PROFILE

Dave Nixon

Retail Solutions Executive, Teradata
Working as a digital agency executive for the past 25-years in brand, retail and digital agencies, I get the pleasure of driving customer and shopper business results for my clients in the retail sector. My professional experience runs from sales to delivery. From producing, to leading, to generating revenue and now for serving my team members, my clients and the community that supports us all. Specialties: Executive Leadership, Thought Leadership, Business Development, Strategy and Brand Management, Client Relationship Management, Team Building and Mentoring Expertise: Graphic and Environmental Design, Digital Technology, Strategy, IT Services and Consulting
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  • Posted on: 10/27/2020

    Chipotle battles escalating delivery costs

    Unless they own the service, this will always be an issue for retailers of low priced items like food and they will be held captive by suppliers who are captive to cost variations. Brands like Chipotle can help with profitability by charging more for this premium, "gotta have it now" service, but they also need to be investing in a better pickup experience to drive even a small percentage to the location for people that truly do not need the convenience (at a cost) and will consider a secondary distribution model like store pickup. But not an experience where you have to get out of your car and go stand in the restaurant to get your order. Zero experience. Zero benefit.
  • Posted on: 10/20/2020

    Albertsons offers a new refrigerated take on store pickup

    Upside -- flexible delivery methods driven by shopper needs for a better CX. Upside -- deeper behavioral data that can be used for a more personalized CX. Downside -- exteriors of stores and the corresponding parking lot are not designed for this type of traffic and "queueing," possibly frustrating and detracting from the physical shopping experience for those that want to go inside.
  • Posted on: 10/05/2020

    Are employees or execs holding back data-driven cultures?

    "BS Quotient..." That's a great one ... I'm "borrowing" that from time to time if you don't mind, Gene!
  • Posted on: 10/05/2020

    Are employees or execs holding back data-driven cultures?

    Gregory, good points on the arsenal of data being generated and thrown at retailers. Do you think it is a lack of adoption or a lack of ability to manage that tsunami of data you mention? My experience tells me that it is the lack of ability to manage more data from all sides with platforms that are already mishandling the current data. The lack of accountability you mention has also been from making buying decisions that "seem" smart but actually hinder their groups from being more productive with data.
  • Posted on: 10/05/2020

    Are employees or execs holding back data-driven cultures?

    Employees are hesitant because historically they have been handed enterprise objectives that do not match the enterprise capabilities with the expectation that it all will "work out." One area that is common is around the lack of data management that actually INCREASES the effort to get to Analytics (the outcome of a data-driven strategy) and REDUCE the quality of the insights or the velocity in which they can make decisions on the data. Enterprises have scattered data to all parts of their company and it is now in many different formats and types. Try managing that process effectively to become "data-driven." Our experience shows us that 75% of data scientists' time is spent just wrangling data from all parts of the company to even run advanced analytics or data model it due to the distribution of data across the enterprise. Data Management is STILL the critical component and a flexible, but harmonized data foundation is the key to moving forward. It's no wonder they are hesitant around the term "data-driven"....
  • Posted on: 09/28/2020

    Retailers and brands shortchange cross-platform analytics tools

    You can't DO analytics without unifying and harmonizing data, let alone automate it using AI or ML. (At least with any integrity or trust in the answers). This "marketing executive only" skewed research shows the disparity between the front of the house (customer-facing) and the back of the house (operations that support those brands). The fact that these two entities still have not integrated their enterprise data shows that the gap is driven by the organizational structure and the disparity of competency around data-driven marketing as much as the tools. Doesn't having up to date inventory or supply chain or pricing data affect CX? It's more than just marketing data around the customer that matters. Until the front of the house is tied to the back of the house through an enterprise data strategy that comes to life using better-integrated data capabilities (there are best in class ways to accomplish this), this will always be a gap that needs to be fixed. Only then can you get to the level of analytics that provides the 360 view to drive the "next best action" for affecting behavior for the customer which we all demand.
  • Posted on: 08/26/2020

    Best Buy produces record results doing things differently in the pandemic

    Best Buy has a unique differentiator in that they are ASSOCIATE focused as much as they are CUSTOMER focused. This truly helped them pivot quickly when they needed to. The field was ready and willing to do whatever it took to adapt their stores to the immediate need for implementing new models. They implemented their BOPAS and Concierge Service models in less than 48 hours! Strong leadership, and a clear strategy prior to COVID-19 coupled with a massive demand spike made for a strong performance from Best Buy.
  • Posted on: 08/21/2020

    Culture is the key to creating a company that people want to work for

    One of the largest hurdles to creating a strong EX is the sheer amount of effort it takes to change behaviors and culture, as well as the large operational expense that many retailers cannot afford right now. They will have to get creative to find ways to build that culture through strong fundamental values knowing many employee programs will be difficult to fund. But it can be done -- even in the face of disruption like COVID-19. If Best Buy can have associates offering to work for free after a furlough in a traditionally difficult job (in the stores), over time you can create that loyal culture with leadership that sees EX as a key component to being a great brand.
  • Posted on: 07/28/2020

    Has retail adaptation become more about survival than competitive edge?

    Both. Health and safety policy is about survival right now but those that take it seriously will GAIN a competitive edge over those that don't. Empathy is a powerful emotion to harness and highly engaging to shoppers when they feel taken care of. Health and safety policies show whether or not a brand REALLY cares about its customers rather than it always just being about their money.
  • Posted on: 07/27/2020

    Retailers need to reorganize like a 21st century business

    "Consumer-First Orientation..." Great insight, Ryan. You'd think this would have been the obvious place to start, eh?
  • Posted on: 07/27/2020

    Retailers need to reorganize like a 21st century business

    One of the fundamental reasons that we could never achieve "omnichannel" was that retailers were silo'ed in separate teams (store, web, email, mobile, eComm, etc.). It still exists today, even 10 years later. The retailer should be organized around phases in the lifecycle of the Customer Journey versus "channels." (Attract, Engage, Convert and Support.) This is the only way to achieve harmony across the CX.
  • Posted on: 07/24/2020

    Retail shrink rose to all-time high in 2019

    Surveillance is only as good as the monitoring of it, usually a limited number of people. It becomes descriptive (after the fact) more than a deterrent or prevention. AI will help solve a lot of this problem, especially around cashierless checkout, and areas of the store that are considered "hot spots" assuming you have advanced video analytic capabilities. But training store associates with more knowledge won't solve this. If criminals are brazen enough not to worry about jail time, a store associate poses minimal deterrent ... plus putting store associates in harm's way without any way of preventing this behavior is senseless.
  • Posted on: 07/23/2020

    Best Buy connects strong sales to frontline worker performance

    For an industry that hasn't consistently invested in their frontline people as much as it was needed to satisfy customers, Best Buy will be in a tremendous position going forward. The customers benefit from happy associates. In the toughest time, they showed that they had the guts to put action behind their words that they truly DO "care." Imagine how loyal those employees are to this leadership now? Bravo, Best Buy!
  • Posted on: 07/17/2020

    Should workers accept pay cuts in exchange for working remotely?

    Well said, Cathy.
  • Posted on: 07/17/2020

    Should workers accept pay cuts in exchange for working remotely?

    So, let me get this straight -- companies save money by not having corporate offices, then we should also be okay with taking a pay cut for working remotely? Work product is work product. You pay me for an agreed upon work product and my expertise (and experience). That contract still gets accomplished in WFH (in fact more work gets done). The expenses for commuting, both time and vehicle, not to mention the disconnect from family working in an office were all investments made by the employee in the corporate office for years so, in effect, we already took that pay reduction.

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