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Larry Corda

Retail Operations Manager
  • Posted on: 04/18/2019

    Will America’s love for paper coupons ever die?

    Paper coupon usage is likely to decline due to the lack of access to paper coupons. Decreases in newspaper and magazine subscriptions as a source of coupons, decline of home printer sales do to mobile devices and cloud storage will make it difficult for consumers to print coupons, excessive junk mail that clutters our physical mailboxes getting tossed or shredded, cost of producing paper coupons and the fact that producing a paper coupon is just not good for the environment which is very important to the younger generation. This generation is paying by smartphone rather than using a physical credit card, so I don't think we can count on them to use paper coupons in the future.
  • Posted on: 04/12/2019

    Should retail rivals see Amazon’s $15 minimum wage and raise it $1?

    Amazon is comparing its wages to retail workers ... shouldn't Amazon be comparing it to warehouse workers?
  • Posted on: 04/04/2019

    What should a retailer ask at an exit interview?

    Yes, retailers should spend the time and money to conduct exit interviews at the store level. These people are the face of the retailer and they are whom our customers interact with whenever they shop our stores. Store level employees matter. If you think they don't matter, you probably shouldn't be working in the brick and mortar sector of retail. Brick and mortar retailers need to figure out how to retain good workers in order to compete with other brick and mortar stores and online retailers. It just makes the customer experience better. In order to get the best feedback, give them plenty of options to be heard. Encourage them to sit down and have an exit interview with you, use Glass Door, ask them to fill out an anonymous survey or tell them it's okay if they don't want to participate in an exit interview.
  • Posted on: 03/12/2019

    What does innovation mean to retailers and brands?

    Retailers need to figure out how to create an innovative culture and not a process or definition that can impede innovation.
  • Posted on: 03/11/2019

    Will Costco’s new $15 minimum wage hurt or benefit the chain?

    This is a great move! Higher wages will attract and retain better employees, improve productivity, lower training expenses by having a lower turnover rate and improve the customer in-store experience, To be successful, brick and mortar stores have to invest in employees just like they must invest in technology.
  • Posted on: 03/06/2019

    Will Kohl’s deal with Planet Fitness make its rivals sweat?

    This will help Kohl's reduce its store square footage which is a good thing since the current footprint is too large for most of its locations. I don't see this translating to any great increase in sales if any, rather I see the benefits in the form of cost savings from reduced heating, cooling, electric, labor, inventory and revenue from leasing out the excess area.
  • Posted on: 02/27/2019

    Walmart says ‘goodbye’ to greeters and ‘hello’ to controversy

    Sad. Sam would be very disappointed. It was a small price to pay for good PR. I felt the greeter was the ONLY thing that gave Walmart heart and made them a better corporate citizen for doing so. That being said, we should be thankful that they employed so many disabled and elderly over the years. No other retailer can claim to have hired as many disabled and elderly as Walmart has. I would've like to see Walmart keep these people employed until they retired/quit and then replace them with the new customer host position or phase the greeter position out over a number of years, lets say 3 or 5 years in order to give them ample time to prepare for this change.
  • Posted on: 02/26/2019

    Will a curated marketplace strategy be an online game changer for Target?

    Amazon maybe branded the "Everything Store," but the problem is it's not well curated. Shopping on Amazon is easy if you know exactly what your looking for. The items that Amazon suggests based on what other people bought in addition to that product is usually irrelevant. Let's not dismiss the market share of people who are anti-Amazon. These people are potential customers for a competitor. Remember, Sears and Kmart were once the "Everything Store" and look where they are now. It's easier getting to the top than staying on top. Retailers are becoming too focused on what Amazon is doing and trying to replicate Amazon rather than focusing on their customers, their employees, their business and what they do well and then continue to build upon their successes. Target's approach to the marketplace is rather intriguing and differentiates them from Amazon.
  • Posted on: 01/21/2019

    Did regional constraints doom Shopko?

