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gordon arnold

sales management consultant
40+ years of sales. With these practiced abilities I can quickly assess and match both the company’s worth to the qualified prospectus and reliably asses the market's acceptance. These attributes when put to work will ensure growth for the company and the company’s customers. SKILLS SUMMARY: Working with new materials to grasp the effectiveness as a solution for the overall project. Identify, meet with and discuss opportunities of mutual benefit to fully qualified business prospects and turning these efforts into a mutually profitable business relationship. Full capability to operate successfully any and all modern and/or time experienced office communications, presentation, production and Information Technology equipment. Weighing the relative costs and benefits of a potential action. Using logic and analysis to identify the strengths and weaknesses of different approaches. Teaching others how to create a new concept, design, build and implement a solution correctly. Determining all of the tools needed to do a job right the first time. Understanding written communications in all work related documents. Communicating effectively with others in writing in order to get the desired effect or response. Assessing how well one is doing when learning or teaching. Using multiple approaches when learning or teaching. Observing products, services and processes for the purpose of determining quality and performance factors against the determined needs of the company and/or customer(s). Preparing accurate reports in advance of the time required to make necessary changes. Motivating, developing and directing people as they work together to complete their goals. The ability to understand and follow corporate rules and guidelines and teach them to others. The ability to identify market needs and response and to then react appropriately. The ability to meet and exceed required profit and market share levels.
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  • Posted on: 12/04/2019

    Do independent liquor stores need a rehab?

    The current inventory drivers include manufactures, distributors, friends in the business and industry reports. Notice how the consumer is left out. What we need here is to forgo quantity extra schedule pricing and open our eyes to turn. If turn is what you need and want what better information source is there other than the customer. Simple questions at the tasting tables like what didn’t you find and what would you like to see and/or try might help. Simply ask the customer(s) and fill in the paper yourself then offer a smile and a thank you.
  • Posted on: 12/04/2019

    The holiday season promises many unhappy returns for retailers

    Thanks to creative reporting the true impact of returns is most often diluted and/or softened to executive level management. Issues like “all sale items are final,” damaged returns, non stock item returns and the like are most often allowed for customer satisfaction purposes. Another large contributor is stolen merchandise being returned for cash or credit. Combined these return issues are measured in the billions of dollars with no serious consideration given to remedy any one issue. It is time to consider letting loss prevention stand as a separate department to handle all returns from any source with the primary goal to be a reduction of improperly returned items. This will force the company to review standards and operating procedures regularly. Broad policies and procedures combined with delayed markdowns can and do cause cataclysmic cash flow issues especially if there is a lull in the market. These issues are not new to the industry. They are a lot of constant work and upkeep. Store management doesn’t need or want this on their plate. Ad executives all too often have little or no training and experience in directing a project like this. Change is good and it is time for a change.
  • Posted on: 11/08/2019

    Gap Inc.’s CEO steps down. What comes next?

    As we have seen countless times, closing nonperforming stores and cutting costs is a bridge to nowhere. Gap must create an investment plan that will ensure ROI with prompt and sustainable profits into the future. A vision for the company will not do here or help with problems like this. 21st century leadership must own a keen understanding of the chosen marketplace and where there are attainable opportunities that will realize growth at required profit levels. It is more necessary to find what is needed prior to whom.
  • Posted on: 11/06/2019

    Food halls drive mall traffic, not clothing sales

    The products and services that I have seen increasing in size and scope appear to have much to do with time savings. As we are slowly pulling away from the terrible financial disaster of 2008 there remains an ever increasing amount of catching up to do. Owning a home and procuring the necessary constituents to make it fully functional is a good place to start for many new-to-market people. The costs for this investment package appear to leave participants working as many hours in usually more than one job even with higher paying employment opportunity. Today we see the continuing development and range increase of prepared foods as a means to save time where little is available. So what other items are there that on their own or combined with others can save time at an affordable and even enticing price? A good place to start might be one stop shopping for cleaning services that pick up and deliver clothes. The same company might also offer housekeeping and landscape services. Along side might be catering and party planning store with rental. And next to that entertainment options for the parties. Young people today often don’t have the time to learn and explore options for many of the things they want or need and this is where we need to explore.
  • Posted on: 11/06/2019

    Will consumers decide that buying less is better than buying ‘green’?

    People purchase what they want and/or perceive as needed at an affordable price point when it is convenient to them. The consumption of any given product or service is more closely tied to price and availability than almost anything other than the individual’s sustenance. It is a common belief that we live in an overwhelmingly materialistic society. Based on that it is most probable that manufacturers have dominance over the selection processes even with the constant threat of unbridled and often unpredictable government interference. Going green and/or reducing throwaway investments has and remains costlier than the mainstream bigger, better faster sales pitch for investing in something new. To see just how materialistic we as a society truly are, look at the Information Technology market. No other industry has more to contribute to landfills than this one. Refusing to make changes is the predominant cause of death in this industry. Outside of the emerging Third World there is little opportunity for aftermarket sales and as the third world evolves aftermarket sales suffer significant losses. Manufacturing is a slave to sales and sales is a slave to turn no matter the market. Investors look to go where the money is and consumers follow cost savings. Responsible consumption remains an afterthought unless there is money in it.
  • Posted on: 11/04/2019

    Should McDonald’s CEO have been fired over a ‘consensual relationship’?

