PROFILE

Larry Negrich

Vice President of Marketing, Reflexis Inc.

Larry is a retail solution marketing executive for Reflexis Inc.  He brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Other Links from Larry Negrich:

Reflexisinc.com

Retail solution marketing executive for Reflexis Inc. Stops along the way at TXT Retail, Microsoft, Retek and JDA.
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  • Posted on: 12/28/2020

    How do you grow sales the week after Christmas?

    To add to Georganne's point, suggest the amount back on a gift card, sounds better than a store credit -- keep that customer in your store looking for a gift.
  • Posted on: 12/03/2020

    Best Buy shrinks sales floors for a more fulfilling experience

    Best Buy reacted quickly and adjusted well to the pandemic. Shrinking stores to improve the customer experience is something all retailers should be doing perpetually. No shopper wants to wander through commodities to get to the item of focus. Better understanding of the shopper allows leaders like Best Buy to create a better, more precise shopping experience.
  • Posted on: 12/01/2020

    Dick’s Sporting Goods to test new ‘Public Lands’ outdoor concept

    This period has been a catalyst for outdoor activities and it should provide a boost to the industry for some time. Dick’s campaign to leverage this trend looks like a solid strategy.
  • Posted on: 11/30/2020

    Was Black Friday a bust?

    The strategy of running multiple holiday promotions to compensate for smaller in-store crowds seems to be working. With the headwinds currently facing retailers, a blockbuster Black Friday was never in the offing. I’m not sure that the 2020 holiday season will give much indication of actions retailers should take in future years.
  • Posted on: 08/24/2020

    COVID-19 will redefine the meaning of Christmas creep in 2020

    I think “creep” really is part of the strategy this season. 2020 will obviously be big for e-commerce. The challenge is to create promotions to drive in-store traffic and something that resembles Christmas creep may be just the right strategy. Instead of planning for and promoting a holiday rush, steady, ongoing promotions that drive consistent traffic to stores could help achieve sales targets. Who knows, maybe some good news around virus treatments late in the season will help bring a late-season bump to in-store sales.
  • Posted on: 07/22/2020

    It is a different year. Walmart is closing on Thanksgiving.

    It’s been a fatiguing and anxiety-filled year for all retail staff. It’s great that Walmart is embracing suggestions from its team. Letting employees spend time with their families on Thanksgiving will go a long way in this environment.
  • Posted on: 11/09/2019

    Will ‘HoliDeals’ put Target over the top for the holidays?

    There's no excuse for not trying to creatively solve market conditions like an abbreviated shopping season. Target has effectively added some shopping days and likely will be rewarded. Will have little pity for operators who report disappointing earnings because of fewer shopping days. Target also continues to build "membership" value with this promotion.
  • Posted on: 03/11/2019

    Will other cities follow Philly in banning cashless stores?

    A retail business should have the right to accept a certain type of payment just as a consumer has the right and choice of not frequenting that business or financing its existence.
  • Posted on: 02/25/2019

    Should district managers be held more accountable for store performance?

    Set DMs up for success with the right tools, measurement and consistency in process. DMs have a difficult job made more difficult by tools that don’t give them visibility across stores in a consistent and measurable manner. Equip DMs with the modern, mobile tools they need to have issues brought to their attention and an execution platform that enables action and documentation of follow-up.
  • Posted on: 11/01/2018

    Is there a failure to communicate between retail HQs and stores?

    Thanks for the shout-out, Nikki. We’re increasingly hearing from retailers who understand there is a dire need to free up their store leaders, managers, and associates so they can tend to the business of paying attention to the shopper.
  • Posted on: 10/08/2018

    Will the Birchbox/Walgreens pilot deliver beautiful results?

    This can assist Walgreens to become a destination shopping experience and gives Birch Box reach it could never get on its own. It likely will also save Birch Box shipping costs. So, good all around.
  • Posted on: 09/14/2018

    Is mobile the most disruptive force in retail since online selling began?

    It's disruptive at the speed of a glacier. Each year more shoppers feel comfortable making purchases on phones and each year retailers make the mobile experience better, so this should not shock too many.
  • Posted on: 07/23/2018

    Retailers use brand ads to help pay for free delivery

    In-box advertising gives the brand a way to connect directly with a consumer who has just purchased one of their products -- so the value will be dependent on the brand's execution. As the retailer will have an in-depth profile of the customer, the in-box ad/promotion could be a highly personalized promotion: "people who purchased [this] also purchased [this]" -- sound familiar? On-box advertising also has potential for the retailer and brand.
  • Posted on: 07/10/2018

    Will lockers transform Home Depot’s BOPIS operations?

    Finding ways to accommodate the situational shopper need is essential. These lockers must include after-hours access to accommodate late night and early visits. Also, who says lockers need to be small? Building things sometimes requires big products -- think big. Walk-in lockers would be even better.
  • Posted on: 07/09/2018

    Are shoppers ready to pay to park at the mall?

    This looks only to be tying up a select number of highly desirable spots so I don’t think it will really make a difference in shopper behavior. This could be turned around as a reward and used as part of a frequent shopper program.

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