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Fan Immersive

CEO, Fan Immersive
Leader in Augmented Reality space working with leading brands and companies. Former Head of Visual Effects at LucasArts.
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  • Posted on: 04/24/2020

    Will augmented reality tech effectively bring the try-on experience online?

    The tech to measure yourself accurately is out there. But to see the clothes on you or a representation of you has been the missing piece IMO. I agree nothing will ever replace seeing and trying it on in person. But we are in a new era now as people here have said, and I think that will change buying habits. Companies will need to innovate with immersive mobile online experiences to survive IMO (online clothing sales are down 50 percent since March).
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