Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents. Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives. In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices. To learn more, visit Lee's LinkedIn profile...
  • Posted on: 02/25/2020

    Was Burger King smart to showcase moldy Whoppers?

    I'm with you Georganne. It makes a very good point about what getting fresh food really means. I bet it has gotten much better ratings from Millennials and younger generations and that is certainly a demographic Burger King is trying to attract. Us older fogies prefer pretty food pictures and don't care for all the details in our faces and shown graphically. We are not as accustomed to it IMHO and for my 2 cents.
  • Posted on: 02/24/2020

    IKEA tests the value of time as a sales incentive

    Yes, it's a nice thought but I would suggest they keep on their thinking caps. There are many caveats to this one if they want to roll it out everywhere. For my 2 cents.
  • Posted on: 02/14/2020

    Startup turns to the gig economy to bring expert sales advice online

    For many if not most of the categories mentioned, retailers do try to fulfill the sales associate roles with some level of expertise, however the relationship here is what makes the difference to me. This takes it to a more personal level and gives both parties a chance to really chat, share pictures, stories, etc. I can certainly see this leading to sales although I do see some level of risk that Curated will need to stay on top of. They have to get and make sure they have the right experts. I would also be very interested in the metrics. Sales associate investment to closed sales is top of my mind. Is this sustainable? That is the big question. Cool idea, though. For my 2 cents.
  • Posted on: 02/11/2020

    New York Stock Exchange owner eyed acquiring eBay

    Ha Ha Ryan! Could not have said it any better! So you get my 2 cents....
  • Posted on: 02/04/2020

    Aerie looks to role model ambassadors to drive change

    I love this campaign. Since I hardly know any of the names of the ambassadors, it goes to show that the campaign can win with just everyday people relaxing in their PJs. My 2 cents says this will resonate well with our Millennial and younger consumers.
  • Posted on: 02/03/2020

    Is Amazon’s speed killing the competition?

    Me too, Jeff! For my 2 cents.
  • Posted on: 01/29/2020

    The measured store, version 2.0

    I could not agree more! It is one thing to choose from all that is out there but actually using the tools correctly and the ability to apply changes has always been the challenge. My thoughts on this have been to focus on the top 5%, choose options that will improve/enhance/make fun their journeys and then apply to all. For my 2 cents.
  • Posted on: 01/27/2020

    Is IT insourcing critical to omnichannel?

    I mostly agree with Bob. This is an age-old issue that has gone full circle and back again. Does retail need the level and type of talent required for software development and maintenance? Maybe not but they do need the people who can see and build the strategy that leads to the secret sauce. And if there is secret sauce, it would be in their best interest to create that themselves in-house. Retailers have enough on their plates trying to manage store people, they certainly don't need the added expense of managing teams of software developers that also ebb and flow based on issues and changing goals. A core team who manages the core systems is the way I see it. And that's my 2 cents.
  • Posted on: 01/15/2020

    NRF puts on another ‘big show’ for a hopeful industry

    I'm with you on this one Doug! I missed NRF this year, but love seeing and hearing new thoughts and actions around the store. Until we all start dressing, living, thinking identically, we will remain visual, tactile people. And that's my 2 cents.
  • Posted on: 01/14/2020

    Is Walmart’s Alphabot what the future of e-grocery fulfillment will look like?

    I'm with you on this Paula. Now, if they can just figure out how to pick fresh produce. For my 2 cents.
  • Posted on: 01/10/2020

    Walmart rolls out self-serve ads

    Walmart continues to make just plain old smart moves. Here's to another one! For my 2 cents.
  • Posted on: 01/09/2020

    Will coffee drinkers miss single-use cups?

    It is definitely a step in the right direction. Now all we have to do is get everyone on board with sizes. For my 2 cents.
  • Posted on: 01/07/2020

    Do alcohol and shopping mix?

    I'm all for taking a shot, pun intended, at new concepts. On the other hand, I am with Ian on this. Let's see what "out of hand" means in terms of both the shopping experience and the cost to patrol. For my 2 cents.
  • Posted on: 12/19/2019

    The RetailWire Christmas Commercial Challenge: Target vs. Walmart

    I love the Walmart focus on unity however it could be played any time of year. Target, on the other hand, showed me what I can buy there. Gave me some ideas, made it seem fun. Reminded me of the joy of the holidays. My 2 cents says Target.
  • Posted on: 12/06/2019

    To localize stores or not, that is the question for retailers

    If the brand story is about localization then they should be true to their story. Every brand has their own unique store and today, more than ever, this is a point of differentiation. On the other hand, introducing local goods is never a bad thing when done right. It helps the neighborhood embrace the brand even more. These are just several of the points every retailer needs to be thinking about these days. For my 2 cents.

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