    The policy is not about the individual it is about the company and the company's employees. Relationships, consensual or not, in the work area cause a very large number of problems that directly affect the general population in a negative way. Not just the monetary erosion, but the evidence that highly desirable employees feel compelled to leave for their own perception of company employee conduct is not to be ignored. When individually minded employees feel compelled to position themselves in opposition to any or all of the corporate policies in place, the correct approach would to submit for a change in policy(s) in writing with supportive evidence and/or argument. The individual(s) that take it upon themselves to arbitrarily circumvent the system at will is positioning the livelihood potential of all employees without their awareness or approval. He should have been bounced with prejudice just like he behaved towards the company and fellow employees.
  • Posted on: 11/01/2019

    What are the hurdles to international e-commerce?

    There are an astounding number of opportunities for those willing to pioneer their way into off-shore emerging and established markets. The problem is you can not Google or Amazon success formulas. One must go into this with patience and careful exploring. Even with the import restrictions that may or may not hamper trade, there are ways to get things done. The key is to discover what the median income foreign markets can afford and are eager to buy. There are few companies of any size exploring opportunities and investing to test markets with any level of product(s). A long trip to another country will yield many answers as to what is not available yet, necessary and affordable. The age of information is showing the world that good enough is no longer good enough. Options made available will produce results at a profit if we are willing to listen and learn. The biggest obstacle is communication. There is a need to test the connotative, denotative and definitive content of any and all advertising materials as they are perceived by the prospective. Equally important is content, value and completeness.
  • Posted on: 10/28/2019

    What will drive food trends for 2020?

    Those new to the workforce are still required to work long hours with two or more jobs in order to be self sustaining and supportive. Prepared foods that use little or no additives will continue to prosper. Add to the wish list high amounts of nutrients and satiating results and you will stand in or close to the winner's circle. With little time and money, meals are becoming a burdensome chore for the young leaving much opportunity for the grab and go’s willing to look into what the newer generations want.
  • Posted on: 10/28/2019

    What makes voice assistants creepy?

    Offline devices that interconnect through a closed loop system with easy to master security will gain acceptance and growth much faster than what we have now. The collection of consumer information with or without consent is repugnant to the market place. Companies ignore this and insist it is to better serve. The consumer now knows that this is a lie and consumer information is bought and sold all day every day. This outpour of private lifestyle information may bring back cash and Brick & Mortar stores in the not too distant future.
  • Posted on: 08/23/2019

    Why is Whole Foods CEO dissing plant-based meat alternatives?

    Nobody ever wins an argument. Consumers buy what they want where they can get it. If enough consumers shop elsewhere because of the company’s leadership pushes against trends, only the company stands to lose. I remember not too long ago a former Microsoft CEO claimed smart phones were a fad that would soon pass. He is gone now and took relevance, market share and market leadership with him and his bad idea.
  • Posted on: 08/23/2019

    Will the next recession devastate mall-based retailers?

    We need to look at retail sales and not stores for the answer to this question. Brick & mortar store activities have been adjusted by means, e-commerce vs. B & M, since the turn of the century. This is far more a growth due to consumer demand with little influence from GDP strength. Let us be clear in this question. Any recession and/or depression, like the depression of 2008, is measured in terms of GDP, Gross Domestic Product, and not retail only. In fact production is by far the leading factor. Pointing to government, inflation, bank rates, the weather or any other non controlling factor(s) is a clear picture of how little we know about consumer trends and needs. If you want to grow in any economy you must never be distracted by surrounding conditions or uncontrollable. Get in front of the market that you are in and stay relevant to today’s needs and wants.
  • Posted on: 08/21/2019

    Do social influencers have the ability to boost back-to-school sales?

    It’s no secret that our young and still in school siblings go where their friends go as they themselves are on the constant lookout for new places and ideas on the internet. However, the value of what is discovered is more subjective than ever before. Social Media and age related icons are still a hit or miss endeavor with little guaranteed success, according to a large amount of the ROI data on posted reports. One very interesting marketing tidbit is how much more influence user written endorsements and word of mouth have to create new sales opportunity and acceptance. The one constant in the successes we see in e-commerce sales is that companies growing their electronic or B&M businesses maintain wide range constant contact anywhere and everywhere. This followed up with getting in front of market trends will generate sales and sometimes a meager profit. In short we are still looking for a starting place with our customers in charge of where and what to buy.
  • Posted on: 08/21/2019

    Organizational culture shapes digital transformation

    The use of information technology is now rarely absent from any part or aspect of a corporation. The problems are almost always software integration and or compatibility. This is the result of application data file structure variations as well as integration of third party macros and assists that over time related updates, become incompatible. There were many more interruptions from in-house and consulting interests during the latter half of the 20th century than exist today. Experienced companies as well as those new to market with experienced staff are now searching out individuals that are of like mindset and goal orientation. This leaves us with software issues that cause so many communication engineers, programmers and system analysts to run around with their hair on fire. These very same incompatibility issues are the cause for file/data redundancy giving us all “Big Data” running unbridled. With an end of software complexity nowhere in the near or intermediate future, the need to govern environmental and application add-ons is at mandatory levels if we wish to keep control of business continuity and data security.
  • Posted on: 08/16/2019

    Does a new product donation program for marketplace sellers make Amazon the good guy?

    Like everyone else Amazon is looking to grow the company and profits. Thousands of opinion data megabytes are out there to show how Amazon struggles with its partnerships. This same amount of data exists for their direct and indirect competition. We spend insignificant amounts of time looking at how vendors and partners of any size could improve their results simply by working to make all parties in the relationship more synchronized. Success in any business must be easy and good for all, including the customer.
  • Posted on: 08/16/2019

    Can Jill Soltau rebuild J.C. Penney?

    The 21st century retail business fundamentals have not changed from the past. The tools needed for success have. And so too have the marketing methods and communication imperatives. I see no ability to address these requirements in the words or actions of the company. The buying of time until the market comes back will not ensure a future. Only understanding the market and getting in front of it will.
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