PROFILE

Michael Wilhite

VP Data, 84.51°
Michael Wilhite leads 84.51°’s customer data strategy focused on developing the data portfolio and scaled data assets to drive capabilities across the Kroger ecosystem. He leads teams responsible for the creation of analytic methodology for derived data, supporting a wide range of needs from strategic planning to personalization. He also leads evaluation of data partnerships for innovation.
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  • Posted on: 10/23/2017

    Drone-to-hand delivery could become a thing

    The technology angle with this story may be a bit of a distraction from the most interesting aspect of this story. Regardless of the source of the last-mile delivery (drone, autonomous vehicle, driver, etc.) there is the expectation of flexibility. Shoppers will demand to bring it to "me" and not my home, place of business, delivery hub, nor vehicle. Optimization of the last mile with fixed delivery points, known hours or even days in advance and with flexible delivery windows is the current state. However, all of the real-time data inputs exist to optimize dynamically in real-time for both deliverer and recipient.
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