Jeffrey McNulty

Chief Executive Officer & Founder, New Retail Ethos, LLC

Mr. McNulty is considered a “Hybrid” in the business world as he has thirty years’ experience as a Retail Executive for The Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix, and Festival Foods as well as over 13 years’ experience as a Retail Research Analyst.

He is currently the CEO of New Retail Ethos which assists retail organizations (regardless of size, scope, or niche) with alleviating and addressing common “Pain Points” through all facets of consumer insights, anticipatory intelligence, and retail research across numerous categories. His company services encompass: increasing top-line revenue, addressing operational inefficiencies, innovative concepts that proliferate market share, drastically improve employee/customer engagement, and merchandising concepts that increase profitability.

Mr. McNulty just finished his manuscript: The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World. He realized that he had developed a dynamic and proven blueprint that was successful in every retail store/district regardless of product mix, annual sales volume, or physical location. He developed a system that was transformative and highly portable, yet extremely effective when implemented and executed properly.

His core structured program encompasses a ten-pillar stratagem that has been applied to most retail sectors: These retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect. They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a “virtuous cycle” a.k.a. a positive feedback loop. This manual was created for any new or experienced retail leader (Department Head up to C-Suite) with acclimating to the New Retail Ethos.

The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World – Amazon in Paperback/Kindle

For more information, visit: or call 844-669-2888 to learn more.

I look forward to helping you achieve your goals.

  • Posted on: 01/22/2020

    Is a ‘hassle cost’ justified in resolving customer service issues?

    This type of strategy is myopic and outdated with the plethora of options that consumers have to choose from. "An ounce of prevention is worth a pound of cure." Organizations that implement and encourage this behavior risk damaging their brand recognition. Today's consumer is savvy, informed, and empowered and they will not tolerate this methodology.
  • Posted on: 01/21/2020

    Does convenience trump price for today’s consumer?

    Convenience and price have become symbiotic companions in the retail environment which can and will create massive differentiation. Retailers are finally investing in their infrastructure by offering more convenient options to satisfy their guests needs. BOPIS should be a starting point for all retailers to "keep up with the Joneses." The next hurdle for many retailers will be to simplify their returns processes to ensure a smooth transition from purchasing to returning throughout all of their channels. I am optimistic about the plethora of retailers who are adapting and acclimating to the New Retail Ethos.
  • Posted on: 01/20/2020

    What does it take to create a risk-taking, innovating retail culture?

    Best in Class retail organizations create an atmosphere that is inclusive, engaging, and open-minded surrounding innovation. This strategy must come from the entire C-Suite team in order to be successful. A "fish stinks from the head down." Embracing innovation is a high risk/high reward proposition that takes leaders who have patience and a high risk tolerance for failure. I am looking forward to seeing more retailers embrace innovative strategies.
  • Posted on: 01/20/2020

    Best Buy CEO faces alleged misconduct probe

    I believe in you are innocent until proven guilty. With that being said, I would hope this is not another CEO showing extremely poor judgement while negatively impacting their organization.
  • Posted on: 01/16/2020

    What does Target’s Christmas miss mean?

    I completely agree with you, Neil. The misses are in low margin categories and they had positive growth in beauty and consumables.
  • Posted on: 01/16/2020

    What does Target’s Christmas miss mean?

    I am not concerned at all. Target is a Best in Class retailer who is trending in the right direction. They have focused heavily on logistics, infrastructure, employee training, proprietary brands, and curated offerings and it is paying dividends. Every retailer will have a "hiccup" from time to time. They are still adhering to their full year guidance. Target will be just fine.
  • Posted on: 01/13/2020

    Walmart U.S. CEO: Good retail jobs are much more than good pay

    Outstanding job by Walmart of understanding this massively critical component to any successful company. Talent acquisition and talent retention are symbiotic companions that create an atmosphere for thriving success. I am happy to see that Mr. Furner truly understands this strategy. I am looking forward to witnessing the results of this methodology. True Servant Leaders create an environment where employees/leaders become "raving fans" that become brand ambassadors and staunch advocates for their organization.
  • Posted on: 01/02/2020

    California’s new privacy laws may trigger a wave

    I completely agree with you, Georganne. I am looking forward to having more control over my data.
  • Posted on: 01/02/2020

    California’s new privacy laws may trigger a wave

    For far too long, businesses have been mining our data and using it in unscrupulous ways without our knowledge. I am glad to see that California is taking the lead on this topic and will be the benchmark for other states to follow. With the ubiquity of data breaches, I am looking forward to having more control over my data.
  • Posted on: 12/27/2019

    Walmart hires remodeling squad

    Outstanding idea by Walmart of fully understanding the massive pressure remodels have on store Leadership and their staff. Home Depot has the Merchandise Execution Team or (M.E.T.) to tackle all store remodels, resets, and planogram changes. Best in Class retailers have figured out that their stores' main focus should be on satisfying their guests. After spending 30 years in the retail sector as an Executive Leader with eight different retailers, it is refreshing to see retailers adopting this strategy.
  • Posted on: 12/26/2019

    Is Super Saturday rivaling Black Friday in importance?

    I am happy to see that Super Saturday was such a massive success. What a nice exclamation point to a robust holiday season. Looking forward to seeing this positive momentum carry over into 2020. The retail sector is slowly trending back towards homeostasis. I am extremely optimistic about the retail sector in 2020 and beyond.
  • Posted on: 12/23/2019

    Is BOPIS over its growing pains?

    I am optimistic about the future of the BOPIS program being widely embraced within the retail sector. The Best in Class retailers are excelling at speed, accuracy, communication, and convenience. There are still too many retailers who are playing catch up and or are just starting to implement this offering to their guests. BOPIS is now considered a must have with most of the population. I am looking forward to seeing how retailers improve their execution in 2020.
  • Posted on: 12/18/2019

    Bed Bath & Beyond’s CEO cleans house

    I am not an advocate for anyone losing their livelihood, however, some of these executives have been at BBBY for over 20 years. If these executives were capable, the turnaround would have happened already. Mark has extensive experience in the retail sector and he understands what is needed to right the ship. I applaud him for ripping off the band-aid and addressing this issue. I am looking forward to witnessing his strategic efforts.
  • Posted on: 12/17/2019

    Why is Amazon banning FedEx ground delivery?

    This is poor sportsmanship from Amazon. I disagree with their unprofessional antics. I am concerned about third party sellers and their ability to satisfy their customers during this time. The timing is questionable at best and disruptive at worst.
  • Posted on: 12/12/2019

    Will IHOP fans flip out over its new fast-casual breakfast foods concept?

    I admire and applaud IHOP'S ability to embrace innovation. It is refreshing to see a legacy restaurant chain pivoting to capitalize on the burgeoning trend of speed and convenience in the breakfast sector. I am looking forward to seeing more of their Flip'd stores in the near future.

Contact Jeffrey

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.