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Raj Sangha

Commercial Director, Qudini
Experienced Commercial Director with a demonstrated history of working in the Retail Tech software industry.
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  • Posted on: 12/17/2019

    Why do so many people say ‘no’ to retailer loyalty programs?

    One of the main misconceptions retailers have with their loyalty programmes is that they're offering their customers something in exchange for nothing. But personal data like email addresses, phone numbers and physical addresses are NOT free -- and consumers know that. More often than not, consumers are bombarded with sales emails and calls, often for very little value on their end. Retailers need to earn back consumers' trust with complete transparency and with engaging rewards that people actually care about.
  • Posted on: 11/26/2019

    Why is Sephora paying associates to leave shoppers alone?

    Well done Sephora for putting the choice in the hands of the consumer! But are they missing a trick by not having a meeter-greeter or a point of human interaction to at least welcome customers coming in-store?
  • Posted on: 11/25/2019

    Should Santa be a loyalty program perk?

    Traditional in-store experiences like the Santa's Grotto are great for building long-lasting relationships with new customers, not simply pleasing your already loyal customers. Wasted opportunity!
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