Drop ship options will support retailers' omnichannel strategies and improve customer experiences in many ways, like increasing availability to more SKUs. As stated, it will also allow spreading of risk between retailers and suppliers. One thing that needs to be considered though is how this will impact the supply chain and distribution network of suppliers. eCommerce orders significantly increase the complexity of filling orders. Instead of shipping cases or pallets of products to retailers, these companies will now be challenged with shipping eaches to a person. It is going to be the way of the future as eCommerce channels continue to grow, but it requires careful planning.