    I worked for Shopko from the mid '80s through the early '90s. During my time there, they were owned by Supervalu and then went public. It’s too bad that the Supervalu/Shopko relationship didn’t work out. Supervalu had a lot to offer Shopko both logistically and technologically because Supervalu was much further advanced. During its time with Supervalu, Shopko opened two hypermarket stores called TwinValu, one in 1989 and one in 1990. Supervalu already had the grocery distribution system in place which would have given Shopko an edge over Walmart and Target back then, if they just would have continued to pursue it. Unfortunately, Shopko felt that groceries just lowered their margins and dropped the concept. Once Shopko went public, the focus was on looking good on paper and employees, stores and customers mattered less. The private equity owners just haven’t seemed interested in investing, renovating or relocating existing stores when needed. Where does Shopko go from here? Right now, it looks like the same path as Sears -- a slow death. It appears Sun Capital is unwilling to invest more money in Shopko. If Shopko was making any money on the pharmacies (even though they have been paying higher drug prices), is having no pharmacies going to help their stores be more profitable? Will the loss of the pharmacies reduce the number of customer visits? Shopko isn’t going to have greater buying power by closing 100 stores. How does Shopko plan to negotiate better prices with its vendors going forward? Closing underperforming stores will however, lower their operating expenses which is great, but will it be enough to pay for the changes needed? How will they create a stronger web presence? What is the plan for future expansion? If you buy into the idea that a regional retailer can’t operate successful brick and mortar stores, then you shouldn’t be in retail. If that were the case, we likely wouldn’t see any new retail stores because most retailers start locally, then regionally, then nationally and then possibly internationally. Sun Capital and previous and current senior management are most likely the cause.
  • Posted on: 09/04/2018

    Can Bon Ton Stores return from the dead?

    Is Bon Ton planning to make an online presence or are they trying to sell their websites to another retailer? Unless they do a lot of marketing, consumers are going to assume they’re bankrupt, out of business and go elsewhere for their merchandise. Bon Ton’s strength was never their online presence and website experience, so I don’t see this as a viable endeavor.
  • Posted on: 08/25/2018

    Will Kroger’s ban mean the end of plastic bags in grocery stores?

    I’m not sure if the motivation is environmental or cost savings. If Kroger is serious about the environment then they should take a look at their private label products and vendor products and reduce packaging waste in those products as well by 2025. I would like to see Kroger donate all profits from the sale of recyclable bags to environmental causes. Customers will embrace this move over time if Kroger “leads by example” and not “do as I say, not as I do."
  • Posted on: 08/22/2018

    Target hits a bullseye in Q2

    Great job Target! There still is a number of people who like to shop at brick and mortar stores. The options for these people are becoming less and less due to consolidations, bankruptcies and closings. We also have a number of brick and mortar stores that are just struggling to connect with their customer (the Sears, Kmarts and JCPs) and are forcing them to shop elsewhere. This gives opportunities for places like Target to increase their customer base and sales.
  • Posted on: 08/21/2018

    How much do e-tail algorithms need humans?

    There is no “one fits all” answer. It would be different if you’re a brick and mortar, click and mortar, online retailer, customer base and the type of merchandise offered. Retailers need a combination of both humans and data. A high-end specialty brick and mortar customer is probably looking for a much more personalized recommendation rather than an algorithm. On the other hand, for an online customer the experience is more transactional (quick and cheap) and an algorithm works for that scenario. Algorithms are based on history and not everything a customer purchases is for themselves (gifts for example), and that tends to throw off the recommendations.
  • Posted on: 08/20/2018

    Are stock-up grocery trips becoming a thing of the past?

    An interesting test for a big box such as Target would be to build what I’ll call “TarGET & GO” in the far end of a parking lot of one of their stores. This mini store could be only a few thousand square feet and would accommodate customers who are in a hurry. They could stock the mini store with best sellers in food, snacks, paper products in addition to other items. This way the big box is accommodating both customer types. One advantage of the “parking lot” mini store is the ability to feed off of the main stores’ inventory. This would help with maintaining excellent in stocks and the ability to feature different items and change them frequently (giving the mini store a fresh new look for customers who shop frequently and potentially add-on sales). Video and/or signage in the mini mart could be used to entice shoppers to the main store on a future visit with new products, store changes or sales.
  • Posted on: 08/18/2018

    Walmart posts strongest U.S. comps in more than a decade

    I agree, keep innovating. The cost of innovation is going to cost Walmart longer than just a couple of years as they warned. Walmart must continually invest heavily in its business. As soon as Walmart stops innovating and investing, the sooner they will join the ranks of “the too big to fail” and “the bigger you are the harder you fall” club that Sears and Kmart are members of.
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