Dave Nixon

Data Analytics Solutions Executive, Teradata
Working as a digital agency executive for the past 25-years in brand, retail and digital agencies, I get the pleasure of driving customer and shopper business results for my clients in the retail sector. My professional experience runs from sales to delivery. From producing, to leading, to generating revenue and now for serving my team members, my clients and the community that supports us all. Specialties: Executive Leadership, Thought Leadership, Business Development, Strategy and Brand Management, Client Relationship Management, Team Building and Mentoring Expertise: Graphic and Environmental Design, Digital Technology, Strategy, IT Services and Consulting
  • Posted on: 06/25/2020

    Will expanded fresh and frozen food selection drive Target’s pickup business?

    Of course, this will "drive up" additional business for their drive-up business (see what I did there?) -- but they HAVE to solve for the increase in traffic and friction associated with physical stores that were not designed, and are not operationally efficient enough, to handle additional drive up traffic. The current experience is terrible because they are forcing two models together - traditional shopping and curbside using the same old store design. In order for this to be more than simply a convenience play, they HAVE to rethink the experience or shoppers will only use this as a "while I am here" method of buying when it could be so much more.
  • Posted on: 06/18/2020

    The pandemic has changed retailing, maybe forever

    Biggest hurdle? Making changes that are empathetic to customers' need to feel safe. Biggest opportunities? The crisis forced retailers to see the reality of where they were with their digital capabilities as they were inundated with online customers -- AND it showed them that some of these new models could become long term ways to serve customers, like BOPAS (Buy Online, Pickup AT Store), drive-up, concierge services, etc. This crisis left retailers with no excuse for not "failing forward fast" and they found that using only an operational mindset to approach their businesses won't work any longer. COVID-19 could revolutionize the physical store proposition and retail will be better for it.
  • Posted on: 06/16/2020

    Will grocers maintain COVID share gains as restaurants reopen?

    They will lose some of the "share of stomach" due to restaurant re-openings and the waning home meal prep that was forced on us, but more important to watch will be the reduced spending on replenishment items that have been stocked up on previously. There will be a drop in revenue in core areas because shoppers are already stocked up. Let's hope these essential retailers are managing cash flow wisely for this dip in spending in those areas.
  • Posted on: 06/02/2020

    Do retailers need to go beyond ‘reopening playbooks’?

    Brandon -- 100% agree! I suggest more of a framework approach than a documented policy standard, and it needs to be dynamically refreshed as times and needs change.
  • Posted on: 06/02/2020

    Do retailers need to go beyond ‘reopening playbooks’?

    Consider a playbook more like a framework. Each retailer needs to have a set of guidelines and standards defined in a playbook that serves to protect shoppers and associates and measure compliance, but individual stores need the ability to adapt policies or procedures that are relevant to their particular store. One playbook across the landscape of a retail brand is not a realistic approach for all stores and ignores some of the specific store needs.
  • Posted on: 05/15/2020

    Are Amazon’s at-cost face shields an act of goodwill or predatory behavior?

    Truth, Jeff.
  • Posted on: 05/15/2020

    Are Amazon’s at-cost face shields an act of goodwill or predatory behavior?

    That's a GREAT point, Suresh. I hope it does keep out the ridiculous price gouging that has been happening. If that is an outcome, it is a great one.
  • Posted on: 05/15/2020

    Are Amazon’s at-cost face shields an act of goodwill or predatory behavior?

    Is it predatory behavior or capturing of market share? Have we forgotten our retail roots using a "loss leader" approach or do we just like to bash Amazon? They could have held back their $4 billion investment in solving for the crisis and then where would we be?
  • Posted on: 05/15/2020

    McDonald’s publishes playbook for reopening restaurants

    I applaud McDonald's for investing in a strict approach to doing this safely. That level of rigor and discipline is what helped them have the most consistent quality in the industry. But if McDonald's was in a more charitable mood, for the good of all, they might consider publishing the guidelines (minus the proprietary info) to the rest of the QSR world. The faster we ALL get back to eating out safely, the better for the entire industry.
  • Posted on: 05/14/2020

    Pandemic stresses retail HR departments

    The biggest challenge will be the unfortunate process of figuring out WHO to bring back and HOW MANY people for far fewer jobs. Couple that with the acceleration of automation instead of laborers and the increased responsibility for safety and health initiatives, and HR has a very tough road ahead.
  • Posted on: 04/29/2020

    Best Buy is getting back to business with scheduled appointments

    This won't replace the foot traffic lost, but this is going to be a GREAT model for Best Buy. It shows that it cares about its customers and associates through a safety mechanism that protects everyone, and WHAT A GREAT CUSTOMER EXPERIENCE moment! Concierge treatment for shoppers. And this follows their new model of in-home services through consulting appointments. Best Buy for the win!
  • Posted on: 04/24/2020

    Is now the right time for retailers to actively pursue AI?

    Great thoughts Ananda. "Companies investing in AI now will have advantages and be ahead of the curve against their competition who didn’t – but the same would hold true even outside of a crisis." Key point here is "outside of a crisis." The crisis doesn't change anything regarding leveraging this progressive capability of AI, in my opinion.
  • Posted on: 04/24/2020

    Is now the right time for retailers to actively pursue AI?

    AI is not a panacea and won't be even in a crisis. If retailers haven't been disciplined in their use of AI prior to now (and more importantly, disciplined in data management), scrambling to implement AI during this crisis won't solve any problems. As the author very well knows, (Gib is an expert in this area), the key is the discipline around data management before the application of AI. AI only works when it has all the trusted data necessary, which can be used by the machine to come up with decisions which people can then leverage. It isn't a matter of "flipping the switch to turn on AI and you get automatic results."
  • Posted on: 04/07/2020

    Pre-bagged produce proves popular during pandemic

    Depending on the segmentation of the shopper and how they want to purchase. It will remain popular because it is deemed "safer" and easier to manage than fresh produce, and folks will continue to stock up (what they can) for a possible relapse of the pandemic.
  • Posted on: 03/18/2020

    Will Lands’ End have a better experience inside of Kohl’s than it did at Sears?

    Land's End will do much better with Kohl's than with Sears. Kohl's is more in line with the brand recognition for Land's End AND they are known for clothing, whereas Sears isn't. Simple as that.

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