Diana S

PROFILE

GVP - Retail & Partner Strategy, InContext Solutions

Posted on: 03/03/2022
Amazon is closing all its Books, 4-Star and pop-up stores
Completely agree, Neil! Their experiment, fail fast, and learn mindset seems to be the key element of their exploration in physical retail. I think the launch of their Whole Foods "Just Walk Out" store in DC is a clearer indication of where their mind is at and I think, ultimately, it's selling that technology in other retail outlets which will become a critical component of their strategy.

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Amazon is closing all its Books, 4-Star and pop-up stores