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Gad Allon

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  • Posted on: 12/11/2021

    Will guilting consumers help reduce online’s high return rates?

    Great summary Tom. I will just add that I was the one shaming customers. I don't think I expect the retailers to shame the customers (which is what most people here seem to respond to). I am actually asking the customers to behave more responsibly. More and more customers claim they care about the environment and care about having a viable retail scene, but by ordering carelessly (for example, doing bracketing), they inflict costs and damages, and most of them are unaware. I understand the issues for retailers and thus do not expect them not to offer returns. I expect us, as consumers, to be more careful.
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