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Matt Jones

Supply Chain & Machine Learning Enthusiast
20 years of retail planning and Machine Learning experience
  • Posted on: 03/16/2021

    Amazon is not playing games (oh, yes it is) with warehouse worker performance

    In my experience, gamification is micromanagement applied when leadership does not build a culture where each member of the team believes their job helps their customer in some tangible way ... i.e. lower costs equaling lower prices, etc.
  • Posted on: 03/12/2021

    Can Amazon avoid being dragged into the political cancel culture fray?

    National retailers are dragged into political culture debates as our industry is one of the few that touch practically every voter. It is the price of admission.
  • Posted on: 03/11/2021

    The Chipotle/e.l.f. collab has made guac eye shadow a thing

    This is a great collaboration between two brands with strong relevance to younger consumers ... and the product is of high quality. The collaboration made good use of influencers too. Check out Trixie Mattel on YouTube.
  • Posted on: 03/10/2021

    Target begs your indulgence with its new store brand

    Too many food players are focused on offering national brands and me-too private label, making price/promotion the primary differentiator. Creating new brands and product innovation is a standard play in other categories at Target. I am excited to see more of it in food (macarons at national scale). It is the assortment that draws me to walk the race-track at Target on a regular basis.
  • Posted on: 03/02/2021

    Macy’s leadership changes focus on digital ops and supply chain

    I grew up thinking Santa lived at Herald Square. Department stores are on their way out and replacing a great retail technology leader with another great technology leader isn't going to fix that. How are they going to make INC etc. relevant again? How are they going to bring new designers and new apparel ideas to relevance? How are they going to avoid continuing down this path of slow liquidation?
  • Posted on: 10/29/2019

    AI needs to be more than just a bright, shiny object

    Much AI/ML has been pitched without being embedded in a retailer’s actual business processes. ML/AI does not replace the need to create an assortment, negotiate its cost, commit to purchase etc. ML/AI, if real, should make those existing processes better (more profitable).
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