PROFILE
  • Kevin Marschall
    • fa
    • tt
    • gg

Kevin Marschall

VP Retail Partnerships & Store-within-a-Store Specialist, CBRE
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 05/18/2018

    Will store-within-a-store concepts make Hy-Vee’s more attractive destinations?

    The store-within-a-store concept is an effective tool to eliminate risk for both the host and the occupier, and provide the customer with something new, exciting, and perhaps unexpected and experiential. In-store partnerships are "tested" in a handful of stores before they are rolled out portfolio wide. As a shared revenue model, both parties have a vested interest in the success of the in-store retailer. If the test fails to achieve predetermined benchmarks, then they shake hands and part ways, with minimal capital loss and risk to both parties. When the relationship is productive, the host wins by providing a synergistic product or service that is likely outside of their core competency to self-fulfill. The in-store occupier wins by capturing the inherent footfall of the host. Also, their occupancy costs are greatly reduced as they scale up stores more rapidly than a traditional lease model. Lastly, the customer wins through the discovery of complementary products and services that provide convenience and reduce friction in their shopping behavior.
  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.