the form of institutional discrimination is alive and well in 2020. This supply chain discussion points to the stereotypical outcomes females face in advancing through the ranks in any industry or business. Recruiting and retaining women, the underrepresented majority (49.6% of the world is female) no longer is in the realm of human cognition based conscious or unconscious bias on behalf of males in this supply chain use case. Now females face the black box of AI algorithmic bias embedded in the hiring, promotion, and salary decision technology tools used by industry. Algorithmic models are not held accountable to a code of ethics as for example doctors and lawyers are held accountable too, to keep people safe. Curiously devoid of formalized ethics, tech has the ability to create great harm and bias at scale. Lack of an ethics platform has led to years of inherent algorithmic bias designed and managed by the world view of individual programmers who design algorithms to solve for what they as an individual believe to be the "correct" answer to a specific problem. If the algorithm fails to yield the "correct" answer, the algorithm is deemed to have failed, requiring continued work on the algorithm until the "correct" answer is achieved by the algorithm. We all have biases. But leveraged at scale with lack of diversity, especially female diversity, "correct" answers based on programable assumptions or data actually reinforces discrimination against women in the workforce, especially female hiring and promotion outcomes, in all industries.
  • Posted on: 07/21/2020

    Can Trader Joe’s shake off its racist branding tag?

    Trader Joe's has done an exemplary job of opening-up different world cuisines to non-foodies. TJ's offers everyone a low-cost opportunity to try cuisines from countries across the globe. From a different perspective, it is fun to try dishes from other countries and ethnicities. How should TJ's label ethnic dishes? Will ethnic restaurants be next?
  • Posted on: 07/20/2020

    Why does it take a crisis for retailers to get innovative?

    I recently re-watched "Sully: Miracle on the Hudson" and the challenges Captain Chesley Sullenberger faced to save the lives of all aboard his plane, which took guts, leadership, and experience. Flip now to retail leadership earning millions in compensation, tasked only with innovation and experimentation to save a business entity and the jobs of hundreds of thousands of employees. If as it is said, past behavior is predictive of future behavior, why would digital laggards now embrace innovation, experimentation (and hmmm, a decade late), digital transformation? The future of retail belongs to the retailers who are right now, not next year, not post COVID-19, creating the new retail through vision, guts, and leadership.
  • Posted on: 07/17/2020

    Struggling retailers lay off workers and pay millions in executive bonuses

    This is very sad. Imagine all the laid-off, front-line workers struggling to survive. Unemployment at an all-time high due to COVID-19. Schools may or may not open. The list of challenges for laid-off JCP, Macy's, and Neiman Marcus employees is exhausting. Where are the glowing reports of corporate ethics and morality frequently touted in retailer press releases? Obviously, these retailers' internal behaviors have earned them their fate.
  • Posted on: 07/16/2020

    How murky has COVID-19 made retail data?

    The true COVID-19 effect will not be known until the customers who are waiting to return goods post-COVID-19 flood retailers. Long term, so many variables are in play. Schools opening? Vaccine? Work from home? The list is long. Marketers are going to need to do a deep dive into the data to make sense of new shopper behaviors. Socio-marketing seems in order.
  • Posted on: 07/15/2020

    Are subscriptions a winning strategy to get through the pandemic?

    For most CPGs and retailers, no. As the article points outs, prior to COVID-19 subscription services were experiencing a 40 percent churn rate! Shuttered-at-home consumers experiment. The fatal flaw of subscription services is they don't offer a free choice of what one likes and wants to buy. In the post-COVID-19 world -- like in the pre-COVID-19 world -- consumers once again will have free range to go out and experience the thrill of buying something they really like.
  • Posted on: 07/14/2020

    Bed Bath & Beyond banks on private brands

    With Tritton in charge, this is even more exciting news for both BBBY and consumers. There is definitely room in the market for a new retailer of home goods private brands with the spirit, design, and value of a new proprietary product vision able to compete with Target. To design, execute, and deliver a new BBBY product vision at BBBY price points requires proven talent and experience now at the helm of BBBY. Layered with an “omni-always shopping experience” and the ability for consumers to also shop local, physical stores is a winning value proposition for the low to the mid-price home goods marketplace.
  • Posted on: 07/13/2020

    Starbucks becomes latest retailer to make masks mandatory

    Good for Starbucks! For those with an issue, there's Starbucks' drive-thru.
  • Posted on: 07/09/2020

    Will doctors prove a cure-all for Walgreens competitive ills?

    Walgreens stores are sad places to shop. While displays and merchandise assortments are fine, those who work at Walgreens reflect a robotic sadness including the pharmacy personnel. Shoppers are few. Visiting Walgreens for health care services does not inspire medical confidence. Commoditizing health care as a retail/retailer service reflects a robotic approach to human health care.
  • Posted on: 07/08/2020

    What roles will store displays play in retail’s new normal?

    Effecting change in large organizations is cumbersome, time-consuming and most of the time stuck in groupthink aka incremental innovation. These days there are so many moving parts between employees, corporate, COVID-19 the disease, vendors, customers, and on and on. Change -- real physical change -- to in-store displays designed to promote customer safety barriers between humans and COVID-19 might not be implemented prior to the arrival of the COVID-19 vaccine.

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