Glenn Hansen

PROFILE

Partner

Leadership, Sales, Revenue Growth, Retail

Posted on: 02/06/2017
Why do so few shoppers think of BOPIS as a ‘smooth’ process?
If a retailer discovers what it would take for their BOPIS to provide a GREAT customer experience and do it, they could give themselves a competitive advantage. They would need clearly defined processes and behaviors and execute them flawlessly.

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Why do so few shoppers think of BOPIS as a ‘smooth’ process?