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Dino S.

  • Posted on: 08/15/2017

    Why is Adidas partnering with a knockoff brand?

    In order to effectively fight the fake markets, all products should be serialised and the customers should be empowered to check the originality and other product’s characteristics. Serialization is maybe the most powerful and cost effective anti-counterfeit solution, the [tools] are immediately available, easy to implement and at a cost near to zero.
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