PROFILE

Liz Adamson

VP of Account Management | Buy Box Experts
Liz Adamson is the VP of Account Management at Buy Box Experts, a marketing agency for medium to large online sellers. We provide website owners and Marketplace sellers with strategic and technical expertise to increase sales velocity profitability. By helping management teams develop better models for product acquisition and distribution while also providing ground-level training and technical expertise for their staff, we’ve helped many sellers streamline their businesses and increase their sales volume exponentially. Liz has worked with Amazon sellers since 2011 and has nearly 15 years of experience producing, marketing and selling consumer goods, as well as an MBA with an emphasis in marketing and brand management. To learn more, visit: <a href="https://www.buyboxexperts.com/"> buyboxexperts.com </a>
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  • Posted on: 05/29/2020

    Socially distant Americans find comfort in retail therapy

    Dollars have shifted from restaurants and vacations to products that can be found online. On Amazon we have seen a dramatic shift in the top trending search results. In the past Amazon searches have been dominated by electronics; earbuds, iPhone cases, etc, now we are seeing “puzzles for adults” and even “sewing machines” in the top 50 list. People are looking for products to use at home while stay-at-home orders are in place. As restrictions relax we will see those dollars shift back to other activities.
  • Posted on: 05/22/2020

    Who wins/loses if Amazon pushes Prime Day to September?

    Nothing has gone according to plan this year. For some, the supply chain was interrupted due overwhelmed or closed factories, for others demand has dropped for their particular product line, for those in essential goods they can't keep up with the skyrocketing demand. Historically Prime Day has boosted sales during the normally slow summer e-commerce season. Having it in September will definitely be different, especially so close to Q4. Prime Day will still give the Q3 sales boost Amazon has seen in the past, but we will likely see a very different mix of products than we have in past years.
  • Posted on: 05/19/2020

    Is Amazon about to buy J.C. Penney?

    Amazon has shown an interest in both brick-and-mortar and apparel in the last couple of years. From its Amazon Go stores to developing its own clothing brands, its interest in J. C. Penney could be a combination of that, or something else entirely. If there is anything Amazon has done extraordinarily well in its 25 plus years, it’s disrupt industries.
  • Posted on: 05/04/2020

    Should face masks be mandatory for shoppers?

    Even if you are not high risk for complications from the virus and not worried about getting it yourself, it's about social responsibility and protecting those around you. Especially since you can have the virus and pass it to others and never know it because you are asymptomatic. If we are going to reopen the economy we need to do it in a responsible way and protect those we come into contact with as we shop.
  • Posted on: 04/29/2020

    Can Amazon weed out marketplace fraudsters via video chat?

    It’s a step in the right direction. Common problems include sellers setting up multiple accounts so that when one gets shut down for violations, they still have several others running. Stopping the fraud by verifying identity before an account is even set up will certainly help prevent some of these problems.
  • Posted on: 04/24/2020

    Is it okay to profit from a pandemic?

    Price gouging or profiteering during a crisis is unacceptable. Creating and selling products at reasonable prices to meet increasing demand is perfectly reasonable. And I do appreciate that there are growing options for items like face masks. Why wear a plain black one if there is another design that fits your personality and style? If we are in this for the long haul, I appreciate designers and manufacturers who will help us adapt to our new normal with products that can bring some joy, and even humor, into our lives.
  • Posted on: 04/22/2020

    Will virtual trade shows replace in-person events?

    We may see an increase in virtual events as the lower overhead and increased familiarity may encourage more organizers to try it out. However virtual events will never completely replace in-person conferences. As someone who has worked from a home office for almost 10 years and who has attended both virtual and in-person conferences, there is an obvious difference between the two and in-person lends itself to being a much more rich experience.
  • Posted on: 03/16/2020

    Should retail close?

