PROFILE
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Jeff Blee

Founder, Bogey Brands
I am a Retail Mechanic and Brand Steward. Throughout my career I've been a merchandising executive for iconic Brands and Stores including Brooks Brothers, Barneys, Macys, Sears and Loehmanns. I currently run a boutique retail consultancy. I identify the challenges a business is facing, and set a course for transformation and sustainable growth. My successes span categories, markets, channels, and geographies. My strategies adeptly blend the art of design and merchandising with data and analytics, to deliver out-sized results. I create high performance teams that execute a brand's vision.
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  • Posted on: 01/25/2021

    NRF 2021: Saks doubles down on its ‘luxury disrupted’ strategy

    Can we get a definition on what Luxury even is today? I’m no longer sure. Is luxury a logo? A better material (cashmere, silk, etc.) A country of origin strategy (made in Italy vs. China)? A better make, i.e. more handwork, more stitches per inch. Better service? I don’t think there is a consistent definition. But I do know someone’s got a lot of explaining to do to get this customer to buy a $700 T-shirt or $1000 hoodie.
  • Posted on: 08/09/2020

    Will shortages shortchange soft goods recovery?

    Most companies would do better with a shortage of inventory, as long as it is they are short in the "right" inventory. This requires maintaining a delicate balance of fashion and core items. Lower inventories should help companies maintain higher margins as they will be -- or should be -- then less promotional. Basic supply and demand economics. As an industry, we need to ween ourselves off the "more is better" is mindset. Less inventory, less assortment, less stores, less friction. It all is part of right-sizing our businesses to profitable levels, that can sustain realistic growth on the go forward. The big shakeout is on.
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