PROFILE

Cynthia Holcomb

Founder | CEO, Female Brain Ai & Prefeye - Preference Science Technologies Inc.
Does Your Ai Solve for Female Intelligence? Do Your Personalization Technologies Solve for Female Preference? • FemaleBrain.AI is an Intelligence Consulting Service enabling both Female Ai Thought Leadership and Technical Services. • Every retailer and brand that sells digitally to females must have a Female Ai Strategy in place to be relevant in the time of Ai. • According to Bloomberg, women make more than 85% of the consumer purchases in the United States and reputedly influence over 95% of total goods and services purchased. • Does your Ai think and shop “like” a female? • Is your company experimenting with Ai initiatives? If so, this is the time and opportunity for your company to introduce and lead in Female Ai Intelligence. • As Founder of four companies and based upon my retail and apparel career, working for top retailers including Nordstrom, I have spent the past decade developing patent-pending methods and systems, leveraging Ai to solve for Female Intelligence. • FEMALE AI DIAGNOSTIC SERVICES. • Scientifically speaking there are cognitive differences between the way men and women think and shop. • Need Evidence to Validate the Need for Female Ai Initiatives? • Decades old 3% conversion. • Return rates of 25%-50%. • 97% of digital customers walk, they buy nothing. • Resulting in lost customers; lost credibility and wasted resources affecting every aspect of your product, supply chain, ROI, and our climate. • Female Ai consulting services offers technical expertise and deep industry knowledge necessary to evaluate, uncover and solve the most complex of female intelligence business use cases for both retailers and brands. • Ready? • Drop me a note, I am ready to work with you and your teams.
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  • Posted on: 06/04/2020

    Do mobile shoppers disclose more valuable data about themselves?

    Apps enjoy a sense of immediacy laptops and desktops do not provide. Note the poster child, Instagram. Human interaction with laptops and desktops is limited to linear representations of human-computer interaction. While apps, especially really good apps are so intuitive and responsive the user gets lost in their own thoughts yielding to the overwhelming human mission of satisfying one's immediate social, emotional, and/or physical needs. For marketers, unfortunately, to date, true personalization has been pretty much a simplistic experience for consumers. Layering a new breed of intelligence on top of old, sequential based algorithms developed for machines rather than human cognition likely will just add more confusion to the data marketers collect. Brilliant research on the part of Wharton for calling out this heretofore hidden in plain sight, phenomenon.
  • Posted on: 06/02/2020

    Nordstrom crushes inventory optimization

    Survival of the fittest: Nordstrom. Cancel an entire season of products from vendors. Diversify the business model. Take a punch in margins. Tighten the belt. Survive. This is Nordstrom. Agile reinvention, deflecting COVID-19, the economy, and now the terrible act of the Seattle Flagship being looted. This is Nordstrom strong, decade after decade. This is the reason Nordstrom is one of the most admired retailers in the world.
  • Posted on: 06/01/2020

    Retail ensnared in nationwide protests

    There are two factions embedded deep within our culture and country, those who seek equality for all races, and then those who lie in wait to exploit the deep depths of racial inequality in our country triggered by now a familiar event, the outrageous murder of a black man by a police officer filmed in real-time. While it is nice that brands and retailers have made strong statements supporting racial equality at this moment in time, it raises the question, why now? Why not earlier?
  • Posted on: 05/26/2020

    Should Apple and other stores require shopper temperature checks?

    Temperature checks on employees are a good time to remind associates of COVID-19 self-care and the importance of caring for the customer. This is possibly the new meaning of customer care in 2020. Most customers will say "sure" to temperature checks. For those who do not, Apple needs a clear response so that Apple associates can feel comfortable in delivering the message to the few who become irritated with the request.
  • Posted on: 05/22/2020

    New marketing analytics for a new COVID-19 reality

    A digital nuance during this time of COVID-19 is the plethora of exact same thoughtless retargeted ads showing up constantly everywhere I go online. Retargeted ads for products I never had an interest in in the first place. While this is nothing new, it seems the folks behind the retargeted ads have thrown up their hands in despair. In particular, a large retailer on the chopping block sending the same product over and over again ... did I say over again? I did some investigating out of curiosity; the product is not only out of stock but discontinued. COVID-19 or no COVID-19, there is not enough thinking going on in the marketing department, rather a reliance by marketers to let machines run wild to do the work and thinking of human marketers. This is not a result of COVID-19, COVID-19 only exposes the folly of misused, misunderstood marketing analytics by humans fearful to think. Have marketing analytics reduced human thinking to the lowest common denominator?
  • Posted on: 05/21/2020

    Was the $3.3 billion Walmart spent on Jet.com worth it?

    Yes, Jet.com paid off for Walmart. Jet.com brought talent and digital knowhow to Bentonville, putting pressure on the Walmart team to grow and stretch out of decades of the status quo. That being said, when it comes to product and product presentation, Walmart is still Walmart in terms of look and feel and mindset. Due to Jet.com, Walmart.com is viable.
  • Posted on: 05/19/2020

    Is Amazon about to buy J.C. Penney?

