Emily Eddy is a Senior Design Strategist in the Seattle office of PK, a global experience engineering firm. With over 15 years of experience across the retail space, Emily specializes in identifying opportunities for brands to create meaningful connections with consumers, and then making those connections a reality. Her approach combines business strategy, design thinking, and customer-centricity to deliver programs that drive brand equity and business growth; she has helped shape innovation initiatives at some of the biggest brands in fashion and technology.