PROFILE

Dave Nixon

Retail Solutions Executive, Teradata
Working as a digital agency executive for the past 25-years in brand, retail and digital agencies, I get the pleasure of driving customer and shopper business results for my clients in the retail sector. My professional experience runs from sales to delivery. From producing, to leading, to generating revenue and now for serving my team members, my clients and the community that supports us all. Specialties: Executive Leadership, Thought Leadership, Business Development, Strategy and Brand Management, Client Relationship Management, Team Building and Mentoring Expertise: Graphic and Environmental Design, Digital Technology, Strategy, IT Services and Consulting
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  • Posted on: 08/26/2020

    Best Buy produces record results doing things differently in the pandemic

    Best Buy has a unique differentiator in that they are ASSOCIATE focused as much as they are CUSTOMER focused. This truly helped them pivot quickly when they needed to. The field was ready and willing to do whatever it took to adapt their stores to the immediate need for implementing new models. They implemented their BOPAS and Concierge Service models in less than 48 hours! Strong leadership, and a clear strategy prior to COVID-19 coupled with a massive demand spike made for a strong performance from Best Buy.
  • Posted on: 08/21/2020

    Culture is the key to creating a company that people want to work for

    One of the largest hurdles to creating a strong EX is the sheer amount of effort it takes to change behaviors and culture, as well as the large operational expense that many retailers cannot afford right now. They will have to get creative to find ways to build that culture through strong fundamental values knowing many employee programs will be difficult to fund. But it can be done -- even in the face of disruption like COVID-19. If Best Buy can have associates offering to work for free after a furlough in a traditionally difficult job (in the stores), over time you can create that loyal culture with leadership that sees EX as a key component to being a great brand.
  • Posted on: 07/28/2020

    Has retail adaptation become more about survival than competitive edge?

    Both. Health and safety policy is about survival right now but those that take it seriously will GAIN a competitive edge over those that don't. Empathy is a powerful emotion to harness and highly engaging to shoppers when they feel taken care of. Health and safety policies show whether or not a brand REALLY cares about its customers rather than it always just being about their money.
  • Posted on: 07/27/2020

    Retailers need to reorganize like a 21st century business

    "Consumer-First Orientation..." Great insight, Ryan. You'd think this would have been the obvious place to start, eh?
  • Posted on: 07/27/2020

    Retailers need to reorganize like a 21st century business

    One of the fundamental reasons that we could never achieve "omnichannel" was that retailers were silo'ed in separate teams (store, web, email, mobile, eComm, etc.). It still exists today, even 10 years later. The retailer should be organized around phases in the lifecycle of the Customer Journey versus "channels." (Attract, Engage, Convert and Support.) This is the only way to achieve harmony across the CX.
  • Posted on: 07/24/2020

    Retail shrink rose to all-time high in 2019

    Surveillance is only as good as the monitoring of it, usually a limited number of people. It becomes descriptive (after the fact) more than a deterrent or prevention. AI will help solve a lot of this problem, especially around cashierless checkout, and areas of the store that are considered "hot spots" assuming you have advanced video analytic capabilities. But training store associates with more knowledge won't solve this. If criminals are brazen enough not to worry about jail time, a store associate poses minimal deterrent ... plus putting store associates in harm's way without any way of preventing this behavior is senseless.
  • Posted on: 07/23/2020

    Best Buy connects strong sales to frontline worker performance

    For an industry that hasn't consistently invested in their frontline people as much as it was needed to satisfy customers, Best Buy will be in a tremendous position going forward. The customers benefit from happy associates. In the toughest time, they showed that they had the guts to put action behind their words that they truly DO "care." Imagine how loyal those employees are to this leadership now? Bravo, Best Buy!
  • Posted on: 07/17/2020

    Should workers accept pay cuts in exchange for working remotely?

    Well said, Cathy.
  • Posted on: 07/17/2020

    Should workers accept pay cuts in exchange for working remotely?

    So, let me get this straight -- companies save money by not having corporate offices, then we should also be okay with taking a pay cut for working remotely? Work product is work product. You pay me for an agreed upon work product and my expertise (and experience). That contract still gets accomplished in WFH (in fact more work gets done). The expenses for commuting, both time and vehicle, not to mention the disconnect from family working in an office were all investments made by the employee in the corporate office for years so, in effect, we already took that pay reduction.
  • Posted on: 06/25/2020

    Will expanded fresh and frozen food selection drive Target’s pickup business?

    Of course, this will "drive up" additional business for their drive-up business (see what I did there?) -- but they HAVE to solve for the increase in traffic and friction associated with physical stores that were not designed, and are not operationally efficient enough, to handle additional drive up traffic. The current experience is terrible because they are forcing two models together - traditional shopping and curbside using the same old store design. In order for this to be more than simply a convenience play, they HAVE to rethink the experience or shoppers will only use this as a "while I am here" method of buying when it could be so much more.
  • Posted on: 06/18/2020

    The pandemic has changed retailing, maybe forever

    Biggest hurdle? Making changes that are empathetic to customers' need to feel safe. Biggest opportunities? The crisis forced retailers to see the reality of where they were with their digital capabilities as they were inundated with online customers -- AND it showed them that some of these new models could become long term ways to serve customers, like BOPAS (Buy Online, Pickup AT Store), drive-up, concierge services, etc. This crisis left retailers with no excuse for not "failing forward fast" and they found that using only an operational mindset to approach their businesses won't work any longer. COVID-19 could revolutionize the physical store proposition and retail will be better for it.
  • Posted on: 06/16/2020

    Will grocers maintain COVID share gains as restaurants reopen?

    They will lose some of the "share of stomach" due to restaurant re-openings and the waning home meal prep that was forced on us, but more important to watch will be the reduced spending on replenishment items that have been stocked up on previously. There will be a drop in revenue in core areas because shoppers are already stocked up. Let's hope these essential retailers are managing cash flow wisely for this dip in spending in those areas.
  • Posted on: 06/02/2020

    Do retailers need to go beyond ‘reopening playbooks’?

    Brandon -- 100% agree! I suggest more of a framework approach than a documented policy standard, and it needs to be dynamically refreshed as times and needs change.
  • Posted on: 06/02/2020

    Do retailers need to go beyond ‘reopening playbooks’?

    Consider a playbook more like a framework. Each retailer needs to have a set of guidelines and standards defined in a playbook that serves to protect shoppers and associates and measure compliance, but individual stores need the ability to adapt policies or procedures that are relevant to their particular store. One playbook across the landscape of a retail brand is not a realistic approach for all stores and ignores some of the specific store needs.
  • Posted on: 05/15/2020

    Are Amazon’s at-cost face shields an act of goodwill or predatory behavior?

    Truth, Jeff.

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