John Orr

SVP of Retail at Ceridian

John was one of the original founders of Dayforce and is currently the SVP of Retail at Ceridian. He has dedicated over 28 years to the success of retailers through innovative people and work technologies.

His role is to help enable retail organizations to be more profitable and higher performing. Our flagship cloud HCM solution Dayforce provides human resources, payroll, benefits, workforce management, and talent management capabilities in a single solution. Its focus is to help you better manage the entire employee lifecycle, from attracting, recruiting and onboarding, to managing, rewarding, paying, and developing their careers.

Over his almost three-decade career, John has worked with over 320 different retail brands worldwide and is considered an innovator and thought leader in Human Capital Management and Workforce Management. Prior to joining Ceridian, he was the co-founder and Chief Strategy Officer of Dayforce where he was responsible for creating, communicating, executing and sustaining strategic initiatives.

Prior to joining Dayforce, John worked closely with industry leading brands to design, develop, market, sell, and implement 3 industry leading solutions that are still on the market today (VLM, Blue Yonder, and Infor/Workbrain).

John holds an MBA from Georgia State University in marketing and decision science and an undergraduate degree from the School of Engineering at Auburn University.

To learn more, visit:

  • Posted on: 01/27/2022

    Will Americans go to Lowe’s to buy dog food?

    Absolutely, this will have degrees of success. It is all about convenience and where Lowe's is most convenient, this is a natural. PETCO tried to brand a smaller footprint format years ago, but it required securing more locations. This Lowes approach leverages existing locations. Tractor Supply, although positioned for rural and farming, has proven the product mix works. Location location location.
  • Posted on: 12/09/2021

    What will it take for brands to build digital communities?

    For most brands, it is core to what experiential retail is all about. Too many limit what experience is to the interaction and ultimate conversion goals. However, building a community requires selfless investment and a genuine interest in each customer/prospect that is meaningful to them primarily -- with the business outcomes a natural result of doing it well. Kohl's partnering with Amazon primarily targeted convenience and allowed me to help my parents with returns -- that for an 88 year old can be daunting. However, Kohl's offered me the opportunity to help my parents save time, money, effort, and anxiety by making it simple for me to help my parents. That experience and others like that go beyond conversion and impacted my life in a meaningful way -- which builds brand image and a loyalty as a derivative.
  • Posted on: 12/07/2021

    Should grocers get comfortable with food inflation?

    Unfortunately, inflation and its pressures will remain until we get economic leadership and position across many areas of our economy. As fuel production has decreased, supply chain challenges have increased, and continued growing regulatory pressures remain; inflation results. Over the years, many grocers have built their own trucking and warehousing vs. leasing. The more supply chain variables they can own and control will reduce the un-planned cost increases. Grocers have already trimmed the fat and operate on razor thin margins as it is. This is one area of retail that has limited cost reduction options.
  • Posted on: 09/24/2021

    Is retail ready to enter the metaverse?

    Avatars and digitized personas are some of the first things we think about, recreating the physical. However the true value and focus should be on the customer experience and making the metaverse extend into the individual's total experience. Offer a virtual look into apparel of interest, provide virtual experiences of it, add the ability to book an event to wear it for perhaps food and beverage -- attempt to garner the entire experience of the product or service by linking it to the person, their interests, and assist them in putting the total experience together.
  • Posted on: 09/24/2021

    Destination XL Group proves a unique fit for customers who don’t like to shop

    The digital approach, anytime anywhere, is right on the money. Furthermore, DXLG's play to also provide consolidated access across brands adds an additional value for a one-stop shop destination.
  • Posted on: 07/26/2021

    Macy’s should have stayed local

    Macy's has struggled for years in customer service and dimensions of. When it launched its celebrity ads years ago, I questioned whether it was prepared for the recoil traffic in store -- which it wasn't and hasn't been for many years. Increased local intimacy and service patterns would only improve its operation, engagement, and profitability. Macy's has suffered step-wise degradation that no one noticed until you try and tender out -- no one is there.
  • Posted on: 07/26/2021

    Has Ben & Jerry’s gone too far with its stand on the Israeli-Palestinian conflict?

