Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents. Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives. In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices. To learn more, visit Lee's LinkedIn profile...
  • Posted on: 12/06/2019

    To localize stores or not, that is the question for retailers

    If the brand story is about localization then they should be true to their story. Every brand has their own unique store and today, more than ever, this is a point of differentiation. On the other hand, introducing local goods is never a bad thing when done right. It helps the neighborhood embrace the brand even more. These are just several of the points every retailer needs to be thinking about these days. For my 2 cents.
  • Posted on: 12/05/2019

    Amazon decides it has sampled enough

    Just to add my 2 cents here... Although my makeup brand is sold in multiple places, I buy it from one department store. You want to know why? They send free samples in the package. The twist? They don't guess at what I want, they ask me! They have my business for LIFE!
  • Posted on: 12/04/2019

    The holiday season promises many unhappy returns for retailers

    Yes, Bob, once upon a time consumers actually had to pay for more convenience and thought it was worth it. Now they expect it and most of them don't have any idea what it is costing the retailers. Ask your non retail industry friends and I will bet every one of them will tell you that they think that to buy online must be a lot cheaper for the retailer. A whole lot of educating needs to be going on 'round here ... for my 2 cents.
  • Posted on: 12/03/2019

    The RetailWire Christmas Commercial Challenge: Kohl’s vs. Macy’s

    The Property Brothers and football? What does that have to do with Kohl's? I just plain didn't get it nor did it inspire me in any way. The Macy's spot touches the heart but, again, being a curmudgeon, what does that have to do with Macy's? OK, Maybe Macy's can get away with this kind of ad because they are a Christmas icon. I did love the story and it will grab attention. I just hope people will remember that the ad was for Macy's and will be inspired to shop there. For my 2 cents and my vote.
  • Posted on: 11/26/2019

    The RetailWire Christmas Commercial Challenge: Old Navy vs. T.J. Maxx, Marshalls and HomeGoods

    Old Navy was just any old ad with a promo, but it did show us some of their offerings while TJX showed us nothing. They were both pretty blah. But I will give my 2 cents to TJX because it got me sort of in the Holiday mood!
  • Posted on: 11/25/2019

    The RetailWire Christmas Commercial Challenge: Amazon vs. Etsy

    Both spots were good and entertaining, but I look at how well they make me want to shop the store. With that in mind, Amazon gave me nothing. Happy boxes do not make me want to shop — and shop for what? They didn't even give me any ideas of things people might be looking for this year — maybe something many would not know they could get from Amazon. For that reason, Etsy gets my vote and my 2 cents.
  • Posted on: 11/20/2019

    Should Santa be a loyalty program perk?

    Right or wrong, good reason or bad, the real screw up here was in how the terms were made public and the fact that they aren't offering anything for the general public. They have every right to make whatever decision they want but that is why we have the word spin. Did they use the right spin? Heavens no! For my 2 cents.
  • Posted on: 11/15/2019

    Should customers just be paid for their data?

    I get a little confounded with this topic and here's why. Why do we want data from consumers? We want it in order to figure out exactly what, where and how they want stuff so we can provide it. Heavens, If we didn't know anything about our customers what on earth would we be offering to them? The consumer wouldn't get what they are looking for and the seller would go broke. Now, is there a limit as to how much data is too much? Therein lies the real question. I do believe that basic info is already being paid for in getting the consumer their goods. Do we see a pay for play beyond that? Perhaps in some way shape or form. But let's get real folks. For my 2 cents.
  • Posted on: 11/12/2019

    What’s in store for retail in 2020?

    You hit this one on the mark! For my 2 cents.
  • Posted on: 11/08/2019

    Will ‘HoliDeals’ put Target over the top for the holidays?

    I also love that they are gearing up to service their guests in a variety of ways. Therein lies success, and my 2 cents.
  • Posted on: 11/07/2019

    Can J.C. Penney reinvent itself with its offbeat lab store?

    I'm with Rich on this one. If, and only if, the Sephora customer has exceeded the old Penney's customer, will something trendy take effect immediately. Otherwise it will take great cultivation and marketing and with the old name with a tired following, not much of a chance. I wish them all the best, however, I'm not seeing it in the cards. For my 2 cents.
  • Posted on: 11/04/2019

    Should McDonald’s CEO have been fired over a ‘consensual relationship’?

    Yes, Nikki, at the risk of getting dinged for this, I agree. My goodness one of the co-founders of a major company in my city met, dated and married an employee. When I was there doing some work and a company meeting was called, they even had her speak. Why did this work as it did? Full disclosure. But let's not kid ourselves, surely they dated a bit before they decided to make full disclosure. I would bet he told his co-partner and possibly some others just to be above board. Therein lies the difference between a MeToo and a possible future wife. And that's my 2 cents.
  • Posted on: 10/30/2019

    Will free deliveries for Prime members make Amazon the driving force in online grocery?

    I'm with you David. This may cause a splash but is not likely to be a game-changer. Unless of course they can figure out how to make it sustainable. Amazon still needs more diversity in their stores along with curbside pick-up, IMHO. And that's my 2 cents.
  • Posted on: 10/28/2019

    REI’s new #OptOutside message: Save the planet

    Yes, Nikki, I totally agree plus I see REI offering yet another service whereby members/consumers might be encouraged to check if there may be a Trail pick-up day on one of their vaca days to a special hiking venue. Or something to do on a weekend day hike. Add something meaningful while enjoying the great outdoors. In my hiking days, I would have loved to add something like this. Kudos to REI and my 2 cents.
  • Posted on: 10/25/2019

    Free next-day shipping hits Amazon in its bottom line

    I'm totally with you Paula! Next day delivery is great to offer, but I'll bet many customers don't care so I would suggest that Amazon ask before they ship. That little bit of difference/savings could really add up. And looking for other places for savings, like packaging, is where I would put my 2 cents.

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