Jeff Weidauer

President, SSR Retail LLC

Jeff Weidauer is currently a marketing and strategy consultant, working with retailers and their suppliers to develop targeted go-to-market strategies.

Prior to that he was Vice President of Marketing & Strategy for Vestcom International, Inc., responsible for marketing, strategy, intellectual property, product management, and M&A activity. Jeff has been involved in retail food and drug for over three decades, beginning his career in San Diego with Lucky Stores, advancing through numerous roles, including store and category management functions, along with corporate advertising and marketing for Albertsons and Supervalu.

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I've been part of all three corners in retail: operations, merchandising, and marketing. I like to bring innovative thinking leavened with a sense of perspective to today's fascinating world of retail.
  • Posted on: 12/06/2022

    Is online grocery shopping a guy thing?

    Retailers have known for years that men and women shop differently - that's not news. But trying to categorize shopping behavior based on gender is a waste of time. It's far more complex than a couple of data points.
  • Posted on: 12/05/2022

    Best Buy’s virtual store pilot earns high customer satisfaction scores

    Best Buy has taken a leadership position for online shopping by providing an actual human able to offer advice and expertise for shoppers. This should be the model for all online commerce.
  • Posted on: 11/28/2022

    Do boring leaders make for better business results?

    The goal isn't to be boring, it's to be effective. But CEOs who put more emphasis on being interesting and using their charisma are less likely to be focused on the details that lead to success.
  • Posted on: 11/18/2022

    Do retailers need to add chief trust officers?

    Another C-level officer won't fix the problems of trust and cybersecurity. Those should be part of every current officer's goals and a top priority at the board level. One more person in the C-suite isn't going to get it done.
  • Posted on: 11/14/2022

    The stigma around secondhand gifting is fading away

    Regifting has been around since gift-giving began - it was just kept quiet. But the combination of rising prices and a greater concern for sustainability have brought it into the light and more acceptable for many.
  • Posted on: 11/10/2022

    Are Americans ready ‘to get back to back to the sport’ of Christmas shopping in stores?

    Holiday shoppers have a choice this year to stay home or get out and participate in the game of bargain hunting. The best news is that the choice is back.
  • Posted on: 11/08/2022

    Can Disney marry streaming and shopping?

    Bundled discount packages make tremendous sense, especially when the brand has power in multiple formats. Offering a chance to buy while the consumer is already engaged in content is a marketer's dream scenario.
  • Posted on: 11/07/2022

    Is it time to shut down the free returns party?

    Free returns are a consumer "must-have" right behind free shipping. But the whole e-commerce house of cards has reached a breaking point as the costs climb to unsustainable levels and the waste threatens to overwhelm the system.
  • Posted on: 10/31/2022

    What are the biggest emerging threats facing online delivery?

    Fraud is likely to have the largest negative impact for online sellers; a significant percentage of porch piracy and weather-related claims can be included in that category as well.
  • Posted on: 10/27/2022

    Will Amazon cash in on the P2P payment market?

    More payment options is a good thing for Amazon and for customers. The only surprise here is that Amazon didn't create a proprietary version -- stay tuned.
  • Posted on: 10/25/2022

    Will Amazon’s air cargo investments take off?

    This is a smart move for Amazon - anything that reduces reliance on third-parties in the supply chain can only help. The challenge will be to avoid trying to become a full-fledged carrier and compete with UPS, etc.
  • Posted on: 10/19/2022

    Can Amazon afford to keep churning through its frontline workers?

    The high attrition rate and ongoing union activities point to a brewing crisis for Amazon. With all of the resources available to the company, its inaction indicates a lack of concern which will lead to a real crisis before long.
  • Posted on: 10/18/2022

    How can grocers prevail in inflationary times without winning on price?

    Traditional grocers have created their own problems by trying to compete on price when they should be competing on service, selection, and in-stock conditions.
  • Posted on: 10/14/2022

    Kroger and Albertsons are merging

    The chances of this passing FTC muster are slim. If it does, competition and choice both drop significantly in those markets where both operate. Nothing good will come from putting these two companies together - not for consumers, not for employees.
  • Posted on: 10/13/2022

    Why are Amazon’s brand knockoffs ‘foul play’ if other retailers do the same thing?

    Amazon isn't new to the copying game - it's been going on for many years in retail. Any successful seller will have to deal with it. Peak Design has done a great job of pointing out the differences, and to Peak's core customer, those differences will matter. For those who buy the Amazon knock-off, they likely wouldn't have been a Peak customer anyway.

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