Gabriela Baiter

Author

  • Gabriela Baiter

    I'm the founder and Creative Director of Whereabout, an experiential retail studio that inspires brands to show up, in real life through pop-ups and in-store experiences. Sitting at the intersection of brand marketing and retail, our studio exists to transform passive showrooms into meaningful brand outposts for the new consumer. With over a decade of experience crafting brand strategy at Uber and Facebook, my passion for the industry has manifested itself in to leading dozens of experiential projects for major brands in addition to workshops and revival programs for over 100+ brick and mortar retailers. While working with founders is my first love, I've also founded retail concepts of my own including Dozy Rex, a DTC pet brand and Homemade Society, a wandering restaurant concept in Portland, OR. Recent White Papers & Reports: www.whereabout.studio/resources

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