Lance ThornswoodSr Director, Omnichannel, JCPenney
Lance Thornswood is highly experienced in retail innovation, brand marketing, and analytics-driven strategies; a creative innovator in design thinking, aesthetics and high-impact execution; and a visionary leader of start-up and turnaround businesses for several global brands. He spent 12 years working with Target, first as Target.com’s Creative Director on the agency side, then in-house as the first leader of Target’s Interactive Marketing department, later launching Target India Marketing and Target’s Global Photography operation.
Lance’s leadership engages high-potential people and activates them into highly successful teams. His analytical strengths guide him to identify and bring out the best in individuals while his solid business vision unites and drives teams towards a shared goal. His extraordinary leadership is exemplified in JCPenney’s Project Mercury, which revolutionized the retailer’s mobile business. This was a critical priority project for FY2014 with the primary goal of creating a mobile commerce website and iOS app in an extremely-tight timeframe: he led the product team from start to launch in just 87 days. Project Mercury delivered big, with comparative sales over 100%, and was a major part of the successful turnaround for the 100-year-old retailer’s business.
A well-respected executive strategist for brands like JCPenney, Target, Sears, L.L. Bean and Apple, Lance’s skillset includes product management, user experience design and software development of several eCommerce and content-marketing platforms, including iOS and Android native apps and responsive-adaptive web. In bringing together the in-store and online experience across many of the biggest names in retail, Lance Thornswood has helped define omnichannel retail excellence. He is a trusted leader, thoughtful strategic analyst, creative innovator and expert mentor with proven results, whose mission is to improve the quality of people’s lives through technology and great design.
Other Links from Lance Thornswood: