PROFILE

Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, TheRetailTradecenter.com. She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents. Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives. In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices. To learn more, visit Lee's LinkedIn profile...
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  • Posted on: 01/15/2020

    NRF puts on another ‘big show’ for a hopeful industry

    I'm with you on this one Doug! I missed NRF this year, but love seeing and hearing new thoughts and actions around the store. Until we all start dressing, living, thinking identically, we will remain visual, tactile people. And that's my 2 cents.
  • Posted on: 01/14/2020

    Is Walmart’s Alphabot what the future of e-grocery fulfillment will look like?

    I'm with you on this Paula. Now, if they can just figure out how to pick fresh produce. For my 2 cents.
  • Posted on: 01/10/2020

    Walmart rolls out self-serve ads

    Walmart continues to make just plain old smart moves. Here's to another one! For my 2 cents.
  • Posted on: 01/09/2020

    Will coffee drinkers miss single-use cups?

    It is definitely a step in the right direction. Now all we have to do is get everyone on board with sizes. For my 2 cents.
  • Posted on: 01/07/2020

    Do alcohol and shopping mix?

    I'm all for taking a shot, pun intended, at new concepts. On the other hand, I am with Ian on this. Let's see what "out of hand" means in terms of both the shopping experience and the cost to patrol. For my 2 cents.
  • Posted on: 12/19/2019

    The RetailWire Christmas Commercial Challenge: Target vs. Walmart

    I love the Walmart focus on unity however it could be played any time of year. Target, on the other hand, showed me what I can buy there. Gave me some ideas, made it seem fun. Reminded me of the joy of the holidays. My 2 cents says Target.
  • Posted on: 12/06/2019

    To localize stores or not, that is the question for retailers

    If the brand story is about localization then they should be true to their story. Every brand has their own unique store and today, more than ever, this is a point of differentiation. On the other hand, introducing local goods is never a bad thing when done right. It helps the neighborhood embrace the brand even more. These are just several of the points every retailer needs to be thinking about these days. For my 2 cents.
  • Posted on: 12/05/2019

    Amazon decides it has sampled enough

    Just to add my 2 cents here... Although my makeup brand is sold in multiple places, I buy it from one department store. You want to know why? They send free samples in the package. The twist? They don't guess at what I want, they ask me! They have my business for LIFE!
  • Posted on: 12/04/2019

    The holiday season promises many unhappy returns for retailers

    Yes, Bob, once upon a time consumers actually had to pay for more convenience and thought it was worth it. Now they expect it and most of them don't have any idea what it is costing the retailers. Ask your non retail industry friends and I will bet every one of them will tell you that they think that to buy online must be a lot cheaper for the retailer. A whole lot of educating needs to be going on 'round here ... for my 2 cents.
  • Posted on: 12/03/2019

    The RetailWire Christmas Commercial Challenge: Kohl’s vs. Macy’s

    The Property Brothers and football? What does that have to do with Kohl's? I just plain didn't get it nor did it inspire me in any way. The Macy's spot touches the heart but, again, being a curmudgeon, what does that have to do with Macy's? OK, Maybe Macy's can get away with this kind of ad because they are a Christmas icon. I did love the story and it will grab attention. I just hope people will remember that the ad was for Macy's and will be inspired to shop there. For my 2 cents and my vote.
  • Posted on: 11/26/2019

    The RetailWire Christmas Commercial Challenge: Old Navy vs. T.J. Maxx, Marshalls and HomeGoods

    Old Navy was just any old ad with a promo, but it did show us some of their offerings while TJX showed us nothing. They were both pretty blah. But I will give my 2 cents to TJX because it got me sort of in the Holiday mood!
  • Posted on: 11/25/2019

    The RetailWire Christmas Commercial Challenge: Amazon vs. Etsy

    Both spots were good and entertaining, but I look at how well they make me want to shop the store. With that in mind, Amazon gave me nothing. Happy boxes do not make me want to shop — and shop for what? They didn't even give me any ideas of things people might be looking for this year — maybe something many would not know they could get from Amazon. For that reason, Etsy gets my vote and my 2 cents.
  • Posted on: 11/20/2019

    Should Santa be a loyalty program perk?

    Right or wrong, good reason or bad, the real screw up here was in how the terms were made public and the fact that they aren't offering anything for the general public. They have every right to make whatever decision they want but that is why we have the word spin. Did they use the right spin? Heavens no! For my 2 cents.
  • Posted on: 11/15/2019

    Should customers just be paid for their data?

    I get a little confounded with this topic and here's why. Why do we want data from consumers? We want it in order to figure out exactly what, where and how they want stuff so we can provide it. Heavens, If we didn't know anything about our customers what on earth would we be offering to them? The consumer wouldn't get what they are looking for and the seller would go broke. Now, is there a limit as to how much data is too much? Therein lies the real question. I do believe that basic info is already being paid for in getting the consumer their goods. Do we see a pay for play beyond that? Perhaps in some way shape or form. But let's get real folks. For my 2 cents.
  • Posted on: 11/12/2019

    What’s in store for retail in 2020?

    You hit this one on the mark! For my 2 cents.

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