Jane Sarasohn-Kahn

Health Economist, Advisor, Trend Weaver
Jane's book, "HealthConsuming: From Health Consumer to Health Citizen," explains the growing role of the health consumer, facing greater out-of-pocket costs for health care and being "Amazon-Primed" for retail expectations. She traces the growth of the retail and digital health landscape that's responding to health consumers' demands, while mindful of the privacy and security implications of the growing data ecosystem. Jane is a health economist, advisor and trend-weaver to organizations at the intersection of health, technology and people. Jane founded THINK-Health after working with health care consultancies in the US and Europe. Jane’s clients are all stakeholders in health: technology, bio/life sciences, providers, plans, financial services and consumer goods. She founded the Health Populi blog in 2007. Jane advises on strategy via environmental analysis, scenario and strategic planning. She sits on many advisory boards and is a frequent speaker, listed with AHA’s Speakers Express and Executive Speakers Bureau.
  • Posted on: 11/10/2021

    Will a trip to the doctor soon mean a trip to CVS?

    Primary care is now the battleground for the healthcare consumer, with both ends of the service continuum coming to the center -- at the left side of a continuum are inpatient hospitals and health systems along with "payviders," many of whom financially suffered during COVID-19 (particularly those who did not yet embrace value-based payments). At the other end are the retail health and virtual care providers, from CVS Health and Walgreens to Teladoc and Amwell, who are moving to more acute, chronic care and population health models. So yes -- retail pharmacies will be in this ecosystem -- but it will be an omni-channel, multi-player ecosystem. And data -- especially for those who can corral data from claims to pharmacy to patient-generated data via wearable tech and social drivers of health -- will be key to managing health with people and, at the same time, managing healthy financial sustainability. JSK
  • Posted on: 10/13/2021

    Will Best Buy’s latest acquisition be a healthy addition for the chain?

    COVID-19 accelerated healthcare's pivot to the home as consumers' health hubs. Best Buy is in the right place at the right time, right where that puck is headed. The acquisition of Current Health enables the company to further consolidate its position as a home health partner for the health system and direct-to-consumer as well, bolstering hospitals' ability to send patients home for more acute level care via remote health monitoring. Well done, Best Buy!
  • Posted on: 07/08/2021

    Could Dollar General become a go-to healthcare resource in rural America?

    "Yes," and not just in rural areas. Many uninsured and under-insured patients-as-health-consumers are desperate to access lower-cost healthcare products and services, and DG is trusted among certain demographics in the U.S. Their COVID-19 testing pilot in the State of Virginia will help them figure out their taste and muscles for healthcare services. Here's what I wrote about this today in the Health Populi blog for more views on the question.
  • Posted on: 04/02/2021

    Kroger CEO says no one has the ‘data and insights’ that it has

    Kroger's data dominance can underpin/inform their growing footprint and strategy in healthcare and wellness for consumers who increasingly see their homes as safe havens for health-making. Grocers have earned shoppers' trust in the COVID-19 pandemic, where trust has eroded for government, Big Tech, and some segments of health care such as health plans (per the 2021 Edelman Trust Barometer). As a trusted vaccination provider, Kroger will further build on its strengths in the healthcare ecosystem. If the company can mash up data and deliver it to coach people for wellness and daily health decision making, they'll be part of the retail health ecosystem that health consumers demand.
  • Posted on: 03/22/2021

    Will tech acquisitions enable Nike to drive personalization at scale?

    This is a teachable moment to remember Under Armour's acquisition of My Fitness Pal, arguably the largest longitudinal database on food and weight and nutrition at the time. UA could not leverage this the way it should have. Then we have the example of Nokia buying Withings -- which, in a matter of months, was taken back by some of the original Withings founders and is back online stronger than ever. Nike must become a tech/health company and ensure its staff have the ethos of tech and well-being -- and learn from other companies' missteps. It is the right strategy ... now, to execute.
  • Posted on: 03/10/2021

    Will shoppers get their nails done at Hy-Vee?

    I believe people will give nail care a try at Hy-Vee, which has been highly rated for hygiene and brand equity during the pandemic. Hy-Vee piloted Orangetheory fitness centers in their stores, bolstering the company's health-beauty-wellness footprint. A one-stop-shopping experience also saves time especially for time-starved women who work and are their family's Chief Health and Household Officers. I'm keen to watch this space for health and wellness at the grocery store.
  • Posted on: 01/11/2021

    What will drive consumer tech sales in 2021?

    COVID-19 certainly accelerated the trend of consumers evolving their homes as their health hubs for self-care, food-as-medicine, sleep-health, oral health care, and home connected gyms. #CES2021 this week will demonstrate the growth of digital health tech through many innovations, from clean air tech to wearables, IoT, and medical devices shifting care from hospitals to homes.
  • Posted on: 07/09/2020

    Will doctors prove a cure-all for Walgreens competitive ills?

