President of Marketing, MetaVRse
  • Posted on: 05/06/2022

    Will consumers go for Robomart and Unilever’s ‘new spin on the ice cream truck’?

    I think it's unique and enchanting. I'd give it a try. I would imagine the objectives and goals are more around brand awareness than sales. If that is the case, I do think it will be successful. However the thing I find most curious is that Unilever talks extensively about sustainability in the press release for the initiative, but there is no indication that Robomart has a similar sustainability focus in their operation. That feels like a disconnect.
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