PROFILE

DoubleS

President of Marketing, MetaVRse
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 05/06/2022

    Will consumers go for Robomart and Unilever’s ‘new spin on the ice cream truck’?

    I think it's unique and enchanting. I'd give it a try. I would imagine the objectives and goals are more around brand awareness than sales. If that is the case, I do think it will be successful. However the thing I find most curious is that Unilever talks extensively about sustainability in the press release for the initiative, but there is no indication that Robomart has a similar sustainability focus in their operation. That feels like a disconnect.
  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.