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David Marcotte

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  • Posted on: 01/17/2019

    NRF: Will grocers be ready for 2030’s smart future?

    Agreed Brandon. Technology in isolation is a non-starter. I've gotten in the habit of trying to change my language to reflect that. On the other hand the definition of human I use is a tool builder that shares and rapidly innovates. In other words, technology flows outward to unexpected needs.
  • Posted on: 01/17/2019

    NRF: Will grocers be ready for 2030’s smart future?

    I agree completely and smart phones are not part of the presumptions, though smart IoT is. Is it a tattoo, ear-bud, or a vibration chip to the cranium? I don't know, but I do believe as you do that a smart phone not unlike AR is intrusive and does not fit the scenarios.
  • Posted on: 01/17/2019

    NRF: Will grocers be ready for 2030’s smart future?

    I was in IBM on the back-end working on the Shopping Buddy. The intended location system was based on a patent application made by me and Fred Busch. There were a range of reasons it didn't work but the worst was that it was successful at steering the shopper to promotions and dropping margins. The topic of expense is one that gets tied up with variations of Moore's and Amdahl's Law ... is there a presumption that all computers will always cost $3,000 regardless of capability due to use spend or will a point be reached that the price collapses?
  • Posted on: 01/17/2019

    NRF: Will grocers be ready for 2030’s smart future?

    Agree, but 2030 is so much cooler than 2023 (Mayan Year of Drought?). To your point there was a limitation made that an invention (flux capacitor?) would not magically appear. Projecting with that type of unknown is entertaining, but not of use.
  • Posted on: 01/17/2019

    NRF: Will grocers be ready for 2030’s smart future?

    Ah, good to see you're still out and about. The condition set (artificially) was that all technology be in current existence with the exceptions of an equivalent of 5G speed of connectivity. You do raise a legit challenge that Smart Homes are for the aging, but that was to push people out of the normal comfort zone that they are in today of essentially point-and-click "smart" as opposed to a whole integrated ... note they are now offered via security companies leveraging the investment of existing installs ... though not to the level assumed in a decade. Employees, I would refer you to manufacturing for a model of where that is going.
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