In every exit interview I have ever been in, no one complained about the money. Sure, for lower wage earners it's probably a motivator, but consistently I learned of relationship issues with immediate managers, a lack of training, poor working conditions, a lack of upward career path, but mostly? A lack of respect. Solve those, along with a wage that people can live on, and you'll have a great company culture which will leads to a better UX.
What other ad platform affords immediate exposure to a huge viewership across the entire planet? Commercials are like salespeople - most people despise them. But the Super Bowl is the one advertising event that assures the commercials are being watched and enjoyed. :-) Some years the commercials are incredibly creative and well produced (still love the Tabasco pizza commercial). Even non-NFLers watch and discuss the commercials for days.
What took them so long? The allocated shelf space for pet products in most grocery stores has tripled over the past four years, with greater dried and fresh food options, but also an expanded assortment of toys and per-related cleaning products. Specialty pet shops have done well also, as many people are sensitive to the quality of what their pets consume. If the Petco selection aligns with the customers brand/quality/price values, the convenience will prevail. The bigger question, however, is will pet owners decide to go to Lowes for DIY (and not Home Depot, Menards, etc.) because of that additional benefit?
Remember when the so-called outlet business weakened brand integrity, often selling lesser-quality products under that same mark? In many examples, outlets sold brands that the full-line store would never consider stocking. And how did they handle returns? talk about a poor customer journey.
This is exactly the same paradigm, except for the inevitable fight over who gets to control SEO for the respective websites.
ShopRite recently "rolled out" (pun intended) a new plastic cart in two sizes. Each can hold a smart device (I use the mobile scan app the store developed on my phone for faster checkout), has a cup holder, and roll nicely. But the most clever thing is the hooks on the back, for reusable bags, etc. Low tech that works.
Really? Google, I get that label but Amazon, Apple and even Tesla provide a unique and refreshing shopping experience, especially with their approach to brick-and-mortar. Who sold cars in mall showrooms before Tesla? Apple brought service back to a retail landscape sadly oblivious to it since Marvin Traub ran Bloomingdale's. Although less successful, Microsoft tried to mimic that Apple look and feel in their stores. Amazon has blazed a path of enhanced online shopping? Yes, I would call them retailers.
What a dangerous precedent this sets! I understand the math perspective but caution that ignoring the behavioral perspective could be enormously destructive. Imagine the impact when the company asks them to share their experience on that very company's website (and they all do!)? Or their social networks?
Without coordinating a content strategy with the company's marketing team? Without assistance writing a compelling message? Without great imagery? Without a process or platform to ensure repeated distribution? Without an understanding that sharing content effectively on social isn't easy to do right?
Talk about bad PR. However noble The North Face thought they were being, the attention this is getting only highlights the company's dependency on the oil and gas industry The North Face chose to discriminate against. Why not take the order and insert a card in each jacket pocket, telling the recipient you've planted a tree on their behalf, then go and plant a few hundred trees?