Matthew McAlisterDirector of Marketing, CB4
I'm the Director of Marketing at CB4, a machine learning software for brick and mortar retail operations teams. By applying patented machine-learning algorithms to simple sales data, CB4's software captures lost sales by correcting in-store operational issues. Opportunities are realized by uncovering consumer demand patterns that indicate high product demand. When the sales of a SKU at a store doesn't meet the expected demand, a recommendation is sent to the operations team via our web or mobile app with guidance on how to capture the lost sales opportunities. CB4's customers experience up to 3% same store growth within 12 months of service.