Michael Grange

VP & Director of Digital Business Development
A retail technology enthusiast with a passion for developing products that deliver a great customer experience.
  • Posted on: 05/03/2017

    Will giving associates mobile devices enhance the shopping experience?

    Very pleased to see so many people mention the impact on customer experience, when store associates are using mobile devices. That said, I do think attitudes towards this will change over the next 5-10 years, and the convenience of mobile tech in stores will outweigh the impact on customers. The opportunity for employers to engage employees outside of work hours is broadening too, in some parts of the world, allowing training and improved brand engagement to happen before the employee starts their shift. That, indirectly, improves the shopping experience for customers.
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