Jeffrey McNulty

Founder & CEO, New Retail Ethos & New Retail Ethos Publications

Mr. McNulty is considered a “Hybrid” in the business world as he has thirty years’ experience as a Retail Executive for The Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix, and Festival Foods as well as over 13 years’ experience as a Retail Research Analyst.

He is currently the CEO of New Retail Ethos which assists retail organizations (regardless of size, scope, or niche) with alleviating and addressing common “Pain Points” through all facets of consumer insights, anticipatory intelligence, and retail research across numerous categories. His company services encompass: increasing top-line revenue, addressing operational inefficiencies, innovative concepts that proliferate market share, drastically improve employee/customer engagement, and merchandising concepts that increase profitability.

Mr. McNulty just finished his manuscript: The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World. He realized that he had developed a dynamic and proven blueprint that was successful in every retail store/district regardless of product mix, annual sales volume, or physical location. He developed a system that was transformative and highly portable, yet extremely effective when implemented and executed properly.

His core structured program encompasses a ten-pillar stratagem that has been applied to most retail sectors: These retail concepts are a series of compounding ideas that create an overall advantageous synergistic effect. They generate effectual momentum analogous to The Flywheel Effect that Amazon CEO Jeff Bezos incorporates which creates a “virtuous cycle” a.k.a. a positive feedback loop. This manual was created for any new or experienced retail leader (Department Head up to C-Suite) with acclimating to the New Retail Ethos.

The Ultimate Retail Manual: Strategies for Retailers to Thrive & Succeed in the Digital World – Amazon in Paperback/Kindle

For more information, visit: or call 844-669-2888 to learn more.

I look forward to helping you achieve your goals.

  • Posted on: 03/17/2020

    Retailers act to protect seniors from coronavirus shopping chaos and contamination

    I applaud and admire retailers who are implementing this type of strategy. Best in class retailers are usually innovative and put their customers first. It is refreshing to see some retailers address the elderly demographic and their needs. I will personally remember the retailers who performed this kindness for their guests.
  • Posted on: 02/28/2020

    Will a new subscription program be Walmart’s winning answer to Amazon Prime?

    I completely agree with you, Jeff. Walmart has a gigantic advantage over Amazon with their store footprint, geographical proximity to most US consumers, and their extensive resources.
  • Posted on: 02/28/2020

    Will a new subscription program be Walmart’s winning answer to Amazon Prime?

    Looking forward to seeing Walmart expand their Walmart+ subscription program. Absolutely love to see legacy retailers embracing innovation. The future of the the retail sector is evolving and changing very rapidly. Walmart, Target, Home Depot, Lowe's, Costco, Kroger, and Best Buy are making a strong case through their massive store footprint that retailers can effectively compete with Amazon. Many of the retail C-suite management teams are bringing in diverse talent to augment and enhance their ability to compete with Amazon. These big box retailers already have a massive headstart with their existing brick and mortar presence. They are finally realizing that they have a gigantic advantage over Amazon. By leveraging their store locations as mini-fulfillment centers, they are effectively tipping the scales in their favor. I portend that other big box retailers will embrace the subscription service in the near future. I am optimistic about witnessingmore retailers maximizing their resources to capture market share from Amazon.
  • Posted on: 02/19/2020

    Will store associates become the ultimate personalization tool at retail?

    Everything in life is cyclical. The store employees have always been the lifeblood of any business. Far too many retailers opted for the latest shiny new technological toy and put the investment in their associates on the back burner. Through the "pendulum effect" (which is when energy is disrupted and moves away from its intended balanced nature and must revert back to homeostasis) the consumer is demanding a more personalized, engaged, and customized experience. It is refreshing to see legacy retailers investing in their employees again.
  • Posted on: 02/18/2020

    Walmart’s Christmas wasn’t humbug, but it was less merry than expected

    I think we all knew it was going to be a challenging holiday season. With that being said, I feel that Walmart weathered the storm pretty well. According to NRF, building materials and garden supply stores were up 2.1% & Furniture and home furnishings stores were up 0.6%. Most other categories were flat or negative. In addition, Walmart EPS for the entire year average out to +17. Moreover, we cannot expect Walmart to continue to post +35% e-commerce growth in every quarter. Walmart will address the scheduling issues, revamp the product assortments, and continue to nail down the grocery pickup and delivery programs.
  • Posted on: 02/10/2020

    Why isn’t voice commerce taking off?

