Some great comments so far. As a company providing a livestreaming platform to dozens of retailers (www.liveshopcast.com), I can tell you that it works (i.e. drives sales) and ironically, production value is not a leading indicator. We've seen some shows performed with bad lighting, bad sound and even so-so presentation skills, but if they engage with their audience and make a personal connection and that is what drives sales. If you have an interesting product that demands questions (vs a commodity type product that everyone universally understands) then livestreaming can generate a lot of increased conversions.