James NicholsCMO - Performance Horizon
A 25-year veteran of the US and international marketing industries, Nichols has been active in the digital and performance marketing spaces since 1999, and was an early evangelist for performance-based partnership marketing globally. His industry experience spans more than 80 different B2C and B2B verticals, including developing successful positioning and go-to-market plans for more than 40 adtech and martech companies. Most recently he was VP of Marketing for mobile analytics company, Singular. Prior to Singular, he was VP of Marketing for Conversant, where he led various efforts in the successful rebrand of the company from ValueClick, Inc.