    J.C. Penney for Amazon? I don't see Amazon tying itself to the J.C. Penney brand. It looks like Amazon via COVID-19 may finally have willing designer brands stocking the digital aisles of Amazon.com. Finally, possibly, courtesy of a partnership with Vogue and the CFDA. Designer brands -- the final Amazon frontier in apparel. So back to the old J.C. Penney stores, many decked out with the vibe of a 1960s government institution. As it turns out Amazon has ensconced itself as Global Amazon, retailer to the world. If Amazon buys J.C. Penney, it can fix up the stores and sell to the masses. Designer fashion brands? Looks like a couple of retailers, laden with designer brands, may be on the chopping block -- an opportunity for Amazon?
  • Posted on: 05/18/2020

    What’s J.C. Penney’s next move?

    Trying to save JCP and the other retailers who missed the beginning and middle of next-gen retail now face the reality of decades-old poor retail leadership under several CEOs, brought in to save the day. JCP did not die overnight. It happened in daylight. For years now, the old days of retail are gone. When a retailer could survive glutting their floors with big, burdensome, price-driven inventories of lackluster products. From the outside trying to keep JCP alive seems to have entered into the realm of emotionally driven game plans, which again continue to completely miss the new and innovative retailing of today. The real question, projecting five or ten years out is, exactly who will be shopping JCP if JCP were to survive? What is the use case for a consumer to shop JCP?
  • Posted on: 05/15/2020

    McDonald’s publishes playbook for reopening restaurants

    Franchisees will implement this playbook. The execution of all safety measures implemented will face the highly variable behavior spectrum of both employees and customers. Until there is a vaccine, it will be a toss-up based on regular old everyday individual human behaviors.
  • Posted on: 05/14/2020

    Should grocers keep paying their associates like heroes?

    Grocery workers earned and will continue to deserve an acknowledgment of the risks they continue to take hour-by-hour and day-by-day in the form of pay, not praise. I shop at my local Kroger store and I am disappointed to learn this. I see the weariness on the faces of the employees all the while as they present a caring experience for each customer. As communities begin to open the unknown risks to grocery workers could actually be more severe. I personally would pay more in food costs to support the continued bravery of grocery workers. Corporate execs at Kroger, Safeway, Amazon, and others are exhibiting a level of detachment only solved by working the grocery floor himself or herself as a grocery worker.
  • Posted on: 05/13/2020

    Americans are shopping more impulsively online

    The new impulse in my shopping habits -- shopping predominately for groceries -- has relieved me from spending time in-store to price compare. Grab and go. Layering grab and go upon twice-monthly shopping trips and bam ... $500 plus in the shopping cart. Personally, things are leveling off for me after my earlier efforts to keep my family well-stocked for all possible events. Now I focus on finding my new cachet of disinfecting wipes which is impossible at this point in time.
  • Posted on: 05/11/2020

    What should retailers do about social distancing renegades?

    Yesterday at a Safeway store it was mayhem. It was crowded like half time at a sports event. Hardly a mask to be seen. Inside the store, people were crowded into checkout lanes and once checked out, had to navigate shoulder to shoulder by literally dozens of other shoppers who were also trying to get out of the store. There was no control at the doors. None. No wipes, no wiped down shopping carts. None. This is a local Safeway store where I know the long time store management and they do a great job normally. It was amazingly tone-deaf. People coming out of the store, no masks, in groups of young adults and older adults bringing out beer and party supplies. It was insane. Whereas the local Kroger and Trader Joe's are orderly, we line up to go in the store one by one, every other checkout counter is closed. We stand in a box behind the Plexiglas as the check out clerk bags our groceries. No personal shopping bags are allowed. Bottom line if this is how store management of a national grocer enables customers to disregard the continuously stated safety protocols to stop the spread of COVID-19 in stores as described by local, state, and national leaders, we as the public are seriously in jeopardy of a reboot of the virus. I am seriously concerned that current attempts at opening up this month and the months to follow will fail.
  • Posted on: 05/08/2020

    Gap plans move into non-apparel categories

    This is very sad. The lack of product vision in apparel will morph into great home decor, baby strollers, and textiles? Looks like Gap is following the JCP and Sears playbook.
  • Posted on: 05/06/2020

    Auction winner will get to pitch products to Walmart’s CEO

    Good fun. Great idea. Lady luck type of opportunity for Walmart shoppers with cash to burn.
  • Posted on: 05/05/2020

    Can J.C. Penney make it without Sephora?

    I have always wondered too, Nikki, why Sephora hooked up with JCP. JCP needs to cut the cord and move on. Lawsuits are both a financial and human distraction and will not change the future of JCP. Sadly, the JCP final outcome has been on track for years, right out there in the open. Trying to drown Sephora in the JCP misery demonstrates the depth of fear, and a cheap attempt to leverage Sephora as a last gasp of relevancy. This lawsuit demonstrates a troubling insight into the how and why of the JCP decade long demise.

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