PROFILE

Kevin Cundiff

VP of Retail, Fortegra
Kevin Cundiff is Vice President of Retail for Fortegra Financial Corporation (a Tiptree Financial Inc. company) and its subsidiaries comprise a single-source insurance services provider that offers a range of consumer protection options including warranty solutions, credit insurance, and specialty underwriting programs. Delivering multifaceted coverage with an unmatched service experience for both partners and their customers, Fortegra solves immediate, everyday needs, empowering consumers to worry less and Experience More.
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  • Posted on: 05/26/2016

    Finding the right balance between automation and people

    In many ways, automation is already part of the transaction. The ability for customers to "showroom" — look at products online—while they’re at a retail location — means the customer is already armed with automation. And yet they chose to come to your store. Why? It might be a desire for tactile interaction with the product, but it’s more likely a search for valuable insights from sales staff that can’t be had online. Even with automation now a regular part of the equation, a consultative sales process paired with a strong value proposition around the benefits of buying in store can keep brick-and-mortar retail relevant. Paired with a willingness to compete on price, a trip to the store can still provide value versus a fully automated alternative.
  • Posted on: 05/16/2016

    Will Topshop discover the next big wearable device?

    Tech accessories — including wearables — which were originally used purely for function, have now taken a leap into the world of fashion. Because of this, apparel retailers have a chance to break into the wearable space and steal a share of the market through startup incubators like Topshop's. While an investment in a tech product incubator has a chance to pay off in the long run, it comes with a big risk. Consumers may be hesitant to invest in a device from a company that isn't an existing leader in the tech space. When form and function converge, it tends to be with companies who have a proven track record of being at or ahead of the curve for design. As a result, I foresee consumers still turning to companies like Apple and Samsung — who have mastered both form and function — for purchases, at least for the foreseeable future.
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