Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents. Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives. In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices. To learn more, visit Lee's LinkedIn profile...
  • Posted on: 05/22/2020

    Can influencers connect during a pandemic?

    Personally, I don't think its a one vs the other situation. Influencers and brands can also compliment each other. Look at brands that have altered production in order to make masks, etc. That feel good, support the community kind of stuff is what keeps consumers feeling good about their favorite brands. They are not necessarily looking for brands to sell or influence them right now. But, hey, many many of them are still shopping. That is where the influencers come into the picture. Maybe not be means of luxury travel but they are creative and can still find ways to show off the wares. Can you spell Tic Toc, Instagram? It's all part and parcel of the same game. And that's my 2 cents.
  • Posted on: 05/11/2020

    What should retailers do about social distancing renegades?

    I could not say this any better!
  • Posted on: 04/22/2020

    Will virtual trade shows replace in-person events?

    Totally agree that virtual events will be a great way to augment some in-person events. Having worked in the event business for several years now, I have seen much tighter reins on the pocketbook. It used to be that you could put on a good show and people would come back. Now days there are so many events vying for the purse strings that companies are having to scale back to only the BEST events. Whatever that is for them. I believe that it comes down to building loyalty to an event just like you would to a brand and augmenting a single event into multiple virtual events is a good way to start building that loyalty. And that's my 2 cents.
  • Posted on: 04/20/2020

    Should fashion retailers mothball spring?

    Absolutely! These are the days of deal making. Every retailer needs to be talking to their vendors and looking hard at their own trends. We may not all be in the same boat but we sure are in this together and, quite frankly, nobody has the upper hand in this game. There is no one size fits all. Get on the phone and see where your vendors stand and what is going to make the best path for the both of you. Nobody said it would be easy!! For my 2 cents.
  • Posted on: 04/13/2020

    Retail’s COVID-19 drive-through testing is not going according to plan

    This just goes to show that many are stepping up in the ways that they can. Sure, pharmacies and others well positioned are great ways to help the testing effort. As for consumers. I don't know about you, but I have faith in my fellow man and believe that most of us understand by now that this is unprecedented. Those who step up to help may not have it perfect, but they are doing something to help. That positive is going to go a lot further than any negative. Remember this is not just a problem in this country, but in the WHOLE world! We have 328M people in this country and that is a HUGE job. I'm just thankful to all and any who step up to serve. And that's MY 2 cents.
  • Posted on: 04/08/2020

    Zappos overhauls its website for home-bound customers

    I love Zappos and what they are doing is just perfect for them! Is it a model for other retailers? Only in that every retailer needs to figure what is right and will work for their customers. Not everyone wants to give off that "oh so casual" vibe like Zappos. As well as the neighborly services. Others may not be able to pull it off. Keep up the good work Zappos and thanks for showing us how you are always at the forefront of change! For my 2 cents.
  • Posted on: 04/03/2020

    Will a new pot and pizza delivery concept become all the buzz in legal weed retailing?

    When I first read this, I was thinking April Fools but wait, it's April 3rd! Great concept. I'm surprised none thought of it before now. For my 2 cents.
  • Posted on: 03/24/2020

    What’s the right messaging amid the coronavirus outbreak?

    I really don't think retail has to jump at every event in life as a marketing opportunity. Sometimes isn't it best to be just another body sharing in what is going on. If you have something that might make the time go by a little easier, then share it. If not, then share your sympathy and maybe try to do something for the betterment of others. It's time to keep it simple, thoughtful and not think about sales first. And that's just my 2 cents.
  • Posted on: 03/23/2020

    Costco is refusing returns on hoarded items

    I say, good for you Costco! I have a friend who was just placing her regular order on Amazon for staple goods and guess what? She cant get toilet paper until May. That is beyond crazy. Hopefully there won't be a next time but should there be, Costco should definitely limit purchases on the front end too. For my 2 cents.
  • Posted on: 03/16/2020

    Should retail close?

    Neil, I wish your post had been closer to the top because it is a perspective everyone should keep in mind. It is the right thing to do right now if you are non-essential. But it is also the right thing to step back and take a look at how this type of event might play out again in the future. Now is the time to start looking at alternative modes of operation as some have suggested in this thread. It doesn't mean, shut down and tell me when to come back. We are all in this together. For my 2 cents. And, of yes, I love the gift card idea!
  • Posted on: 03/02/2020

    What makes Trader Joe’s, Trader Joe’s?

    Yes, every time I walk into Trader Joe's, I feel like I'm at a party. And that does not happen by accident. They get my 2 cents every time.
  • Posted on: 02/28/2020

    Are email marketers adapting to modern realities?

    I'm beginning to think less is more in email and by that I mean less personalization too. If you base personalization on what I have searched for or bought before, that is yesterday's news. I'm thinking just give me good AI when I come to your site that will help my journey. And as for emails? Send a note when you are having sales on brands, (not specific items) I have bought or when new shipments come in. Don't elaborate, just short and sweet, but bold so I note it in my mind as I am scrolling past your email. And that's my 2 cents.
  • Posted on: 02/26/2020

    Will fulfilling third-party vendor orders give Walmart an edge over Amazon?

    I'm with you Cynthia. The stores being the ace in their hats. Once again I applaud Walmart, though it is a me-too move. My one concern is the demographic of the current Walmart shopper. How much do the partake of online shopping? I don't know the answer but seems there is a lot to be lost if the shoppers using the service don't increase enough to draw more and more third party sellers. And that's my 2 cents.
  • Posted on: 02/25/2020

    Was Burger King smart to showcase moldy Whoppers?

    I'm with you Georganne. It makes a very good point about what getting fresh food really means. I bet it has gotten much better ratings from Millennials and younger generations and that is certainly a demographic Burger King is trying to attract. Us older fogies prefer pretty food pictures and don't care for all the details in our faces and shown graphically. We are not as accustomed to it IMHO and for my 2 cents.
  • Posted on: 02/24/2020

    IKEA tests the value of time as a sales incentive

    Yes, it's a nice thought but I would suggest they keep on their thinking caps. There are many caveats to this one if they want to roll it out everywhere. For my 2 cents.

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