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gordon arnold

sales management consultant
40+ years of sales. With these practiced abilities I can quickly assess and match both the company’s worth to the qualified prospectus and reliably asses the market's acceptance. These attributes when put to work will ensure growth for the company and the company’s customers. SKILLS SUMMARY: Working with new materials to grasp the effectiveness as a solution for the overall project. Identify, meet with and discuss opportunities of mutual benefit to fully qualified business prospects and turning these efforts into a mutually profitable business relationship. Full capability to operate successfully any and all modern and/or time experienced office communications, presentation, production and Information Technology equipment. Weighing the relative costs and benefits of a potential action. Using logic and analysis to identify the strengths and weaknesses of different approaches. Teaching others how to create a new concept, design, build and implement a solution correctly. Determining all of the tools needed to do a job right the first time. Understanding written communications in all work related documents. Communicating effectively with others in writing in order to get the desired effect or response. Assessing how well one is doing when learning or teaching. Using multiple approaches when learning or teaching. Observing products, services and processes for the purpose of determining quality and performance factors against the determined needs of the company and/or customer(s). Preparing accurate reports in advance of the time required to make necessary changes. Motivating, developing and directing people as they work together to complete their goals. The ability to understand and follow corporate rules and guidelines and teach them to others. The ability to identify market needs and response and to then react appropriately. The ability to meet and exceed required profit and market share levels.
  • Posted on: 05/07/2020

    Is it time to move beyond ‘now more than ever’ COVID-19 commercials?

    The entertainment industry has serious credibility issues that it is very aware of. Most venues struggle to see the margins they want and/or need. This same dilemma is far more present in the government where politicians have a very low acceptance rating among the taxpayers. Voter turnout is awful. Consumers want information backed with indisputable support as evidence and have lost all time for charm, smoke and mirrors and good looking circus barkers. Charts, graphs and numbers is where they place their trust. This is only surpassed by word of mouth from the experiences of family and friends. These are the rules put forth by the consumers that own open access to unlimited fact-based information. If a pertinent message is put forth and followed with honesty and integrity, there is much to be gained. We don’t need to be the best but rather open about who we are, what we do and what we provide.
  • Posted on: 05/07/2020

    Is curbside pickup just getting started?

    There are many cost savings necessities to explore for 21st century direct to consumer sales. Fulfillment is the real land of opportunity for the now and in the immediate future. When we add the cost of $15.00/hr. minimum wage and the time it takes to pick a small order in a big box store to a price per item competitive crunch the demand is crushing profits. There are significant gains in lowering shrink and distress tasking but not nearly enough to offset the overhead increases. Largely because of the percentage to these two issues owned by the employees. Computer controlled material handling and floor-ready manufacturer reload packaging will be key in optimizing these needs. Big box stores will surely need to rethink the floor plans they still love too much. Gas and goes will see huge new profits if and when they successively reinvent how to provide for a more alluring impulse item shopping experience(s) -- maybe at the pump.
  • Posted on: 01/23/2020

    Are online advertising platforms a must for retailers?

    Advertising content needs and format has come a long way since the 20th century. Consumers are looking for subject matter information content that is primarily focused on product/service components, safety and performance. Commercials for the now might serve to be platforms to invite consumers to visit a site location where the type of information they want can be found and divulged. I doubt if the commercials of old will be on today’s wish list or need.
  • Posted on: 01/23/2020

    Will store closures worsen in 2020?

    Location and reliable demographic information decisions are often using using testing methods that were created in the middle of the 20th century. Test samples for market conditions are lower than ever. These two issues alone are causing more and more failures as we move forward into the 21st century. This is easily seen as we view large corporate retailers struggling with same store sales results. Relying on outside vendors that use their own data sources may need to be validated at regular intervals. Using antiquated marketing test methods will likely provide insufficiently validated and/or unrelated data needed to make critical decisions. There are means to ensure the information is useful and it is paramount that they be discovered and utilized to minimize risk.
  • Posted on: 01/20/2020

    Is Bose doing the smart thing in closing its stores?

    It’s the money. It’s always about the money. Opening brick and mortar stores that generate online business is a 21st century retail bear trap that retailers seemingly refuse to look out for. If you want the store business to succeed, try offering the latest and/or the greatest in store only for awhile. Prestige buyers will go where and pay what they have to to get what they want. Use it.
  • Posted on: 01/20/2020

    What does it take to create a risk-taking, innovating retail culture?

    If you want to surround yourself with risk in an environment that is proven to pay big when success is found, simply go to a casino. Private and Public Equity firms use proven methods with exact steps to investigate potential markets for opportunity. If the final grade of the tests is passing then investment costs and ROI are measured in volume over time and a yes or no is obvious. People needs and market acceptance are a little more difficult to calculate largely because of price and availability, but just as necessary. The only surefire winner in an investment roll of the dice is the tax collector.
  • Posted on: 01/20/2020

    Best Buy CEO faces alleged misconduct probe

    Corporate cost cutting often goes too deep. The fact that an allegation investigation this high up the ladder must take pace at all points to an unaligned executive staff with torn professional relationships at best. The company is at stake here and any and all issues need to be debunked at once. This is about investor money as well as investor and customer confidence. Personal conduct and performance are exactly what business arrangements are about. Like it or not, it is the company and its employees that customers choose to like, trust and do business with. The vast majority of people/customers are very reactive to behavior, appearance, presentation and rumors, true or false, and very quick to silently say no to subjective conclusions which they themselves deem objectionable. This is where most employment contracts are insufficient in supporting a separation without compensation resulting in costly litigation. Meanwhile the company is bleeding profit to death's door.
  • Posted on: 12/04/2019

    Do independent liquor stores need a rehab?

