Do grocers need a new approach for selling plant-based protein alternatives?

Do grocers need a new approach for selling plant-based protein alternatives?

The growth in plant-based foods is not being driven by vegans or vegetarians, but consumers who want to eat less meat and dairy for health or planetary reasons. New to the segment, they’re in desperate need of education in several areas.  Do grocers have to reset their approach to plant-based foods with the category’s increased mainstream appeal?