Very interesting that Target had invested so much in market research and product development for its beauty branding only to turn it over to Ulta. Excited to see what they do together and wondering how technology will play a role since this is so in-store focused.

I'm excited to see what a few years will have done to update this type of collaboration (and learn from the JC Penney/Sephora collaboration). Very curious to see what role technology will play in this partnership given it's such a push for brick and mortar, yet trial of beauty products is nearly impossible during this pandemic.