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James Arth

Brandleap, Vice President Business Development
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  • Posted on: 01/22/2018

    CPG brands push retailers to up their tech games

    The prospect of how best to connect with the shopper in-store and lead them to purchase is interesting but in world of growing ecommerce, this seems backwards. Research, after all, shows that 80% of retail shoppers interact digitally with brands prior to purchase. Knowing that, would it not be more effective strategy for CPG brands to help shoppers purchase products wherever they interact with the brand (advertising, social media, or on a brand web site) and remove barriers to purchase from your retailers. Imagine being able to purchase your desired CPG product directly from a retailer of choice while interacting with a brand's advertisement, social media post or simply researching a product on the brand website.
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