PROFILE

Jeffrey McNulty

Chief Executive Officer & Founder, New Retail Ethos, LLC

Mr. McNulty is considered a “Hybrid” in the business world as he has thirty years’ experience as a Retail Executive for The Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix, and Festival Foods as well as over 13 years’ experience as a Retail Research Analyst.

He is currently the CEO of New Retail Ethos which assists retail organizations (regardless of size, scope, or niche) with alleviating and addressing common “Pain Points” through all facets of consumer insights, anticipatory intelligence, and retail research across numerous categories. His company services encompass: increasing top-line revenue, addressing operational inefficiencies, innovative concepts that proliferate market share, drastically improve employee/customer engagement, and merchandising concepts that increase profitability.

Mr. McNulty just finished his manuscript: The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World. He realized that he had developed a dynamic and proven blueprint that was successful in every retail store/district regardless of product mix, annual sales volume, or physical location. He developed a system that was transformative and highly portable, yet extremely effective when implemented and executed properly.

His core structured program encompasses a ten-pillar stratagem that has been applied to most retail sectors: These retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect. They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a “virtuous cycle” a.k.a. a positive feedback loop. This manual was created for any new or experienced retail leader (Department Head up to C-Suite) with acclimating to the New Retail Ethos.

The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World – Amazon in Paperback/Kindle

For more information, visit: www.newretailethos.com or call 844-669-2888 to learn more.

I look forward to helping you achieve your goals.

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  • Posted on: 12/04/2019

    The holiday season promises many unhappy returns for retailers

    Returns are a built-in metric for doing business. Organizations that possess a robust return process will succeed in the long run. Digitally native companies are now understanding the paramount importance (financial and immersive experience) of having a brick and mortar presence. Every time a customer comes into your store to return an item, you create another opportunity to increase revenue and to cement your brand through your returns process. With the massive increase in retailers' adoption of Buy Online and Pick up in Store (B.O.P.I.S.) many consumers are now expecting every retailer to implement this service. It is refreshing to see legacy retailers adapting to the New Retail Ethos. Until the proliferation of digital scanning technologies and 3D printing methodologies (customization and personalization) become ubiquitous, categories like apparel and footwear will continue to dominate the returns landscape.
  • Posted on: 12/02/2019

    Mobile jumps out as retailers get a mixed start to the holiday season

    I would definitely concur with his assessment. In-store customer sales opportunities increase exponentially when they are provided exemplary service. This is analogous to the "assisted versus unassisted strategy" that has been proven to increase revenue. Thank you for sharing, Rich.
  • Posted on: 12/02/2019

    Mobile jumps out as retailers get a mixed start to the holiday season

    It is refreshing to see mobile usage increase during this holiday period. It has now become the preferred method of engagement among many individuals. I am looking forward to seeing more retailers reward their customers for using their "native" app. Some retailers must invest in their app infrastructure to ensure that their customers experience a seamless transition among all touch points. Overall, I am optimistic about the future of mobile and with retailers maximizing their resources to elevate their platform.
  • Posted on: 11/27/2019

    Big things are happening as Small Business Saturday turns 10

    Outstanding job by American Express, continuing to forge collaborative partnerships with small business owners. It is refreshing to see.
  • Posted on: 11/26/2019

    Will IoT reinvent the supply chain?

    I am fully supportive of the advanced technology that IoT will bring that will enhance existing supply chain dynamics. I am optimistic about its ability to seamlessly connect each store to the entire supply chain with real-time data that can increase visibility and transparency and, ultimately, can maximize the consumer's experience. Conversely, with the ubiquity of data breaches, I would like to see more "robust security measures" implemented to ensure consumer data is protected.
  • Posted on: 11/25/2019

    Why is Sephora paying associates to leave shoppers alone?

    Hi Georganne, I proposed the same question about the red/black basket "anchoring system" they are implementing. I am wondering if this concern will be worked out through their growing pains, updated consumer feedback, surveys, exit interviews, etc.
  • Posted on: 11/25/2019

    Why is Sephora paying associates to leave shoppers alone?

