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  • Posted on: 02/24/2022

    Will shoppers engage with bitcoin loyalty rewards?

    As cryptocurrency becomes ubiquitous, all merchants will need a cryptocurrency strategy, just like they needed an online strategy at the beginning of the internet era. That's why every major brand is currently exploring options. Loyalty rewards as crypto are a simple way to engage customers in the new paradigm. The company Bakkt is doing some amazing things in this space. The company's technology platform allows for dynamic conversion of loyalty points to crypto or cash and vice versa if desired. Any digital asset can be exchanged for another in real time and used to purchase whatever the customer desires, or even transferred to friends or family. It gives customers the power to use their loyalty points as true currency.
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