Mario Carrasco

PROFILE

Co-Founder & Principal, ThinkNow

Posted on: 07/08/2019
Digital brands find inclusivity is the ‘right thing’ to do for business results
It is becoming increasingly apparent that doing what is good for the consumer is good for business. The key is you do not know what is good for your consumer. You must start with insights as Mrs. Gomez suggests in order to understand where your consumer is coming from in order to build a campaign that highlights inclusiveness.

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Digital brands find inclusivity is the ‘right thing’ to do for business results