    Walgreens' move to bake primary care into the pharmacy experience could help the company turbocharge its healthcare branding and care footprint vis-a-vis Walmart (with its new health centers, opening one at a time) and CVS/Aetna's Health Hub Concept. VillageMD's competency in population health management is also part of the secret in this sauce: if well digitally integrated with Walgreens' systems, the chain can be a real player in "healthcare" beyond the pharmacy and retail health modes. It's all about the data, and this could expand Walgreens' role in a significant way. Now, it's about execution. Hopeful this can work to help bring primary care to peoples' neighborhoods, where we live, work, play, learn, and ... shop....
  • Posted on: 10/07/2019

    Best Buy makes a big bet on health tech

    Best Buy's acquisition of Great Call was more than bringing in a "senior phone" device. BB Health now has baked in Great Call's expertise and insights into how older people live and think, and can leverage and continue to build on trusted relationships with people seeking to age in place at home for as long as they can. Best Buy Health has a very ambitious goal to generate $50 billion in this business in five years' time. That's the equivalent to 50 pharmaceutical blockbusters (which are defined as billion-dollars-a-year in revenue). Best luck to Best Buy Health with this huge objective, morphing from goods-to-"service-as-a-service."
  • Posted on: 10/02/2019

    Is Walmart’s CEO the right leader for Business Roundtable?

    Homing in on Walmart's latest re-commitments and re-imagining the company's role in health and healthcare indicates the organization's commitment to its communities beyond shareholders. The company can do well and do good at the same time doubling and tripling down on healthcare services, mental health, and healthy food systems on behalf of consumers. Consumers want to engage for health beyond healthcare, and Walmart's growing footprint and ethos toward health beyond investors will be good for business, for healthy citizens, and for their bottom line. For more on the Walmart growth plans in health/healthcare, see this post.
  • Posted on: 09/06/2019

    Would you go to Walmart to see a doctor?

    A continued "bravo!" to Walmart for expanding its role in primary care and reinventing an accessible model for health care for mainstream people beyond the concierge models of One Medical. In just the past few weeks, Walmart has made visible its growing footprint in health beyond "care" by banning certain lethal weapons and ammo along with carrying guns in stores, by adding mental/behavioral health to the primary care clinic offering, expanding the ecommerce site at, and even adding pollinating garden centers in some stores to enhance its sustainability and green efforts - and enabling consumers to grow fresh food. I talked about this growing health footprint in my blog yesterday.
  • Posted on: 08/06/2019

    CVS subscription program goes big to outdo Amazon Prime

    To best position vis-a-vis both Amazon and retail pharmacies (in grocery, chains and big box channels) CVS can (should) leverage CarePass back to the HealthHub concept to extend continuity of care beyond “the pill” and Rx to the home. Health consumers, now health care payers, are seeking convenient and delightful experiences — streamlining our fragmented health care delivery processes will help to delight that consumer-patient with an eye on price, a key driver for consumers even in health care. A key to making this work will be investing in a health care data platform that can capture all of the consumer’s data in these encounters (whether CarePass, brick and mortar retail, HealthHug, pharmacy, et. al.) ensuring open APIs that can mash up with data in other clouds (like my Fitbit activity tracking, Withings digital scale, health apps, and so on). I’ll be staying closely tuned to this evolution...
  • Posted on: 05/02/2019

    Walgreens is training pharmacists to tackle mental health, opioid emergencies

    Pharmacists are among the most-trusted workers in the U.S., shown year after year in the annual Gallup Poll on ethics in U.S. professions. As more consumers seek health@retail in convenient, accessible locations, pharmacists are playing growing roles in their local communities to bolster health -- physical/clinical, mental, and bricks-and-mortar stores for community and social connectedness. This will be an integral feature in evolving community health ecosystems. Some of these may evolve into "accountable care communities," beyond the current ACO model for managing population health care and costs.
  • Posted on: 05/02/2019

    Are ‘live, work, shop, play’ environments a big part of retail’s future?

    Another facet of this emerging lifestyle/retail convergence is retail's re-use of space for health/wellness and medical services. I talk about this in my new book "HealthConsuming" in the fourth chapter. "The New Retail Health." For example: in suburban Boston, I discuss Dana-Farber Cancer Institute which sited a center at the Atrium Mall in Chestnut Hill, and the Southeastern Regional Medical Center located in space at the Biggs Park Mall in Lumberton, NC. We're seeing more health@retail as people pay increasing first-dollar out-of-pocket share of healthcare costs.
  • Posted on: 03/29/2019

    Has wearable tech already gone out of style?

    We'll see wearable tech-generated data disappear and morph into Internet of Things devices like our refrigerators, automobiles and, in an ongoing capacity, our smartphones. We'll continue to generate data in less intrusive and obvious ways. This makes passage of a comprehensive consumer-protective privacy law in the U.S. (like Europe's GDPR) even more crucial as consumer-generated data is increasingly created (and monetized in business models) in our daily life-flows, beyond our social network check-ins and retail receipts recorded.
  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.