^THIS. Spot on, Nikki, as always. First, this is a catch-up strategy. Omnichannel (aka omni-always) was de rigueur 5/6/7 years ago to justify investment. Skate to where the puck is going, not where it's been.
Second, I'm not sure a press release is warranted touting a head of digital merchandising and a VP of digital product management with quote for a chief digital officer to accelerate digital growth. If anything, it wreaks of ego with a focus on justifying a digital-first approach (vs. seamless). And finally, if they're really focused on "omni-always," then the direction should really center on the customer, removing barriers to interact, and building long term relationships -- not 20% off coupons.
Mark Tritton is a talented executive. There's a lot of low hanging fruit. Time will tell if they can pull this off.