Henry Cazalet

Director, The SMS Works
  • Posted on: 01/14/2019

    QR codes are back and ready to hit it big

    It's now 2019 and in the UK, the QR code shows no sign of hitting it big, certainly not as an on-pack marketing tool anyway. I examined hundreds of products in my local supermarket and found only 4 QR codes. 3 of those lead to dead mobile websites! So it seems there'll be no return to the heady days of 2011, when QR codes were everywhere. I wrote up my findings in this article.
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