PROFILE

Liz Adamson

VP of Account Management | Buy Box Experts
Liz Adamson is the VP of Account Management at Buy Box Experts, a marketing agency for medium to large online sellers. We provide website owners and Marketplace sellers with strategic and technical expertise to increase sales velocity profitability. By helping management teams develop better models for product acquisition and distribution while also providing ground-level training and technical expertise for their staff, we’ve helped many sellers streamline their businesses and increase their sales volume exponentially. Liz has worked with Amazon sellers since 2011 and has nearly 15 years of experience producing, marketing and selling consumer goods, as well as an MBA with an emphasis in marketing and brand management. To learn more, visit: <a href="https://www.buyboxexperts.com/"> buyboxexperts.com </a>
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  • Posted on: 09/16/2020

    Will Amazon’s new online store disrupt the luxury fashion and beauty business?

    The timing on the launch could not have been better as the pandemic has accelerated all things e-commerce. A year earlier an online luxury store would have been slow to take off. However with the increase we’ve seen this year in online shopping, Amazon’s luxury store has a pretty good chance of taking off.
  • Posted on: 09/10/2020

    Walmart pilots its way into the drone delivery race

    The race is on to implement the latest in last-mile delivery. Anything to get packages to customers faster and cheaper. This year’s surge in e-commerce shopping due to the pandemic has definitely moved up the timeline on many trends. What may have taken five years to come to fruition has all been packed into one crazy year.
  • Posted on: 08/31/2020

    Why does Amazon want a fitness tracker?

    As many have already commented, it’s all about data. At its core, Amazon is a data company, collecting and using customer data so it can be more effective at selling products. That includes selling more products on its marketplace and gauging the opportunity for further expansion into healthcare.
  • Posted on: 08/10/2020

    Will Amazon install distribution hubs in malls across America?

    It's a good move for Amazon as malls are located in areas that will make last-mile delivery easy. It's not so great for existing mall tenants or for malls in general if they have any hope of reversing the drop in foot traffic. Converting the space into industrial use will likely lead to retail traffic dropping even further.
  • Posted on: 07/30/2020

    What didn’t Jeff Bezos know and when didn’t he know it?

    I have watched over the last couple years as Amazon has put more and more controls in place to keep counterfeit goods off of its marketplace. They are working on the problem and making progress, although there is still a long ways to go. As for Bezos’ answers, how can a CEO of a company as large as Amazon know all the details of the different processes used within the company? While I don’t expect him to be familiar with every detail, less than knowledgeable responses don’t make him look very good to the public and I do wonder if he couldn’t have been better prepared.
  • Posted on: 07/29/2020

    Will Amazon become the go-to place to buy face masks?

    Even without a mask mandate on the national level in the U.S., there are plenty of states and counties that are mandating masks to one degree or another. In my home state of Utah masks are required for K-12 students who attend school in person and a couple of our larger counties have a mask mandate. Until we find other options to control the spread of COVID-19, masks are going to be a part of our lives. Amazon and other retailers would do well to make it easy to find and purchase a variety of masks. A face mask store on Amazon's U.S. marketplace would do very well as would any private label brand they offer.
  • Posted on: 07/24/2020

    Should online marketplaces be required to verify third-party sellers for safety’s sake?

    Amazon and other marketplaces do have a responsibility to ensure products sold on their platforms are legitimate and safe. It’s not only ethical, but will ensure they keep customer trust. In addition to launching in-person verification, Amazon recently announced that seller contact information will be made available to customers starting September 1. This is likely a move to get ahead of this new legislation and to show willingness to be more transparent with customers. This will also allow brands to better monitor who is selling their products and track down counterfeiters.
  • Posted on: 07/22/2020

    It is a different year. Walmart is closing on Thanksgiving.

    Good for Walmart. It’s been a rough year and we all have taken a hard look at what matters most to us. Allowing their retail associates, who have in many ways been on the front lines of this pandemic, to spend the holiday with their family instead of battling hordes of bargain hunting shoppers is the right move. Other retailers would do well to follow suit and I sincerely hope it is the beginning of a new trend.
  • Posted on: 07/20/2020

    How will digital transform trade shows?

    Just this weekend I attended a conference virtually, and while the presentations were still great, web conferences will never fully replace the connection made at in person events.
  • Posted on: 07/14/2020

    What will retail’s back-to-school season look like this year?

    It is certainly going to be different this year. I do believe overall spending will be down and the product mix will be different. As many schools go online or offer a blended in-person/online experience, technology like laptops and headphones will be in demand, as will perhaps supplemental learning materials for parents who are worried their kids are falling behind. Arts and crafts or other activities kids can do at home will also be in demand as a way to give tired and working parents a break.
  • Posted on: 05/29/2020

    Socially distant Americans find comfort in retail therapy

    Dollars have shifted from restaurants and vacations to products that can be found online. On Amazon we have seen a dramatic shift in the top trending search results. In the past Amazon searches have been dominated by electronics; earbuds, iPhone cases, etc, now we are seeing “puzzles for adults” and even “sewing machines” in the top 50 list. People are looking for products to use at home while stay-at-home orders are in place. As restrictions relax we will see those dollars shift back to other activities.
  • Posted on: 05/22/2020

    Who wins/loses if Amazon pushes Prime Day to September?

    Nothing has gone according to plan this year. For some, the supply chain was interrupted due overwhelmed or closed factories, for others demand has dropped for their particular product line, for those in essential goods they can't keep up with the skyrocketing demand. Historically Prime Day has boosted sales during the normally slow summer e-commerce season. Having it in September will definitely be different, especially so close to Q4. Prime Day will still give the Q3 sales boost Amazon has seen in the past, but we will likely see a very different mix of products than we have in past years.
  • Posted on: 05/19/2020

    Is Amazon about to buy J.C. Penney?

    Amazon has shown an interest in both brick-and-mortar and apparel in the last couple of years. From its Amazon Go stores to developing its own clothing brands, its interest in J. C. Penney could be a combination of that, or something else entirely. If there is anything Amazon has done extraordinarily well in its 25 plus years, it’s disrupt industries.
  • Posted on: 05/04/2020

    Should face masks be mandatory for shoppers?

    Even if you are not high risk for complications from the virus and not worried about getting it yourself, it's about social responsibility and protecting those around you. Especially since you can have the virus and pass it to others and never know it because you are asymptomatic. If we are going to reopen the economy we need to do it in a responsible way and protect those we come into contact with as we shop.
  • Posted on: 04/29/2020

    Can Amazon weed out marketplace fraudsters via video chat?

    It’s a step in the right direction. Common problems include sellers setting up multiple accounts so that when one gets shut down for violations, they still have several others running. Stopping the fraud by verifying identity before an account is even set up will certainly help prevent some of these problems.

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