    The privacy issue is moving to the forefront of many consumers' minds. With the ubiquity of emerging stories about the utter lack of security protocols, many customers are becoming concerned about their safety, data, and digital footprint. As with most technology, the manufacturers focus on sales, user interface, and scale as opposed to strong security measures. I am looking forward to seeing technology that meshes security with performance.
  • Posted on: 02/03/2020

    Which commercial won the Super Bowl?

    I really enjoyed the Doritos commercial featuring Lil Nas X and Sam Elliott having an ole fashion dance off. What a fantastic juxtaposition between old school and new school.
  • Posted on: 01/28/2020

    Will investors sleep on Casper’s IPO?

    I am a bit concerned about the solidity of Casper's IPO. They openly state that they "heavily rely" on influencer marketing to increase their brand awareness/recognition. This has to be concerning to the standard investor. They appear to be aligned with an influencer campaign as opposed to a substance campaign to promote their products. There is nothing wrong with maximizing your ad revenue spend, however, when you are over-leveraged into one specific channel, you are vulnerable to market fluctuations.
  • Posted on: 01/24/2020

    Can aesthetics cure our throw-away society?

    I am very optimistic about the future of recyclability and sustainability. Loop is heading in the right direction with their aesthetic offerings. Style, convenience, and affordability is the trifecta that will ensure massive adoption by society.
  • Posted on: 01/23/2020

    Will store closures worsen in 2020?

    This retail "recorrection" is still in play in 2020. We are over-retailed and the retail sector must slim down to recalibrate for the e-commerce boom. This tumultuous environment is creating an atmosphere for retailers to pivot and adjust to the New Retail Ethos.
  • Posted on: 01/22/2020

    Is a ‘hassle cost’ justified in resolving customer service issues?

    This type of strategy is myopic and outdated with the plethora of options that consumers have to choose from. "An ounce of prevention is worth a pound of cure." Organizations that implement and encourage this behavior risk damaging their brand recognition. Today's consumer is savvy, informed, and empowered and they will not tolerate this methodology.
  • Posted on: 01/21/2020

    Does convenience trump price for today’s consumer?

    Convenience and price have become symbiotic companions in the retail environment which can and will create massive differentiation. Retailers are finally investing in their infrastructure by offering more convenient options to satisfy their guests needs. BOPIS should be a starting point for all retailers to "keep up with the Joneses." The next hurdle for many retailers will be to simplify their returns processes to ensure a smooth transition from purchasing to returning throughout all of their channels. I am optimistic about the plethora of retailers who are adapting and acclimating to the New Retail Ethos.
  • Posted on: 01/20/2020

    What does it take to create a risk-taking, innovating retail culture?

    Best in Class retail organizations create an atmosphere that is inclusive, engaging, and open-minded surrounding innovation. This strategy must come from the entire C-Suite team in order to be successful. A "fish stinks from the head down." Embracing innovation is a high risk/high reward proposition that takes leaders who have patience and a high risk tolerance for failure. I am looking forward to seeing more retailers embrace innovative strategies.
  • Posted on: 01/20/2020

    Best Buy CEO faces alleged misconduct probe

    I believe in you are innocent until proven guilty. With that being said, I would hope this is not another CEO showing extremely poor judgement while negatively impacting their organization.
  • Posted on: 01/16/2020

    What does Target’s Christmas miss mean?

    I completely agree with you, Neil. The misses are in low margin categories and they had positive growth in beauty and consumables.
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