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james slifer

  • Posted on: 12/17/2021

    What’s driving the merch opportunity at restaurants?

    Gene, in fast-fashion retailers such as Forever 21, Boxed Lunch, H&M, Zara, etc you can find t-shirts and accessories with Taco Bell, McDonald's, and White Castle. Teens, tweens, and young adults are purchasing these brands, no different than if you see Coke, Corona, or Jeep t-shirts in the market.
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