Jeff Weidauer

Principal, SSR Retail LLC

Jeff Weidauer is currently a marketing and strategy consultant, working with retailers and their suppliers to develop targeted go-to-market strategies.

Prior to that he was Vice President of Marketing & Strategy for Vestcom International, Inc., responsible for marketing, strategy, intellectual property, product management, and M&A activity. Jeff has been involved in retail food and drug for over three decades, beginning his career in San Diego with Lucky Stores, advancing through numerous roles, including store and category management functions, along with corporate advertising and marketing for Albertsons and Supervalu.

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I've been part of all three corners in retail: operations, merchandising, and marketing. I like to bring innovative thinking leavened with a sense of perspective to today's fascinating world of retail.
  • Posted on: 08/08/2022

    Is Amazon’s deal for iRobot all about mapping Americans’ homes?

    I think the mapping concerns are inflated. The real value is likely to be in the added connection point for Amazon - adding Alexa to the Roomba is a natural first step. Yes, it's about surveillance but that's a more complex goal than just a map of your house.
  • Posted on: 08/04/2022

    Is Walmart’s HQ reorg a good thing or cause for concern?

    Anytime Walmart makes a move the rest of the world takes notice. These changes will essentially gives other companies "permission" to make their own cuts. Look for the layoff activity to increase.
  • Posted on: 08/03/2022

    Will H-E-B’s self-checkout pilot take off?

    Waiting in line to check out has long been at the top of the list of shopper complaints in supermarkets. The only thing surprising about H-E-B's new approach is that it took this long to be realized. If it works as advertised, it will change the entire shopping experience.
  • Posted on: 07/29/2022

    Should ‘best before’ and ‘use by’ dates be reimagined to reduce waste?

    Expiration dates on products make sense if there is a chance of pathogenic spoilage or a loss of efficacy. Beyond that, "use by" dates serve little useful purpose for the consumer.
  • Posted on: 07/28/2022

    Are mobile devices creating connected store associates yet?

    With a 30% device missing/broken rate, I have to wonder if the money might be better spent on training associates in customer service and making them more available to shoppers.
  • Posted on: 07/25/2022

    Lowe’s gives full-time store staff the option of a four-day work week

    This move is long overdue and I hope the rest of retail takes notice. As someone who worked in stores for 15 years early in my career, getting two days off in a row was unheard of. Retail is tough work on the front lines, and giving workers time to regroup and recover would be a huge benefit for both the store and the employee.
  • Posted on: 07/22/2022

    Study says health labels get shrugs from shoppers

    Providing health and nutrition information on foods is a good thing, but it's not going to change many minds. The majority of consumers who are concerned about what they eat and use this info aren't in fast food places to begin with.
  • Posted on: 07/21/2022

    Does Walgreens have the right response to defuse growing calls to boycott the chain?

    These incidents will quickly gain traction and drag Walgreens into the weeds unless the company takes a proactive position in addressing them and changing its stance. Waiting for this to pass is like the Titanic waiting for that iceberg to go by - the real damage is being done where it's not obvious.
  • Posted on: 07/20/2022

    Will more Americans make e-grocery delivery a weekly habit?

    E-grocery was growing before the pandemic, but it got a boost that mostly stuck. Most of those opting out now are doing so because of cost, but e-grocery will continue the upward trend. For operators, the greatest challenges remain: connecting online and offline experiences, and managing the high cost of delivery.
  • Posted on: 07/19/2022

    Will Toys“R”Us kids help Macy’s have a very merry Christmas?

    Macy's continues to experience its own challenges. A partnership with Toys "R" Us has potential to help both brands recover some past glory. But execution is critical, and execution hasn't been Macy's strength lately.
  • Posted on: 07/18/2022

    Hasbro wants to put all our faces on action figures

    Brilliant! Hasbro has a sure winner here. The challenge will be maintaining ownership of the category as it grows.
  • Posted on: 07/12/2022

    How can grocers reawaken the home cooking bug?

    The question of "what's for dinner?" is one of the most feared for those who cook at home. It doesn't matter who works or who doesn't, simply finding an answer (hopefully an easy one) is where stores can be helpful. Easy recipes with ingredients ready-to-go would be a huge benefit for consumers.
  • Posted on: 07/11/2022

    Whole Foods’ next CEO wants to reconnect the chain with its higher purpose

    Reconnecting with the Whole Foods' "higher purpose" can't be done as long as Amazon holds the keys. After five years it's clear that Amazon doesn't really know what to do with Whole Foods - there is no overarching purpose or meaning apparent any longer. It's little more than an Amazon locker that sells food.
  • Posted on: 07/06/2022

    Will Ben & Jerry’s be Ben & Jerry’s if its Israel unit’s sale goes through?

    When Ben & Jerry's sold to Unilever it effectively changed the mission of the company. If the founders wanted to maintain their social branding they shouldn't have sold out to a large publicly-traded CPG. Profits will always take precedence over causes.
  • Posted on: 06/29/2022

    What worked at Target didn’t work for Mark Tritton at Bed Bath & Beyond

    There are many parallels between this story and the story of Ron Johnson. Both left successful retailers, both tried to implement tactics that had worked at their former employers. But also failed to recognize the differences in customer base, shopping trip drivers, and economic challenges. Bringing your experience to a new challenge is fine, but don't assume what worked there will work here. Use what you know to forge a new path.

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