PROFILE

Katie Hotze

CEO, Grocery Shopii
Founder of Shopii Technologies, Inc and Grocery Shopii / Performance Marketing Expert / 2020 Top Women in Grocery honoree / Direct Marketing Association 40 Under 40 / William & Mary MBA / Passionate believer in building data-driven technology for the shopper, by the shopper /
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  • Posted on: 11/09/2020

    Can virtual working move beyond clumsy Zoom calls?

    Aviation has used VR for years to coach pilots through scenarios - this training application is both ideal and industry agnostic in terms of its reach.
  • Posted on: 10/26/2020

    Google Shopping makes price comparisons easier

    The value in online shopping is rooted in identifying the most optimal price and delivery combination. Leveraging Google as a high-value path-to-purchase mechanism for busy shoppers looking for the best deal is a huge win for capturing digital holiday shopping traffic.
  • Posted on: 10/23/2020

    How crucial is last mile fulfillment to 7-Eleven and the c-store channel?

    Data around most-ordered products and a timeline showing the burst in market demand for c-store items is essential to having worthy perspective on the future of c-store last-mile.
  • Posted on: 10/20/2020

    Will Black Friday be the day customers buy IKEA’s environmental promise?

    It's unique and worthy of attention for that reason alone, but I'd question the long-term viability of this approach as it's cash-heavy and low margin. REI launched a similar initiative recently and it's too soon to tell if this will be sustainable...or profitable.
  • Posted on: 10/16/2020

    Can relevant digital ads be too relevant?

    Busy shoppers don't have time to think; they need solutions. Any engine that thinks for them will have a tremendous advantage in earning the sale. This is why the goal-driven searcher doesn't convert, they're left to think about the application of the promotion to their goal and ultimately click-out.
  • Posted on: 10/15/2020

    Is YouTube a shopping powerhouse waiting to happen?

    Social influence in digital sales is nothing new, yet YouTube hasn't leaned into that trend yet. Influencers are still dropping referral links from Amazon into their comments to gain the sale. YouTube's relevancy will ultimately take a toll if they don't cater to the trends and habits of younger viewers, so this experiment is an imperative for them.
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