Jonathan Price

Head of Sales and Marketing, StorIQ
Helping retailers achieve retail operations excellence.
  • Posted on: 03/29/2017

    Is ‘experiential retail’ taking a new form?

    Investment in innovative projects and a proactive attitude towards meeting the ever changing demands of today’s customer is to be applauded. As others have noted, this shouldn't be at the expense of the fundamentals of good retail. It is worth mentioning that it is usually the moving parts of the retail operation's function that are impacted or in many cases required to deliver and implement the vast majority of these projects that retailers are investing in, including shifts in the in-store shopping experience, which can be difficult to replicate consistently across a portfolio. In many cases it will be the store operations and communication function and its effectiveness that will help determine whether change is implemented successfully or not.
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