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Emily Eddy

Senior Design Strategist, PK
Emily Eddy is a Senior Design Strategist in the Seattle office of PK, a global experience engineering firm. With over 15 years of experience across the retail space, Emily specializes in identifying opportunities for brands to create meaningful connections with consumers, and then making those connections a reality. Her approach combines business strategy, design thinking, and customer-centricity to deliver programs that drive brand equity and business growth; she has helped shape innovation initiatives at some of the biggest brands in fashion and technology.
  • Posted on: 04/10/2020

    Are retailers nimble enough to give consumers what they need and want right now?

    Paula, I agree--I was a frequent grocery delivery user prior to the crisis, but find the overwhelming majority of my order is either cancelled or items substituted if I attempt a delivery now. I have seen some cool innovation in the apparel space in China--interesting pivots to WeChat pop-up shops or selling via livestream to make the digital shopping experience more engaging.
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