    Personally, I don't care for political positions in business. This year we saw professional sports, airlines, and tech giants take a position and alienate markets. There is room for ethics in business and religious grounds. It is either: what's good for the goose is good for the gander; or not at all, but we cannot be subjective in it. Ben & Jerry's has as much right to take its position as many others have. Let the market and consumers decide what the impact is.
  • Posted on: 07/22/2021

    What will a new CEO’s Facebook experience bring to Instacart?

    Advertising will be an avenue for growth, as it is as virtual as Instacart itself. Suggestive selling and up-selling will increase average basket. Fidji Simo will bring enhanced operational expertise and complex problem solving to the business. She is extremely bright, passionate, and caring while she will most definitely increase advertising revenue just as she did proved having scaled Facebook’s mobile advertising. She took over the team when newsfeed ads had just launched, and now mobile represents more than 80 percent of the revenue.
  • Posted on: 07/20/2021

    Victoria’s Secret is moving out of the mall

    I applaud Victoria's Secret's agility to change its approach and access to its customers. Smaller footprints, locally accessible, and away from failing malls and constraining operating hours controlled by the malls themselves just makes sense. Designs will incorporate more warehouse space in-store to further support order fulfillment and service. All good things. Cross location synergies in work and workers, as well as product, will only bolster the Victoria's Secret brand.
  • Posted on: 07/19/2021

    Will Amazon’s Brand Referral Bonus divert online traffic?

    As much of a threat as the co-operative competitive relations they have leveraged for years has been. If it helps your business grow, use it. If not -- don't. Overall, Amazon is leveraging its value chain. Competition has always been a good thing.
  • Posted on: 07/08/2021

    New concept promises to deliver the Bloomie’s experience but in a smaller box

    Yes. Bloomie's along with many others are seeing the need for smaller footprints to grow access and convenience over anchor mall mega formats. More convenient, a better focus on customer experience, and much more efficient conversion with the options of all harmonized revenue choices. I expect Bloomie's will expand its customer base as they capture those who always avoided mega mall navigation.
  • Posted on: 07/08/2021

    Will in-person conferences make a comeback after a year of virtual shows?

    There is a growing wave of want in terms of in-person experiences. Smaller, more focused virtual events have experienced a 2-5x increase in attendance over pre-COVID-19. The larger multi-day conventions, however, have delivered less traffic as many fit attendance in between their virtual daily work responsibilities. In-person events help to isolate the attention of attendees and lower disruption - which is what is starting to plague online virtual events of a day or more. Just as digital consumer behavior has grown, virtual event attendance has also and there will be a persistence in the value of virtual on our time and expenses.
  • Posted on: 07/06/2021

    Pinterest says it’s all about body positivity as it bans weight loss ads

    It is a slippery slope for Pinterest and anyone else who starts banning information. Being positive about any topic doesn't mean you remove all other conflicting information, and who is the judge that determines it? Rather than strengthening your position and conviction about something important to you, Pinterest wants to simply remove subjectively. I don't think this is a good idea.
  • Posted on: 07/06/2021

    Can Apple and others make flex-work models work for store associates?

    Absolutely it does and it will for others. We have always done our best to optimize labor spend to ensure we put the right coverage where the demand was. It is the same exercise today, we are simply catching up to our own words and talk. The labor curves for online vs. in-store are there, we can measure them, and therefore should be using WFM solutions to optimize and schedule accordingly. It is not that complicated once the channel of customers is systematically provided to the associates. Harmonized revenue models are simply maturing in a pragmatic way.
  • Posted on: 07/01/2021

    Tractor Supply gets Millennials who say goodbye to city life

    There has been a huge interest, given recent events, for many to look to smaller towns and the rural lifestyle away from the city. It can simply be stated: moving from condensed variety (the city) to vast simplicity (of the country). To many that means small farms (20-50 acre tracts). TSC positioned itself years ago to be there. They offer everything from clothing to sweet feed and much more. It is the farmers outfitter of choice. TSC's focus on rural and the staples of that life sets it apart, and thank goodness.

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