Melani Deyto

Director of Marketing, TextMarks
Marketing Strategy I Marketing Communications I Social Media I Mobile
  • Posted on: 10/27/2017

    When are text messages welcome from retailers?

    If a retailer has something of value to offer (limited time offers, weekly specials, etc.), customers can easily opt-in to receive these these messages by text (so long as the retailer promotes that this option is available!). If response rates are low or their subscriber lists are not growing, then retailers need to figure out why. Testing, sending out surveys, talking with customers directly -- all good ways to determine types of messages welcomed by customers via text.
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