I'd see this as more of a restructure than a rebrand. The Facebook brand isn't going away. This is in large part protection for Zuck -- yes it's a good spin for the company to be pointed towards the metaverse, but hardly required to facilitate investment. They already run lines of business (Insta, Whatsap...), and have Oculus. The trust issue is huge Mark, just as you stated ... the real story is when Mark is asked about teen depression linked to Facebook -- he can tell the press to go talk to the facebook CEO, "I'm the meta guy."