    Absolutely they need to close to help with social distancing and slow the spread of this virus. Profits are not more important than human life and every business needs to step up and do the right thing. My ethics professor in business school pounded into us the question of "will this harm the least among us?" to help us check our decisions. Every business has a moral responsibility to protect the least among us, in this case, those who are at risk for serious complications from the virus. I have family who work as ER professionals. They are reporting that their hospital ICUs and ERs usually operate close to capacity. A wave of sick people will overwhelm them and limit what they can do to help the desperately ill. We need to step up as a community and do our part to protect those who need it.
  • Posted on: 03/11/2020

    Brands have a lot of reasons for working with Amazon

    Selling on Amazon should be a priority for most brands. I say most, because there will always be an exception or two. There are two primary reasons Amazon should not be ignored. 1) Customer acquisition. More and more customers are using Amazon to discover new products. If you are not there, your certainly competitors are and will get the sale. 2) Even if you are not yourself listing your brand on Amazon, chances are, another reseller is. Unmonitored, these sellers can do a lot of damage to your brand with discounted pricing, poor product page quality, and more. At the very least, if you as a brand are not going to sell on Amazon, you need to be in touch with the resellers that are and setting a certain standard on how your product is being presented on the marketplace.
  • Posted on: 03/05/2020

    Should Amazon pay a penalty for counterfeits sold in its marketplace?

    Yes consumers need to be protected from purchasing counterfeit products. Brands need the protection for their name and products. Amazon and other marketplaces should be held responsible for ensuring their site does not sell counterfeit goods. The unfortunate part of this is that there are literally millions of sellers on Amazon and it's no easy task to figure out who is selling legitimate items. Vetting the sellers when they set up the account would help, however what do we do with the millions of sellers already on the platform? I've watched Amazon try to crack down on counterfeits and I've watched innocent resellers have their listings taken down because of a false positive. Bad actors are actually filing inaccurate "counterfeit" claims with Amazon just to take down their competition. Amazon needs to do a better job at monitoring for counterfeits, but it also needs to ensure that legitimate sellers are not caught in the net. They need to take a serious look at how they are working on this problem and find a way to solve it that does not hurt legitimate businesses who have made their living selling on the marketplace.
  • Posted on: 03/02/2020

    Retailers go into business triage mode as coronavirus enters the U.S.

    Supply chain disruptions and changes to customer spending habits will have the biggest impact on retailers. I made the mistake of going to my local Costco on Saturday; I've never seen so much bottled water packed into so many shopping carts. It only took about 2 hours for them to stock out. Emergency supplies are in high demand and short supply, customers are avoiding malls and shopping online, Amazon is working quickly at preventing price gouging and fake products. Apple is warning of shortages in their iPhone with parts sourced from China. How do we minimize the impact? Convince the media and political leaders to stop spreading panic, unfortunately much easier said than done.
  • Posted on: 02/28/2020

    Will a new subscription program be Walmart’s winning answer to Amazon Prime?

    Amazon has raised the bar in several aspects with its Prime program, offering one day shipping, media and more. To continue to compete, Walmart and others have no choice but to step up their game. Done right, Walmart could outdo Amazon by leveraging its brick and mortar presence, for example offering same day delivery in more markets than Amazon is able to right now.
  • Posted on: 01/24/2020

    Is Trump declaring war on counterfeits or Amazon and other e-marketplaces?

    Counterfeits being sold on marketplaces like Amazon have been all over the news lately. It is a growing problem, partly due to the influx of third-party sellers (many of them from outside the U.S.) looking to make a quick buck by selling what looks like name brand items at low prices. Amazon and other marketplaces should be cracking down on these sellers and removing them and their items from their platform. If they are not getting the job done, having the government step in to put pressure on them to do so is a natural next step.
  • Posted on: 01/10/2020

    Walmart rolls out self-serve ads

    Amazon's self serve ad platform's have been wildly successful, for Amazon and advertisers, and Walmart wants in on the action. The opportunity to leverage its in-store and online data will make it a powerful player in digital advertising and will give advertisers another channel to raise visibility for their products and brand.
  • Posted on: 01/06/2020

    Study: Digital commerce sites competing and collaborating with Amazon

    In the age of Amazon, brands and retailers need to find a way to not just compete but thrive alongside the e-commerce giant. Amazon does see an opportunity to be a key player in a brand's direct-to-consumer strategy and has been rolling out more and more tools to help brands create and manage their presence in ways not possible a few years ago. Understanding how to leverage this opportunity while minimizing risks will set brands up for success as Amazon continues to grow and innovate.

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