• David Adelman
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David Adelman

Founder, The Adelman Group
Retail Strategist, T.A.G. Retail Innovators
  • Posted on: 01/16/2020

    What does Target’s Christmas miss mean?

    I'm a huge fan of Target. Perhaps their forecasts were just too optimistic. However, it's not always about sales growth in retail. Target has ambitious plans to connect with its customers on a very personal level. For example, the introduction of custom apparel for people with disabilities. These products don't always help the bottom line, but they do elevate Target's amazing brand to much higher levels that its competitors. It's not always about missing sales targets. Corporations also have to make profit. Sometimes consolidating merchandise assortments reduce sales, but may actually increase a corporation's bottom line. Corporations across the Globe must face the new transparency that today's customers demand. Revenue growth is great but at what cost to the consumer and the environment. This sales miss by Target is simply one quarter. Shareholders must look at the broader long term picture just like their stock market portfolios!
  • Posted on: 09/26/2019

    Can grocery shopping make people less lonely?

    With technology increasing the speed of checkouts at grocery stores, cashiers at checkouts will become obsolete within a few years. Although speed is key for younger demographics like Gen Z and Gen Y, I still feel that technology in general is isolating us from each other. I believe still having one or two cashiers at checkouts would give the option to those who wish to still engage with a human. However I wouldn't go as far as calling them "Chatter Checkouts." I feel this would enable many customers to hold up the line by overstaying their welcome. Customers might wait in line to chat but no matter how lonely they are, they still don't want to wait long enough that their ice cream melts. Just give customers the option but please don't label it!
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