    There is a strong dichotomy that exists in this scenario. There are some shoppers who prefer to shop unassisted while there are numerous shoppers who wish to receive assistance. Sephora is attempting to recreate the shopping environment surrounding customer service. They are executing a strategic initiative utilizing anchors (baskets) that can create a "slippery slope" for its customers. Can this modus operandi create a healthy balance for their customer's differing preferences? As with any new program, there are always going to be growing pains. I completely understand what they are attempting to achieve i.e. red basket means I would like assistance and black basket means that I prefer to be left alone. However, the retail sector has always been anchored in providing exemplary customer service. Some questions that I have are: What type of policies is Sephora implementing to ensure all associates/leaders are properly trained to use proper discernment when evaluating customers? If I grab a red basket and change my mind about service, do I need to switch to the black basket or vice a versa? Will there be a longer wait time for service because of this strategy? Moreover, I applaud Sephora's attempt at embracing innovative strategies. Only time will tell about the effectiveness of their program. I look forward to hearing consumer feedback on this strategy.
  • Posted on: 11/20/2019

    Will a hack ruin Macy’s Christmas?

    I completely agree with you, Rich. This type of behavior is unacceptable for the second time in two years. I would not feel confident shopping at Macy's this holiday season.
  • Posted on: 11/20/2019

    Will a hack ruin Macy’s Christmas?

    I concur with your assessment, Neil. This will only damage their brand even further.
  • Posted on: 11/20/2019

    Will a hack ruin Macy’s Christmas?

    This is unacceptable to happen a second time in two years. Lately, every year we are exposed to information about the profusion of retail breaches that are inundating the retail sector with the same inevitable outcome: sensitive customer information was extracted from a retailer’s website, servers, or mainframe. Consumers' trust is waning in the face of the frequent security breaches that are becoming pervasive. Retailers need to go on the offensive (institute a proactive not reactive strategy) and start implementing preventive measures BEFORE a breach occurs. This type of behavior can and will damage a retailer's brand, reputation, and future. I concur with Neil Saunders' assessment of Macy's not having a strong holiday season anyway.
  • Posted on: 11/18/2019

    What will happen now that Five Below has gone above $5?

    I completely agree with your assessment, Neil. I am optimistic about the plug and play model they are introducing to increase top-line revenue by offering newly curated products within their stores.
  • Posted on: 11/18/2019

    What will happen now that Five Below has gone above $5?

    I applaud Five Below's effort to maximize top-line revenue by strategically introducing value-priced curated products within their stores. The $1 to-$5 to-$10 initiative is a plug and play model that can create massive differentiation from their competition. As long as they continue to remain consistent with their core brand culture of providing "extreme-value" offerings, I do not foresee any major issues.
  • Posted on: 11/12/2019

    What’s in store for retail in 2020?

    I completely agree with you, Dave. Strategic partnerships are an evolving trend that can offset some risk for many retailers. Great insights!
  • Posted on: 11/12/2019

    What’s in store for retail in 2020?

    The retail landscape has dramatically changed in the past few years. I predict that more retailers will start embracing innovative strategies that are much more customer-centric: engaging, experiential, and convenient. Retailers must be careful not to swing the pendulum too far towards technological advancements. People innately crave interaction and I would caution retailers to find the "Goldilocks Syndrome" for a healthy balance between technology and human engagement. In speaking with retail leaders, customers, and vendors, they are expressing that far too many retailers are focusing most of their creativity and innovation on technology at the expense of human interaction. I am fully supportive of AI, IoT, and smart devices that assist consumers. However, the human element must be "front and center" to counteract the deluge of machines. I foresee that more retailers will start to implement the following methodologies in 2020: strategic partnerships with digitally native brands, 3D printing solutions, interactive mirrors/smart fitting rooms, and collaborative relationships with Amazon. I am optimistic about the retail sector in 2020. I am looking forward to witnessing retailers execute these strategies that will ultimately benefit the consumer.
  • Posted on: 11/07/2019

    Can J.C. Penney reinvent itself with its offbeat lab store?

    I am optimistic about the future of J.C. Penney because of their concerted efforts to embrace change, innovation, and creativity. Jill Soltau is infusing the chain with enthusiasm and the ability to start creating new opportunities (like this offbeat lab store) that can and will create differentiation. This turnaround effort will take time! However, there are signs of optimism that the organization is at least heading in the right direction. I applaud their efforts to reinvent themselves during this tumultuous retail environment. I am looking forward to hearing the feedback from their new corporate initiatives.

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