    The current inventory drivers include manufactures, distributors, friends in the business and industry reports. Notice how the consumer is left out. What we need here is to forgo quantity extra schedule pricing and open our eyes to turn. If turn is what you need and want what better information source is there other than the customer. Simple questions at the tasting tables like what didn’t you find and what would you like to see and/or try might help. Simply ask the customer(s) and fill in the paper yourself then offer a smile and a thank you.
  • Posted on: 12/04/2019

    The holiday season promises many unhappy returns for retailers

    Thanks to creative reporting the true impact of returns is most often diluted and/or softened to executive level management. Issues like “all sale items are final,” damaged returns, non stock item returns and the like are most often allowed for customer satisfaction purposes. Another large contributor is stolen merchandise being returned for cash or credit. Combined these return issues are measured in the billions of dollars with no serious consideration given to remedy any one issue. It is time to consider letting loss prevention stand as a separate department to handle all returns from any source with the primary goal to be a reduction of improperly returned items. This will force the company to review standards and operating procedures regularly. Broad policies and procedures combined with delayed markdowns can and do cause cataclysmic cash flow issues especially if there is a lull in the market. These issues are not new to the industry. They are a lot of constant work and upkeep. Store management doesn’t need or want this on their plate. Ad executives all too often have little or no training and experience in directing a project like this. Change is good and it is time for a change.
  • Posted on: 11/08/2019

    Gap Inc.’s CEO steps down. What comes next?

    As we have seen countless times, closing nonperforming stores and cutting costs is a bridge to nowhere. Gap must create an investment plan that will ensure ROI with prompt and sustainable profits into the future. A vision for the company will not do here or help with problems like this. 21st century leadership must own a keen understanding of the chosen marketplace and where there are attainable opportunities that will realize growth at required profit levels. It is more necessary to find what is needed prior to whom.
  • Posted on: 11/06/2019

    Food halls drive mall traffic, not clothing sales

    The products and services that I have seen increasing in size and scope appear to have much to do with time savings. As we are slowly pulling away from the terrible financial disaster of 2008 there remains an ever increasing amount of catching up to do. Owning a home and procuring the necessary constituents to make it fully functional is a good place to start for many new-to-market people. The costs for this investment package appear to leave participants working as many hours in usually more than one job even with higher paying employment opportunity. Today we see the continuing development and range increase of prepared foods as a means to save time where little is available. So what other items are there that on their own or combined with others can save time at an affordable and even enticing price? A good place to start might be one stop shopping for cleaning services that pick up and deliver clothes. The same company might also offer housekeeping and landscape services. Along side might be catering and party planning store with rental. And next to that entertainment options for the parties. Young people today often don’t have the time to learn and explore options for many of the things they want or need and this is where we need to explore.
  • Posted on: 11/06/2019

    Will consumers decide that buying less is better than buying ‘green’?

    People purchase what they want and/or perceive as needed at an affordable price point when it is convenient to them. The consumption of any given product or service is more closely tied to price and availability than almost anything other than the individual’s sustenance. It is a common belief that we live in an overwhelmingly materialistic society. Based on that it is most probable that manufacturers have dominance over the selection processes even with the constant threat of unbridled and often unpredictable government interference. Going green and/or reducing throwaway investments has and remains costlier than the mainstream bigger, better faster sales pitch for investing in something new. To see just how materialistic we as a society truly are, look at the Information Technology market. No other industry has more to contribute to landfills than this one. Refusing to make changes is the predominant cause of death in this industry. Outside of the emerging Third World there is little opportunity for aftermarket sales and as the third world evolves aftermarket sales suffer significant losses. Manufacturing is a slave to sales and sales is a slave to turn no matter the market. Investors look to go where the money is and consumers follow cost savings. Responsible consumption remains an afterthought unless there is money in it.
  • Posted on: 11/04/2019

    Should McDonald’s CEO have been fired over a ‘consensual relationship’?

    The policy is not about the individual it is about the company and the company's employees. Relationships, consensual or not, in the work area cause a very large number of problems that directly affect the general population in a negative way. Not just the monetary erosion, but the evidence that highly desirable employees feel compelled to leave for their own perception of company employee conduct is not to be ignored. When individually minded employees feel compelled to position themselves in opposition to any or all of the corporate policies in place, the correct approach would to submit for a change in policy(s) in writing with supportive evidence and/or argument. The individual(s) that take it upon themselves to arbitrarily circumvent the system at will is positioning the livelihood potential of all employees without their awareness or approval. He should have been bounced with prejudice just like he behaved towards the company and fellow employees.
  • Posted on: 11/01/2019

    What are the hurdles to international e-commerce?

    There are an astounding number of opportunities for those willing to pioneer their way into off-shore emerging and established markets. The problem is you can not Google or Amazon success formulas. One must go into this with patience and careful exploring. Even with the import restrictions that may or may not hamper trade, there are ways to get things done. The key is to discover what the median income foreign markets can afford and are eager to buy. There are few companies of any size exploring opportunities and investing to test markets with any level of product(s). A long trip to another country will yield many answers as to what is not available yet, necessary and affordable. The age of information is showing the world that good enough is no longer good enough. Options made available will produce results at a profit if we are willing to listen and learn. The biggest obstacle is communication. There is a need to test the connotative, denotative and definitive content of any and all advertising materials as they are perceived by the prospective. Equally important is content, value and completeness.
  • Posted on: 10/28/2019

    What will drive food trends for 2020?

    Those new to the workforce are still required to work long hours with two or more jobs in order to be self sustaining and supportive. Prepared foods that use little or no additives will continue to prosper. Add to the wish list high amounts of nutrients and satiating results and you will stand in or close to the winner's circle. With little time and money, meals are becoming a burdensome chore for the young leaving much opportunity for the grab and go’s willing to look into what the newer generations want.
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