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Eran Galil

CTO & Co-Founder ByondXR
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  • Posted on: 01/06/2022

    Is retail ready for the phygital future?

    Couldn't agree more Neil. Especially with regards to the stock part. In order for a virtual store to be successful it has to be integrated to the brand's backbone and not as an external gimmicky site.
  • Posted on: 01/06/2022

    Is retail ready for the phygital future?

    Actually a lot of the brands that are coming to us looking for virtual experiences want them to be very well connected to their physical versions. So we build with them a new consumer journey which usually also involves the physical store. It's strengthening their brand and in many cases helps bring people back to stores -- eventually it is an evolvement of omnichannel strategies coming into play.
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