Luis E HerreraEVP Latam Category Management Association
I am an active consultant in areas of Business planning, Shopper Marketing, Category Management and Digital Marketing. Exhibitor and speaker in Mexico, the United States and Latin America, and has taught at prestigious universities in Mexico. He is currently Executive Vice President for Latin America in Category Management Association; Associate Director at The Retail Academy and President of board for Latin America at CMA. Executive with extensive experience in the retail industry, where he developed and led the Commercial Area, Merchandising, Procurement, Marketing, and Pricing also have deployed corporate models Category Management and Shopper marketing very successfully in several organizations. Additionally, he has worked in Multinational Consumer Packed Goods companies leading sales, corporate purchasing, logistics and production. Author of articles and editor of several journals in the field. Category Management Association is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification.