PROFILE
  • Lee Kent
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Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, TheRetailTradecenter.com. She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents. Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives. In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices. To learn more, visit Lee's LinkedIn profile...
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  • Posted on: 10/08/2020

    Can ‘boo-bags’ save Halloween?

    If retailers want to salvage the holiday, they need to give the children and families what they want and that is not all about the goodies. For children and families it is even more so about the costumes and showing themselves off to friends, neighbors and family. They want everyone to ooh and ahh and awe them. The candy comes next. I really don't think driving by inside your car to pick up candy etc is even close. Now if neighborhoods could create a safe space where the kids could walk by everyone, keeping their distance and have people clap etc, that kind of parade with the usual goodies along the way could make a great alternative. Or have retailers/malls open a space in their parking lots? But I really think most children like showing off best to their own friends and not strangers. Guess I need to keep my thinking cap on. For my 2 cents.
  • Posted on: 09/25/2020

    Will curbside pickup be Costco’s Achilles heel?

    I'm with you Ian! My husband, the shopper in our household, does not go to Costco every day like he goes to Kroger. He goes for big things and for whatever else takes his fancy. It is truly an adventure. Why, on his last trip he came home with a sweater for me! I don't think they need to change a thing yet but it is always a good thing to keep your eye on the ball. For my 2 cents.
  • Posted on: 09/14/2020

    Will locals choose Brooklyn over Bezos?

    I absolutely love what is going on in Brooklyn. They have created a fun and cool shopping mecca now supported with its very own community minded curation and delivery. It makes Brooklyn sound like a great place to live, too. I have a niece moving to NY and I even suggested that she consider Brooklyn -- and I've never been there. How's that for community spirit and my 2 cents?
  • Posted on: 09/10/2020

    Walmart pilots its way into the drone delivery race

    Yep, Neil, I agree. I do, however, think there are some scenarios that could be well served by drones and perhaps their day will come faster with this move. Being a boat person myself, I can think about the many the times we have had engine, or boat, trouble at the most inconvenient times. Wow, how drone delivery would have been a help. Try finding someone willing to go purchase a part for you and then get it to you off shore. Just sayin', for my 2 cents.
  • Posted on: 09/08/2020

    Will Santa be bringing as many toys this holiday?

    I don't have children or grandchildren so what do I know about toys? Not much except that kids are always in the know about whatever the latest thing is, whether there is a pandemic going or not. They have always and likely will always, love to play and toys will fit the bill. Do I think toys will see gains this holiday season? I think toys will continue to do as they usually do. And the pricier the go-to for this year's toy is, the more gains the space will see. For my 2 cents.
  • Posted on: 08/25/2020

    What? Should Nike drop Zappos and others to focus on consumer-direct?

    At the risk of getting dinged, I think Nike is missing some opportunities to open new doors. For their devoted customers, yes, great idea and throw some additional specials their way. But what about the new person who has not ever owned a Nike before and perhaps is not ready to spend a few more bucks? Having the chance to try on shoes side by side can make the difference before you take the plunge. How big is that missed opportunity? I don't know, but what is the cost of playing? And that's my 2 cents.
  • Posted on: 08/19/2020

    Does a co-working concept make sense for Starbucks’ business?

    I had not thought of the concept of having employers pay. That is an intriguing idea. The co-working or simply working outside of home but not in an office concept is a good one, but possibly not very lucrative due to the expense of the space. WeWork is a great idea that is still struggling. We are certainly on the right track and I think David's twist offers for some new thinking. And, my 2 cents.
  • Posted on: 08/12/2020

    Is the Walmart/Instacart pilot a sign of big delivery news to come?

    You got my 2 cents on this one Neil. Being the devil's advocate that I am, I also have to raise the point: is delivery of groceries going to keep growing after pandemic days? Most of the people I know can't wait to get back into the stores to shop. They are just trying to stay away right now. I see this as an option that will remain, but maybe not so much a huge delivery option. Take it inside Walmart and see what your customers want. Again, that is my 2 cents.
  • Posted on: 08/11/2020

    What does the pandemic mean for mobile pay?

    The pandemic was just the catalyst to tip some people over to contactless payments, etc. Before that many just did not trust them or were uncomfortable trying/using something new. The technology is here to stay and will probably appear in several ways and shapes. What concerns me, as was mentioned, is the cost. We have been trying to get away from high processing fees for a while and started to make some progress. Let's not lose sight of that. For my 2 cents.
  • Posted on: 08/10/2020

    Will Amazon install distribution hubs in malls across America?

    Mall owners are certainly on the move in finding concepts that work for their spaces. The biggest problem I see is the price. Amazon does not need high rent locations in order to make the last mile so mall owners will have to make it very attractive. I don't know the numbers in that industry but I would think it could be a mall buster if they're not careful. For my 2 cents.
  • Posted on: 08/04/2020

    Will diversity pledges be followed by results?

    I am with you Nikki because this is more than hitting numbers in corporate seats. I would go out on a limb to say that many who are fighting for racial/gender equality, etc may not even be in the chairs or qualified for these jobs. I don't know the statistics so this is a guess. This issue is much much bigger than equality in the boardroom. Just saying. For my 2 cents.
  • Posted on: 08/03/2020

    Is the future of malls outside?

    Yes, Nikki, those town concept malls have been a big hit here. We have several that also have some more that food court, upscale dinning. The thing is, most of them around here are pretty far out due to the land etc. and make them a "road trip" for many of us. So, we still dig the closed malls in the more convenient locations. I think the real issue in many closed shopping centers is how to handle the dressing rooms. The rest can be addressed fairly easily with guidance, masks, and hand sanitizers. But that is just my 2 cents and I could go on and on about it. I'll spare you.
  • Posted on: 07/17/2020

    Is retail’s contactless future here now?

    Yes Bob, I think this has been just the catalyst to get those reluctant, on board. The technology is there, easy and safe. For my 2 cents.
  • Posted on: 07/15/2020

    Nike debuts member-driven concept

    Nike Rise is the perfect blend of community, retail and experience. I was impressed when a friend told me of her experience in NY a year or so back. She was there on business but was able to meet up with a group to run. Nike gets who they are but, more importantly, they get who their customer is and what they are looking for. For my 2 cents.
  • Posted on: 07/14/2020

    What will retail’s back-to-school season look like this year?

    I'm with you on this one Richard. Many, if not most, of the schools I am hearing about are planning, at a minimum, to stagger schedules. This means the same supplies will be needed and kids do grow and seasons do change so clothes will be in order also. I also see a bit of growth in the at-home electronics category as many families have shared devices and supplies which may not cut it any more. Retailers may certainly want to take a look at their markdown and sales schedules though because these will not likely align with the past. For my 2 cents.
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