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Dave Carlson

  • Posted on: 08/15/2016

    Is brick & mortar ready to leverage in-store shopper data?

    Combining store traffic, path and dwell times with loyalty transaction data, as Mark suggests, also creates an accurate and quick reading test marketing laboratory. Make a marketing, merchandising or operational change in selected test stores, then compare results in those metrics with (ideally matched) control stores to see quantified results of the test’s efficacy. Useful for retailers and their vendors.
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