Jeff Weidauer

Principal, SSR Retail LLC

Jeff Weidauer is currently a marketing and strategy consultant, working with retailers and their suppliers to develop targeted go-to-market strategies.

Prior to that he was Vice President of Marketing & Strategy for Vestcom International, Inc., responsible for marketing, strategy, intellectual property, product management, and M&A activity. Jeff has been involved in retail food and drug for over three decades, beginning his career in San Diego with Lucky Stores, advancing through numerous roles, including store and category management functions, along with corporate advertising and marketing for Albertsons and Supervalu.

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I've been part of all three corners in retail: operations, merchandising, and marketing. I like to bring innovative thinking leavened with a sense of perspective to today's fascinating world of retail.
  • Posted on: 09/24/2020

    Will limited-assortment warehouses help Chewy avoid ‘demand shock’?

    E-commerce warehouses will continue to proliferate and it's likely they will follow a "hub and spoke" approach with small limited assortment locations connecting to a larger central warehouse. The ultimate goal is micro-fulfillment and dark stores to get even closer to the customer.
  • Posted on: 09/23/2020

    COVID-19 may push retailers to use voice assistants instead of touch screens

    While voice-assisted solutions make sense in a world averse to direct contact, there is much work to be done in the recognition AI. My Echo still misunderstands me after four years if I ask for anything more than the weather. Voice is unlikely to speed up the transaction process for that reason. The bigger opportunity is voice on mobile where the phone has the chance to "learn" speech patterns and offers touch/voice combined.
  • Posted on: 09/22/2020

    Grocers are primed to compete with Amazon’s free grocery delivery

    To effectively compete with Amazon, grocers first have to stop thinking of e-commerce as an add-on. Online ordering may soon comprise half of sales and will be the growth engine over the next decade in any case. Putting that into perspective will change investment strategies and supply chain structure.
  • Posted on: 09/18/2020

    Online to make up 21.5 percent of grocery’s sales in five years

    A seamless online/offline experience with the option for shoppers to do either on any given day is the Holy Grail. But real-time inventory visibility is the number one barrier to online shopping growth. Until grocers can provide accurate in-stock information, shoppers will be wary of going all-in.
  • Posted on: 09/17/2020

    Will runners subscribe to a 100 percent recyclable shoe rental plan?

    The success of this program rests on the quality of the shoe. As an avid runner, I know which shoes fit me best and how many miles I can put on them before replacement. This is more likely to serve as a model for existing brands to copy.
  • Posted on: 09/16/2020

    C-stores focused on being even more convenient during the pandemic

    Right now it might be useful to review who is not working at home and offer solutions for them. That's more than cigarettes, candy bars, and Cokes. Remerchandising will be required, but this is an opportunity to capture a new market and possibly hold on post-crisis.
  • Posted on: 09/15/2020

    Could Authentic Brands be the lynchpin in J.C. Penney’s turnaround?

    Until J.C. Penney figures out what its purpose is and who its customers are, no injection of brands will help. Authenticity starts with asking yourself some hard questions.
  • Posted on: 09/14/2020

    How can grocers help ease home cooking fatigue?

    Most grocers have lost sight of the fact that their business is food. Everyone has to eat but not everyone enjoys the cooking process, and cleanup is always a chore. Grocers need to consider all the facets of the meal along with the varied skills and desires of customers. Meal kits, meal planning, cooking videos; all can be used to provide information and new ideas. Don't forget to add an element of entertainment through gamification and social media. It's not hard to do, but will take commitment. Mostly it will require acknowledgement of being in the food business.
  • Posted on: 09/03/2020

    Will Bloomingdale’s grab hold of the luxury products market?

    The fact that your ship is sinking more slowly than the others around you is not exactly cause for celebration. Luxury retailers have little relevance in a market where shoppers can go directly to the brand. $10 billion in market opportunity is mostly wishful thinking in any case.
  • Posted on: 09/01/2020

    Grocers shift gears as stimulus stalemate tightens consumer spending

    Grocery reaped the benefits of panic stock-up buying, but the party is over. Most stores ratcheted TPR activity down while margins skyrocketed. Now consumers are feeling pinched, their pantries are full, and few grocers have differentiated for the long term. Even if more stimulus money is deployed, there are more options to spend it -- like eating out. Grocers need to refocus on their basic value proposition or risk irrelevance.
  • Posted on: 08/31/2020

    Why does Amazon want a fitness tracker?

    A fitness tracker is one more touchpoint for Amazon to connect with consumers and constantly collect passive data. Tracking shoppers while on the site is one thing, but this allows deep insights to behavior all day long. The voice aspect is especially interesting given the capabilities of voice AI to track mood and health. While Amazon promises to protect the data collected - meaning they won't sell it - they will make good use of it internally to slice and dice the user base and market to them more effectively. Everything Amazon does is focused on that same goal.
  • Posted on: 08/26/2020

    Will Walmart’s online wellness hub produce healthy returns?

    Walmart continues its expansion into new territories. From parking lot drive in theaters, now to online medical information, the company has been bold with its ideas and their execution. Not all will take hold, but there is a clear intent to reach out and be there for consumers. I am looking forward to more innovation from the Bentonville team.
  • Posted on: 08/21/2020

    Will Lowe’s new push turn rentals into a tool for growth?

    Lowe's is late getting into the crowded tool rental market. Its success will depend on what differentiating value it can add for customers.
  • Posted on: 08/20/2020

    Grocery CEO to anti-maskers – Got a complaint, call me on my cell.

    I had the pleasure of working with Judy Spires when were both at Albertsons some years ago. My first reaction to this was, "That's so Judy." My second reaction is, "She's right on." There is nothing better than to take a stand for what you believe and put yourself out there to prove your point. While many "leaders" hide behind workers to enforce their rules, Judy is leading from the front. Bravo!
  • Posted on: 08/19/2020

    Does a co-working concept make sense for Starbucks’ business?

    This was a good idea pre-pandemic; now it's a great idea, never mind the WeWork debacle. As more people work from home, the ability to find another place to meet others or just get a change of scenery will grow in demand. Once the worst of the pandemic is past, many of us will want to get out for a bit. Let's hope this goes global soon.

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