Kelly Coughlin

President, Annex Communication
For two decades, Kelly Coughlin has worked as a publicist and strategist between the CPG, retail, healthcare, and technology industries.
  • Posted on: 03/29/2017

    Sam’s says it’s scoring with club pickup

    This is consistent with Doug McMillon's commitment to not only save customers money, but time as well. The company's logistics are able to support these options, and we will be seeing more agility in catering to customers moving forward as the company aims to stay competitive.
  • Posted on: 03/28/2017

    Do retailers need middle men to match them up with tech startups?

    In our industry, we are seeing many former retail and CPG leaders that have retired and have now re-entered the industry in order to consult for and/or guide technology company processes. This is often a win-win between new and emerging companies that have technological capabilities (but not necessarily successes within the industry), and "middle men" that have contacts, industry expertise, and are able to guide the technology toward a meaningful direction that is useful at the retail level.
  • Posted on: 02/08/2017

    How good is ‘close enough’ when it comes to in-store inventory?

    On a local level, store and department managers in physical stores must use their inventory management software and processes to their advantage. The software and ordering systems should allow for planning and merchandise trending that is essential for a positive customer experience, even more so in specialty stores. As retailers face ongoing competition from the online sector, "showrooming" products and making sure the product is available are imperative. To frustrate or mislead shoppers will result in more closings of physical stores.
  • Posted on: 01/31/2017

    Walmart balances motivation across pay levels

    Walmart has a very sophisticated performance review process for all employees, with wage increases that are calculated based on achieving outlined benchmarks. By allowing newer employees faster advancement, the company is investing in the long-term potential of newer workers and not risking that they will change jobs over a $1 an hour pay gap shortly after completing the employment process. Longtime workers at Walmart have always had the potential to apply internally for other jobs and roles within the company, pursuant to past performance reviews, so that longevity and upward mobility are both supported and encouraged.
  • Posted on: 01/17/2017

    Will blending online/offline roles improve the Walmart customer experience?

    There fact that Walmart is adjusting its business model to the current marketplace shows that leadership is taking the company in the right direction. Because the company's fiscal year end is January 31st, we are able to glean much about the strategy for the next year as these changes are announced. Under McMillon's leadership, we are seeing the company refine its merchandising and operational strategy to fit the need of the modern consumer that is looking to save money and time while simultaneously increasing selection and options of how to receive merchandise.
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